Garuda - Garba Rujukan Digital

Marketing Communication Through e-WOM Strategy: Case Study in PT. Solusi Senyum Indonesia Zafirah Quroatun ‘Uyun; Fadhilah Annisa Rahma; Andreas Ryan Sanjaya
Alfuad: Jurnal Sosial Keagamaan Vol 8, No 2 (2024)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v8i2.13242

Various promotional media are intensified to support the company profile (company image) in order to build reputation and trust in the target market/consumers. The company profile plays an important role in showing identity, by displaying the vision and mission and the products/services offered (Kris Nathan, 2016). The planned strategy must also be considered as well as possible so that it is effective and efficient. According to Henning (2004), E-WoM is a positive or negative review made based on potential, actual and trial results from consumers about a product/service via the internet. In this digital era, E-WoM is one of many marketing communication strategy options and greatly influences consumers' purchasing decisions. In its application some special ethics are required. Furthermore, this journal aims to examine the level of success of the e-WoM strategy and its impact on the company's image using observation methods with qualitative standards resulting from tagging social media platforms and e-commerce. It is hoped that professional communication practitioners within the company and the other will use this strategy as much as possible.

CYBER CULTURE OF SOCIAL MEDIA: IDENTITY AS TRASH OF INFORMATION 'Uyun, Zafirah Quroatun; hakim, lukman
ORASI: Jurnal Dakwah dan Komunikasi Vol 11, No 1 (2020): July 2020
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/orasi.v11i1.6264

AbstractThis article goes from the disturbing anxiety of social media users to cyber culture such as phenomenon of trash information. Some social media users feel necessary to reveal true identity while others insult identity as something that the public will never know. While in communication there are no messages in the media that contain no meaning and no messages distributed without purpose. Even though the purpose of communication is different, the purpose of information even if it is mere text. In the case of social media, these messages distort more than just meaning. With observation methods and discourse analysis knife, the research found that cyber culture in social media is more than a form of information trash because of overlapping of information is particularly unclear of user identity. The study tried to see interesting phenomena that occur especially with regard to virtual/online and real-world/offline communication patterns. Social media at some point is a place where they can be identified or just a stockpile of inconclusive information. By combining cyber cultural concept and information sircuit, this research also found of identity ambivalence in social media that end by trash of information.

Efektivitas Video Profil Jurnalistik Islam Sebagai Media Promosi Siswa Se-MAN Kabupaten Tanah Datar Uyun, Zafirah Qurroatun; Okditazeini, Vannyora; Yusra, Misrini; Marzal, Novrizon
Communicator Sphere Vol. 5 No. 1 (2025): June 2025
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55397/cps.v5i1.127

Mulanya jurnalistik adalah ilmu yang dianggap sebelah mata karena hanya ditekuni mereka yang professional dibidangnya, namun kini jurnalistik adalah kenyataan. Resistensi jurnalisme sebagai sebuah ilmu meniscayakannya menginisiasi trend-trend bentuk baru. Sebagai sebuah program studi di bawah Kementerian agama, Jurnalistik Islam perlu pengembangan diberbagai bidang. Hampir tiap hari kita disuguhkan dengan produk-produk jurnalisme serta belum ada penelitian yang dilakukan untuk mengukur seberapa pentingnya jurnalisme, dampak apa yang ditimbulkan dengan sepinya peminatan jurnalisme dan bagaimana efektivitas media promosi prodi Jurnalistik Islam selama ini. Penelitian ini bertujuan untuk memberikan gambaran mengenai media promosi dan efeknya terhadap minat siswa terhadap jurnalistik. Metode yang digunakan adalah kuantitatif pre-eksperimental tipe one group pretest-posttest. Hasil menunjukkan bahwa Video profil Jurnalistik Islam secara signifikan memberikan efek baik kearah negatif maupun positif dan memberikan persepsi pada siswa MAN mengenai produk Jurnalistik.

IKONISASI PAKAIAN ÔÇÿISLAMIÔÇÖ: BENTUK KOMUNIKASI NON VERBAL DI LINGKUNGAN PERGURUAN TINGGI ISLAM Uyun, Zafirah Quroatun
Alfuad: Jurnal Sosial Keagamaan Vol. 4 No. 1 (2020)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v4i1.1487

Abstract: Iconization in an institution, especially for university there are some consequences. In addition to influencing visions and missions, lifestyles, religions, even cultural industry provides its own style. As with 'Islamic' clothing in several Islamic universities that begin to process into an icon due to negotiation of religious and cultural values, communication patterns change from just talking, writing and discourse to a form of non-verbal communication which is contains codes and symbols. This research tries to elaborate 'Islamic' clothing iconization forms by describing a set of codes and symbols of non-verbal communication using 'Islamic' clothing. Analysis of the influence of lifestyle, religion, customs will be described using the method of literature and observation. This research found that the intersection between industrialization of culture, lifestyle and religion with non-verbal communication had consequences for iconization.

