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Analisis Perilaku Konsumen dalam Pengambilan Keputusan Pembelian Sayur Organik di Kota Medan Utami, Khairuna; Rauf, Abdul; Salmiah, Salmiah
Agrotekma: Jurnal Agroteknologi dan Ilmu Pertanian Vol 3, No 2 (2019): Agrotekma: Jurnal Agroteknologi dan Ilmu Pertanian, Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v3i2.2241

Abstract

Research to explain the characteristics of organic vegetable consumers, analyze the decision-making process for purchasing organic vegetables, analyze consumer behavior towards organic vegetables and analyze the relationship between consumer characteristics and consumer behavior towards organic vegetables in July-December 2018. The research area was determined by purposive sampling, namely in the Market Modern Lotte Mart, Transmart Care Shop and Forward Together Pulo Brayan. The number of samples taken is 90 samples. The method of collecting data in this study is primary and secondary. Data analysis used descriptive analysis, Fishbein multi-attribute and Spearman Rank correlation. The attributes studied include; price, taste, nutrient content, color, aroma, freshness, packaging, neatness, durability, shape and size, brand, product quality, and expired information. The results of the study showed that the majority of organic consumers of women aged 31-40 years, work as private employees who have an income level of Rp. 2,000,000-Rp. 3,000,000 per month and have two family members covered. The decision making process for purchasing organic vegetables, consumers have a safe motivation for health by consuming organic vegetables and the realization of a healthy lifestyle into the expected benefits. Organic vegetables have the advantage of freshness attributes, nutrient content, and expired information from other attributes after consuming them. Consumer characteristics do not have a real relationship with consumer behavior towards organic vegetables.
Pelatihan Pembuatan Paper Soap (Sabun Kertas) di Desa Sidodadi Ramunia Kecamatan Beringin Kabupaten Deli Serdang Sukapiring, Dewi Novina; Situmorang, Nurbaity; Sari, Dini Novita; Novianti, Lily; Sembiring, Juhardi; Khairani, Siti; Utami, Khairuna; Depari, Nelfita Rizka S.
Jurnal Abdi Masyarakat Indonesia Vol 2 No 1 (2022): JAMSI - Januari 2022
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.208

Abstract

Pandemi COVID-19 mendorong masyarakat lebih aktif menjaga kebersihan diri. Salah satunya adalah rajin mencuci tangan dengan sabun di mana pun dan kapan pun. Namun, terkadang banyak orang malas membawa sabun saat beraktivitas di luar rumah dengan alasan kurang praktis. Dewasa ini, masyarakat menginginkan sabun cuci tangan yang praktis untuk dibawa ke mana pun. Sabun kertas sendiri merupakan salah satu inovasi produk sabun yang tipis seperti kertas, sabun kertas ini akan larut bila terkena air serta digosokkan pada tangan akan mengeluarkan busa. Sabun kertas umumnya digunakan sebagai sabun cuci tangan sekali pakai karena ukurannya yang kecil dan tipis sehingga mudah dibawa ke mana saja dan cocok digunakan pada saat beraktivitas di luar rumah. Kegiatan dalam pengabdian ini berbentuk pelatihan pembuatan paper soap yang terdiri dari ibu-ibu PKK desa Sidodadi Ramunia, dengan metode pengabdian pemberian materi dengan metode ceramah dan tanya jawab, pra dan post test dan praktek pembuatan paper soap. Hasil yang diperoleh menunjukkan bahwa adanya peningkatan pengetahuan masyarakat tentang pembuatan paper soap (sabun kertas) yang diketahui berdasarkan hasil pretest yang awalnya 5% peserta mengetahui tentang paper soap (sabun kertas) setelah dilakukan kegiatan diperoleh 100% peserta telah mengetahui tentang paper soap (sabun kertas). Peningkatan pemahaman ini mengindikasikan keberhasilan kegiatan pengabdian masyarakat yang telah dilakukan.
Analysis Of The Effectiveness Of Communication Extension Palm Oil Plantation In Ptpn Iv Regional 1 Tanah Raja, Sei Rampah District Serdang Bedagai Regency Frasiska, Cahaya; Depari, Nelfita Rizka S; Utami, Khairuna; Pulungan, Abraham Ismail
Agriprimatech Vol. 8 No. 1 (2025): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v8i2.6659

Abstract

The effectiveness of communication plays a very important role in plantation farming activities, the need for information about oil palm cultivation aims to develop agricultural business results, production, and marketing cannot be separated from the role of communication that must be carried out by oil palm farmers on oil palm plantations PTPN IV regional I Tanah Raja plantation. This study aims to determine the effectiveness of communication on the Internal and External Characteristics of Oil Palm Farmers on Oil Palm Plantations PTPN IV regional I Tanah Raja plantation, Sei Rampah District, Serdang Bedagai Regency. Analysis of the Effectiveness of Oil Palm Farmer Communication was carried out using a survey method, sample selection with a purposive sampling method and a Likert scale analysis tool, and descriptive analysis. The effectiveness of group communicationThe score is 13.04, openness with a score of 11.04, Empathy has a score of 14.03, Attitude has a score of 13.05, positive attitude with a score of 14.04 and equality 11.02. Internal characteristics (education, age and gender) and external characteristics (intensity of counseling, accuracy of counseling channels and number of information sources) have a significant correlation with the effectiveness of group and interpersonal communication.
Planting Productive Seeds Based on Watersheds in Order to Welcome World Environment Day in Kelambir V Kampung Village, Hamparan Perak Region, Deli Serdang District Khairani, Siti; Harahap, Siti Nurlani; Simbolon, Heri Yusuf; Sari, Dini Novita; Sembiring, Juhardi; Fahri, Romi; Utami, Khairuna; Depari, Nelfita Rizka S; Sembiring, Riani Sari
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i1.12789

