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All Journal SEIKO : Journal of Management & Business JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Journal Economy And Currency Study (JECS) Jurnal Ilmiah Raflesia Akuntansi Jurnal Widya Jurnal Bisnis Mahasiswa ProBisnis : Jurnal Manajemen Jurnal Peradaban Masyarakat (JPM) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Business Management Jurnal Social Society Economic and Business Horizon Jurnal Pengabdian Masyarakat (Jubdimas)
Risal, Taufiq
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : ProBisnis : Jurnal Manajemen

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Pengaruh Preferensi Konsumen, Brand Trust dan Promosi Terhadap Keputusan Pembelian Pada Maxiking Chicken Nugget di Kota Medan Putri, Rizki Adinda; Risal, Taufiq
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The study aims to determine and analyze the influence of consumer preference, brand trust, and promotion on the purchasing decision of Maxiking Chicken Nugget in Medan City, both partially and simultaneously. The research background is based on the phenomenon of declining sales of Maxiking Chicken Nugget during the 2021-2024 period, accompanied by low preference, low brand trust, and suboptimal promotional efforts. This research employs a quantitative method eith casual assosiative approach. The sample consists of 130 respondents selected using an accidental sampling technique. Data were collected through observation, interviews, and questionnares, while the data analysis used multiple linear regression, t-test, F-test, and coefficient of determination. The result show that: (1) Consumen preference partially has no positive and significant effect on purchasing decisions, (2) Brand trust partially has no positive and significant effect on purchasing decisions, (3) Promotion partially has a positive and significant effect on purchasing decisions, and (4) Consumer preference, brand trust, and promotion simultaneously have a positive and significant effect on purchasing decisions. The coefficient of determination indicates that the three independent variables contribute to the variation in purchasing decisions, while the remaining percentage is influenced by other factors beyond this study.
Pengaruh Disiplin Kerja, Beban Kerja dan Gaji Terhadap Retensi Karyawan Pada PT. Yasuriang Samudera Rezeki Belawan Hutapea, Kartini Meliana; Risal, Taufiq
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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This study aims to determine the effect of work discipline, workload, and salary on employee retention at PT. Yasuriang Samudera Rezeki Belawan. This study employed quantitative research. The data sources used were primary and secondary data sources. The population was comprised of PT. Yasuriang Samudera Rezeki employees. The sample size was 128 respondents. Data analysis techniques used in this study included descriptive statistics, classical assumption tests, multiple linear regression, and hypothesis testing. Based on the partial test results, it was found that work discipline had a positive and significant effect on employee retention, with a t-value of 4.906 > t-table 1.979. Furthermore, workload did not have a positive and significant effect on employee retention, with a t-value of 1.224 < t-table 1.979. Similarly, salary had a positive and significant effect on employee retention, with a t-value of 3.572 > t-table 1.979. Based on the results of the simultaneous test, it was found that f count > f table, i.e., 33.170 > 2.68. Therefore, it can be concluded that the variables of work discipline (X1), workload (X2), and salary (X3) collectively have a positive and significant effect on employee retention at PT. Yasuriang Samudera Rezeki.
Co-Authors Abdul Azis Alfajar, Mhd. Risky Amelia Berutu, Dita Amin, Alja Ananda Andini, Reni Anggriani, Dwi Pertiwi Anindya, Desy Astrid Bunga Aditi Chandra, Andriana Alnazhira Darwin Lie Dewi, Ananda Fitriana Fadillah, Tri Dessy Fareza, Gumilang Habibie, Muhammad hasibuan, monica helens Hasminidiarty Hasminidiarty, Hasminidiarty Henny Pratiwi, Henny Hutapea, Kartini Meliana Hutasuhut, Rizky Madani Br Larasati br Barus, Sindi Liswanty, Ina Lubis, Fajar Rezeki Ananda Mahani, Diatri Maharani, Syavira Cindika Munawaroh, Wilda Sri Nasution, Sri Wanti natasha, Syarifah fadillah Nurhusna, Salsa Panggabean, Amanda Parhusip, Austin Alexander Permai, Putri Indah Putri, Rizki Adinda Rangkuti, Dina Amaliyah Riadi Riadi, Riadi Safira, Sri Dhea Sari , Purwita Sari, Indah Alvita Sari, Tika Nirmala Sembiring, Erika Apulina Siregar, Ratih Anggraini Siti Aisyah Sitompul, Don Krissy Sukardi, Krisdayanti Taufiq Hidayat