PERSEPSI KHALAYAK FTV SUARA HATI ISTRI DI JORONG LUMBUNG BAPERENG NAGARI RAO-RAO Arinda, Monica; Uyun, Zafirah Quroatun
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 3 No. 1 (2024): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v3i1.9304

Latar belakang penelitian ini adalah banyaknya khalayak yang menonton FTV Suara Hati Istri. Dan sudah dapat merubah pola pikirnya tumbuh rasa saling setia, tolong menolong, saling menghargai sama lain dan sudah berani memberikan pendapatnya. Tujuan penelitian ini untuk mengidentifikasi bagaimana persepsi khlayak FTV Suara Hati Istri di Jorong Lumbung Bapereng Nagari Rao-Rao terhadap makna rumah tangga, interpretasi nilai-nilai dan penafsiran siaran TV yang ada di tayangan FTV Suara Hati Istri. Jenis penelitian yang digunakan adalah penelitian deskriptif kualitatif. Teknik pengumpulan data melalui observasi, dokumentasi dan wawancara. Pengolahan data menggunakan teknik yang dikembangkan oleh Miles dan Husberman, dengan uji keabsahan data melalui triangulasi. Sumber data yang penulis gunakan adalah sumber data primer yaitu data yang diperoleh dari masyarakat dan sumber data sekunder yaitu youtube streaming dan buku-buku yang terkait dengan persepsi. Hasil penelitian menemukan : (a) Khalayak di Jorong Lumbung Bapereng telah berubah pola pikirnya setelah menonton tayang FTV Suara Hati Istri tentang persepsi makna rumah tangga dan kemudian kecanduan menonton FTV yang durasinya yang lama. (b) Khalayak di Jorong Lumbung Bapereng menginterprestasi nilai-nilai yang terkangdung dalam tayangan FTV Suara Hati Istri, sudah tumbuh rasa seperti ingin membantu, saling setia, kasih sayang, tolong-menolong dan saling mengahargai satu sama lainnya. (c) Khalayak di Jorong Lumbung Bapereng telah menafsirkan FTV Suara Hati Istri, karena dengan menonton itu mereka telah berani mengeluarkan pendapat.

LEGAL ANALYSIS OF BROADCASTING ETHICS ON FTV SUARA HATI WIFE IN INDOSIAR Annisa, Annisa; Uyun, Zafirah Quroatun
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 3 No. 2 (2024): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v3i2.10803

The main problem in this thesis is the wedding procession that is not shown in the FTV Suara Hati Istri episode "How Can I Make My Husband Not Bored of Me" which is contrary to the religion being played. The purpose of this discussion is to analyze the semiotics contained in the FTV which is then reviewed from the broadcasting ethics law to see whether there is a violation or not. This type of research is analysis of media texts that use a focus on content analysis with a qualitative approach. Roland Barthes' semiotic analysis method is used to analyze signs and how they work by paying attention to the system of denotations, connotations and myths contained in scenes that are related to the FTV wedding procession. Guaranteeing the validity of the data in this study is an extension of observations and increases persistence. The results of this study indicate that the denotative meaning in the TV movie differs from the connotative meaning as evident from the portrayal and arrangement of characters, leading to violations of broadcasting ethics law. Furthermore, the connotative meaning contradicts myths associated with religious values and societal norms, resulting in violations of broadcasting ethics law, specifically under Article 36 Paragraph (1) of Law No. 32 of 2002 concerning Broadcasting, and Article 19 Paragraph (1) of the Indonesian Broadcasting Commission (KPI) Regulation No. 02/P/KPI/03/2012 concerning Broadcast Program Standards (SPS).

CYBER CULTURE OF SOCIAL MEDIA: IDENTITY AS TRASH OF INFORMATION Zafirah Quroatun 'Uyun; lukman hakim
ORASI: Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2020): July 2020
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/orasi.v11i1.6264

AbstractThis article goes from the disturbing anxiety of social media users to cyber culture such as phenomenon of trash information. Some social media users feel necessary to reveal true identity while others insult identity as something that the public will never know. While in communication there are no messages in the media that contain no meaning and no messages distributed without purpose. Even though the purpose of communication is different, the purpose of information even if it is mere text. In the case of social media, these messages distort more than just meaning. With observation methods and discourse analysis knife, the research found that cyber culture in social media is more than a form of information trash because of overlapping of information is particularly unclear of user identity. The study tried to see interesting phenomena that occur especially with regard to virtual/online and real-world/offline communication patterns. Social media at some point is a place where they can be identified or just a stockpile of inconclusive information. By combining cyber cultural concept and information sircuit, this research also found of identity ambivalence in social media that end by trash of information.

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