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Kusumo Aji, Haryo
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Education Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI KOMUNIKASI TERPADU DINAS KEBUDAYAAN DAN PARIWISATA KOTA SURAKARTA DALAM MENJAGA KELESTARIAN FOOD TRADITIONAL PADA SOLO INDONESIA CULINARY FESTIVAL Adji Wijaya, Guntur; Hindra H, Nurnawati; Kusumo Aji, Haryo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The Surakarta City Tourism Office held a public activity to bring food and market food back to Surakarta City with a flagship programme called SICF (Solo Indonesia Culinary Festival). Through SICF 2023, all potential tourism supporters are developing. The consequences that must be carried out in the implementation of SICF 2023, the tourism and culture office of the city of Surakarta has difficulty if it organises internally so that it collaborates with stockholders and partners. one of the obstacles in organising SICF 2023 is in terms of integrated communication with all organising stockholders. the purpose of this research is to find out the planning, implementation and evaluation strategies of integrated communication carried out by the Surakarta Tourism Office and stockholders in organising SICF (Solo Indonesia Culinary Festival) 2023 as an effort to preserve traditional Solo food. In the process of conducting this research, data collection methods were carried out through interviews with informants. The informants selected were 4 people who were representatives of the tourism office, representatives of the Office of Cooperatives and MSMEs, representatives of the Industry and Trade Office and representatives of the Sinergi Semesta Event Organiser. Data were analysed and conclusions were drawn qualitatively without numbers. Data validity is proven by direct interactive with data sources (source triangulation). The conclusion shows that the successful implementation of SICF 2023 with the theme Ragam Cita Rasa Kuliner Nusantara was carried out by applying 4 main indicators, namely Defining the problem, Planning and programming, Taking action and communicating, and Evaluating the problem. SICF 2023 was successful and achieved its target visits and large transaction value. Keywords: Integrated Communication Strategy, SICF, Traditional Food and Culture and Tourism Office
KOMUNIKASI PERSUASIF HUMAS PARIWISATA PURA MANGKUNEGARAN SURAKARTA DALAM MENINGKATKAN PENGUNJUNG Nabila, Shandra; Suryo, Herning; Kusumo Aji, Haryo
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Persuasive communication is communication that involves persuading and persuading which aims to change a person's attitude, opinion, or behavior. In this process, the communicator can plan to influence the communicant. The purpose of this study is to determine the persuasive communication of the Pura Mangkunegaran Tourism Public Relations in increasing visitors. The type of research used is a qualitative descriptive research method. The focus of the research in this study is how the persuasive communication of the Pura Mangkunegaran tourism public relations uses persuasive communication techniques, namely association techniques, integration techniques, reward techniques, arrangement techniques and red-herring techniques. Data collection techniques used are observation, interviews and documentation. In this study, the researcher used the Pura Mangkunegaran tourism public relations and Pura Mangkunegaran tourism visitors as sources. The data analysis technique used is interactive model data analysis developed by Miles and Huberman. The results of the research on persuasive communication of Pura Mangkunegaran tourism public relations in increasing visitors using persuasive communication techniques l, namely association techniques, integration techniques, reward techniques, arrangement techniques and red-herring techniques show that Pura Mangkunegaran tourism public relations uses social media which is a channel used by communication paths to convey messages from Pura Mangkunegaran tourism public relations to the community and potential local and foreign tourists. This study concludes that persuasive communication carried out by Pura Mangkunegaran tourism public relations contributes significantly to increasing the number of visitors. However, further innovation is needed in communication strategies, especially in utilizing digital technology to reach a wider audience. Keywords: Persuasive Communication, Public Relations, Mangkunegaran Palace Tourism
Pemanfaatan TikTok KPU Surakarta Sebagai Media Edukasi Pemilu Tahun 2024 Melianto Suharno, Okta; Riyanto, Buddy; Kusumo Aji, Haryo
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The modern era makes communication easier with the development of technology and information with the advent of the internet and the presence of social media. TikTok social media as one of the trending and much loved social media. TikTok makes it easy for its users to get educated through its content. KPU Surakarta is one of the creators of educational content for the 2024 election. This scientific study was made to determine the role of TikTok KPU Surakarta as an educational medium for the 2024 election.Keywords: Communication, Social Media, TikTok, Education, Elections
PEMANFAATAN PODCAST NOICE SEBAGAI MEDIA INFORMASI DAN MEDIA HIBURAN BAGI MAHASISWA: Studi Kasus Mahasiswa Pengguna “Noice” di Kota Surakarta Nur Rahman, Arief Rizki; Kusumo Aji, Haryo; Muadz, Muadz
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study discusses the use of Noice podcasts as a medium of information and entertainment for students in Surakarta City. Podcasts are increasingly in demand by the public, especially students, because of their flexibility in presenting various types of content that can be accessed anytime and anywhere. The formulation of the problem in this study is how to use Noice podcasts as a medium of information and entertainment for students? Using qualitative descriptive methods, data collection was carried out through interviews, observations, and documentation of students who actively listen to Noice podcasts. The results of the study show that Noice podcasts are effective in conveying information and providing relevant and useful entertainment. A variety of content and features such as video podcasts, live streaming, and downloads provide convenience and flexibility for listeners. This study concludes that Noice podcasts have a positive impact on increasing insight and as a means of relieving stress for students. It is recommended for Noice developers to continue to improve the quality of content and services in order to improve the user experience.
Persepsi Followers Instagram Pada Bening's Clinic Solo Dalam Membangun Brand Image Instagram Followers' Perception of Bening's Clinic Solo in Building Brand Image Ramadhana, Vilawati; Suryo, Herning; Kusumo Aji, Haryo
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research aims to analyze Instagram followers' perceptions of Bening's Clinic Solo in building a brand image. This research uses a qualitative approach with a document study method. Data collection was carried out through in-depth interviews with active followers on the Bening's Clinic Solo Instagram account. Data analysis uses a perception process model, including selection (sensation and attention), interpretation (organization and categorization), and rounding (judgment and conclusions). The research results show that followers' perceptions of Bening's Clinic Solo are influenced by various factors, such as content visualization, interactions with the clinic, and testimonials from other users. The positive perception formed can contribute to the formation of a strong brand image and attract the interest of potential new consumers. Keywords: Perception, Instagram Followers, Bening's Clinic Solo, Brand Image
Co-Authors Adji Wijaya, Guntur Ancika, Nurmalita Anggie Anggrahini, Risma Ajeng Arif Saefudin Buddy Riyanto Dita Puspitasari Herning Suryo Hindra H, Nurnawati Juvenia T, Chelsea Verro Linuwih, Risang Adi Mahar Rizqi, Fikriana Melianto Suharno, Okta Muadz, Muadz Muhtaram, Khalish Ariq Nabila, Shandra Nur Rahman, Arief Rizki Putri, Warastri Amalia Raharjo, Valentino Bimo Ramadhana, Vilawati Sardjono, Herning Suryo Sarjono, Herning Suryo Suryo Sarjono, Herning Wicaksono, Tri Suci Putra Widias Ningrum, Evilia Hera Widiyowati, Estu