Abstract

Community service for planting productive tree seedlings based on watersheds (DAS) in order to welcome world environment day, aims to socialize the importance of a good environment for life; cooperate with the village government and the Sejahtera Tani farmer group; introducing the types of productive tree seedlings; planting productive tree seedlings with the village government and the Sejahtera Tani farmer group. This community service activity was carried out in Kelambir V Village, Hamparan Perak District, Deli Serdang Regency, North Sumatra Province. This activity is a form of implementation of one of the tridharma of Higher Education, especially community service by the UNUSU academic community, as well as in the framework of UNUSU's participation in the effort to plant watershed-based productive seeds in order to welcome World Environment Day. The method of implementing community service is carried out in 3 stages, namely the preparation stage, the implementation stage and the reporting stage. During the preparatory phase, socialization was carried out, determining socialization areas, identifying needs, coordinating with relevant village officials, preparing proposals and completing supporting documents. In the implementation phase, declaration is carried out, planting productive DAS-based seeds, socializing planting productive DAS-based seeds, monitoring, at the reporting stage, namely compiling a final report on community service activities. The result of this community service activity is planting productive trees around the watershed and in the gardens of farmer groups, which total 100 productive tree seeds including matoa, simpur, jamblang, duku, rambutan, longan, tamarind seeds.
Analysis Of The Effectiveness Of Communication Extension Palm Oil Plantation In Ptpn Iv Regional 1 Tanah Raja, Sei Rampah District Serdang Bedagai Regency Frasiska, Cahaya; Depari, Nelfita Rizka S; Utami, Khairuna; Pulungan, Abraham Ismail
Agriprimatech Vol. 8 No. 1 (2025): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v8i2.6659

Abstract

The effectiveness of communication plays a very important role in plantation farming activities, the need for information about oil palm cultivation aims to develop agricultural business results, production, and marketing cannot be separated from the role of communication that must be carried out by oil palm farmers on oil palm plantations PTPN IV regional I Tanah Raja plantation. This study aims to determine the effectiveness of communication on the Internal and External Characteristics of Oil Palm Farmers on Oil Palm Plantations PTPN IV regional I Tanah Raja plantation, Sei Rampah District, Serdang Bedagai Regency. Analysis of the Effectiveness of Oil Palm Farmer Communication was carried out using a survey method, sample selection with a purposive sampling method and a Likert scale analysis tool, and descriptive analysis. The effectiveness of group communicationThe score is 13.04, openness with a score of 11.04, Empathy has a score of 14.03, Attitude has a score of 13.05, positive attitude with a score of 14.04 and equality 11.02. Internal characteristics (education, age and gender) and external characteristics (intensity of counseling, accuracy of counseling channels and number of information sources) have a significant correlation with the effectiveness of group and interpersonal communication.
PEMANFAATAN BARANG BEKAS MENJADI WADAH TANAM SAYURAN HIDROPONIK DAN SOSIALISASI SAYUR MENJADI MINUMAN KEPADA KELOMPOK PKK DESA DALU SEPULUH B KEC. TANJUNG MORAWA Novita Sari, Dini; Florina Yanti, Sisilia; Sari Sembiring, Riani; Wardani Siregar, Tuti; Novianti, Lily; Sembiring, Juhardi; Khairani, Siti; Zuliati, Septiarini; Novina Sukapiring, Dewi; Utami, Khairuna; Rizka S. Depari, Nelfita
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 5 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i5.1942-1948

Abstract

Penanaman dengan metode hidroponik sangat mudah untuk dipraktikkan, karena media tanam dan wadah tanam yang digunakan dapat diperoleh dengan mudah yaitu dengan memanfaatkan barang bekas. Budidaya tanaman dengan teknik hidroponik mudah aplikasinya dengan hasil sayuran yang sehat dan subur serta dapat diolah menjadi minuman kesehatan. Kegiatan pengabdian dilakukan dengan metode pelatihan dengan sistem pertanian hidroponik memanfaatkan barang bekas serta sosialisasi olahan sayur menjadi minuman kesehatan di Desa Dalu Sepuluh B, Kabupaten Deli Serdang dengan kegiatan: penyampaian  materi metode ceramah dan tanya jawab, pra dan post test, praktik perakitan instrumen hidroponik, praktik budidaya menanam secara hidroponik dan simulasi pembuatan minuman kesahatan berbahan dasar sayur. Pelaksanaan kegiatan ini dihadari 25 orang peserta pelatihan yaitu ibu-ibu PKK serta jajaran perangkat desa. Hasil yang diperoleh menunjukkan bahwa rata-rata pemahaman kelompok PKK Desa Dalu Sepuluh B Kec. Tanjung Morawa mengenai budidaya sayuran hidroponik dan olahan sayur menjadi minuman kesehatan meningkat hingga 95,4%, naik 20,27% dari pemahaman awal. Kemampuan menjawab soal meningkat pada evaluasi akhir yaitu 95,4%, hal tersebut menunjukkan bahwa terjadi peningkatan pemahaman kelompok PKK Desa Dalu Sepuluh B Kec. Tanjung Morawa terhadap budidaya sayuran hidroponik dan olahan sayur menjadi minuman kesehatan. Terjadinya peningkatan pemahaman mengenai hidroponik menunjukkan keberhasilan kegiatan pelaksanaan pengabdian masyarakat di Desa Dalu Sepuluh B Kec. Tanjung Morawa.