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All Journal Jurnal Orasi Bibliotika : Jurnal Kajian Perpustakaan dan Informasi Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Jurnal Ilmu Komunikasi JURNAL ILMU PERPUSTAKAN (JIPER) Communicator Sphere Alfuad: Jurnal Sosial Keagamaan Journal of Social Outreach Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Alfuad: Jurnal Sosial Keagamaan Al'Adalah Subservire: Jurnal Pengabdian kepada Masyarakat
Zafirah Quroatun 'Uyun
UIN Mahmud Yunus Batusangkar
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Marketing Communication Through e-WOM Strategy: Case Study in PT. Solusi Senyum Indonesia Zafirah Quroatun ‘Uyun; Fadhilah Annisa Rahma; Andreas Ryan Sanjaya
Alfuad: Jurnal Sosial Keagamaan Vol 8, No 2 (2024)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v8i2.13242

Abstract

Various promotional media are intensified to support the company profile (company image) in order to build reputation and trust in the target market/consumers. The company profile plays an important role in showing identity, by displaying the vision and mission and the products/services offered (Kris Nathan, 2016). The planned strategy must also be considered as well as possible so that it is effective and efficient. According to Henning (2004), E-WoM is a positive or negative review made based on potential, actual and trial results from consumers about a product/service via the internet. In this digital era, E-WoM is one of many marketing communication strategy options and greatly influences consumers' purchasing decisions. In its application some special ethics are required. Furthermore, this journal aims to examine the level of success of the e-WoM strategy and its impact on the company's image using observation methods with qualitative standards resulting from tagging social media platforms and e-commerce. It is hoped that professional communication practitioners within the company and the other will use this strategy as much as possible.
CYBER CULTURE OF SOCIAL MEDIA: IDENTITY AS TRASH OF INFORMATION 'Uyun, Zafirah Quroatun; hakim, lukman
ORASI: Jurnal Dakwah dan Komunikasi Vol 11, No 1 (2020): July 2020
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/orasi.v11i1.6264

Abstract

AbstractThis article goes from the disturbing anxiety of social media users to cyber culture such as phenomenon of trash information. Some social media users feel necessary to reveal true identity while others insult identity as something that the public will never know. While in communication there are no messages in the media that contain no meaning and no messages distributed without purpose. Even though the purpose of communication is different, the purpose of information even if it is mere text. In the case of social media, these messages distort more than just meaning. With observation methods and discourse analysis knife, the research found that cyber culture in social media is more than a form of information trash because of overlapping of information is particularly unclear of user identity. The study tried to see interesting phenomena that occur especially with regard to virtual/online and real-world/offline communication patterns. Social media at some point is a place where they can be identified or just a stockpile of inconclusive information. By combining cyber cultural concept and information sircuit, this research also found of identity ambivalence in social media that end by trash of information. 
Efektivitas Video Profil Jurnalistik Islam Sebagai Media Promosi Siswa Se-MAN Kabupaten Tanah Datar Uyun, Zafirah Qurroatun; Okditazeini, Vannyora; Yusra, Misrini; Marzal, Novrizon
Communicator Sphere Vol. 5 No. 1 (2025): June 2025
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55397/cps.v5i1.127

Abstract

Mulanya jurnalistik adalah ilmu yang dianggap sebelah mata karena hanya ditekuni mereka yang professional dibidangnya, namun kini jurnalistik adalah kenyataan. Resistensi jurnalisme sebagai sebuah ilmu meniscayakannya menginisiasi trend-trend bentuk baru. Sebagai sebuah program studi di bawah Kementerian agama, Jurnalistik Islam perlu pengembangan diberbagai bidang. Hampir tiap hari kita disuguhkan dengan produk-produk jurnalisme serta belum ada penelitian yang dilakukan untuk mengukur seberapa pentingnya jurnalisme, dampak apa yang ditimbulkan dengan sepinya peminatan jurnalisme dan bagaimana efektivitas media promosi prodi Jurnalistik Islam selama ini. Penelitian ini bertujuan untuk memberikan gambaran mengenai media promosi dan efeknya terhadap minat siswa terhadap jurnalistik. Metode yang digunakan adalah kuantitatif pre-eksperimental tipe one group pretest-posttest. Hasil menunjukkan bahwa Video profil Jurnalistik Islam secara signifikan memberikan efek baik kearah negatif maupun positif dan memberikan persepsi pada siswa MAN mengenai produk Jurnalistik.
Co-Authors Afif Muthoharoh Andreas Ryan Sanjaya Ariza Qurrata A'yun Benni Handayani Ellyda Retpitasari Fadhilah Annisa Rahma hakim, lukman Imas Condro Kinasih M. Ilham Aditya Pratama Marzal, Novrizon Okditazeini, Vannyora Oktri Permata Lani Refika Mastanora Siti Amanah Sri Wahyuni Tri Yuliana Wijayanti Wiranda Rasnika Yusra, Misrini