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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Akuntabel : Jurnal Ekonomi dan Keuangan EKONOMIS : Journal of Economics and Business Sebatik EQIEN - JURNAL EKONOMI DAN BISNIS Majalah Ilmiah Warta Dharmawangsa JASF (Journal of Accounting and Strategic Finance) Majalah Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat Indonesia ProBisnis : Jurnal Manajemen Journal of Management and Digital Business Eduvest - Journal of Universal Studies Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Journal of Multidisciplinary Science: MIKAILALSYS Indonesian Journal of Public Administration Review Jurnal Pengabdian Sosial Jurnal Media Akademik (JMA) Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Jurnal Pemberdayaan Ekonomi dan Masyarakat WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Senadika
Surveyandini, Mayla
Fakultas Ekonomika Dan Bisnis, Universitas Wijayakusuma Purwokerto, Indonesia
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Faktor psikologis pemilik UMKM knalpot terhadap pengambilan keputusan keuangan di Kabupaten Purbalingga Isnaeni Rokhayati; Mayla Surveyandini; Heru Cahyo
Journal of Management and Digital Business Vol. 5 No. 3 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i3.2173

Abstract

The research aims to determine the influence of psychological factors on the financial decisions of micro, small, and medium enterprise owners. The population consisted of 90 muffler MSME owners in Purbalingga Regency, with 48 respondents selected as the sample. Data analysis used multiple linear regression. The analysis shows that financial knowledge, financial attitudes, and financial planning significantly influence the financial decision-making of muffler MSMEs in Purbalingga Regency. These findings suggest that psychological factors, such as financial knowledge, financial attitudes, and financial planning, possessed by micro, small, and medium enterprise owners can influence their financial decision-making in their businesses. Based on the study’s results, it is clear that a business owner must always pay attention to the psychological factors of financial knowledge, financial attitudes, and financial planning in every consideration of financial decisions in their business activities.
The Influence of Visual Merchandising, E-WoM, Discounts, and Hedonic Shopping Motivation on Impulse Buying Mr. DIY Consumers in Purwokerto Yanti Dwi Saputri; Mayla Surveyandini; Akbar Pahlevi
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This type of research is quantitative research using a survey method. The population in this study consists of consumers who shop at Mr. DIY stores in Purwokerto, the number of which is unknown. The minimum sample size was determined using the Lemeshow formula, and questionnaires were distributed to 110 respondents using accidental sampling. The analysis tool used was multiple linear regression analysis. The analysis results showed that the adjusted R2 value was 53.1%, and the t-test proved that visual merchandising, e-wom, discounts, and hedonistic shopping motivation had a positive and significant partial effect on impulse buying among Mr.DIY consumers in Purwokerto. This study implies that Mr. DIY needs to ensure that the window display remains clean, bright, and neatly arranged, and ensure that promotional product signs are clearly written. Mr. DIY must increase consumer trust and purchasing interest. Mr. DIY can manage discounts with a well-thought-out strategy, such as offering discounts at certain times or for certain products only. Mr. DIY Purwokerto should adjust its marketing and promotion strategies to attract customers. For further researchers with similar topics, they can add other independent variables or mediating or moderating variables.
The Influence of Brand Image, Influencer Marketing, Online Customer Reviews, and Scarcity Marketing on Consumers' Purchase Decisions for Skintific Products on TikTok Pungky Diana Putri; Mayla Surveyandini; Enrico Aziezy
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.11218

Abstract

The rapid growth of social commerce has transformed consumer purchasing behavior, particularly in the skincare industry, where purchase decisions are shaped by multiple digital marketing factors. This study examined the effects of brand image, influencer marketing, online customer reviews, and scarcity marketing on consumers’ purchase decisions for Skintific products through TikTok. A quantitative explanatory approach was employed, involving 100 respondents who had purchased Skintific products through TikTok and were selected using purposive sampling. Data were collected through an online questionnaire and analyzed using multiple linear regression with IBM SPSS Statistics. The findings revealed that brand image and online customer reviews had positive and statistically significant effects on purchase decisions, whereas influencer marketing and scarcity marketing had no significant effects. These results indicate that consumers place greater emphasis on brand credibility and authentic customer experiences than on influencer-based and scarcity-oriented promotional strategies when purchasing skincare products through social commerce. This study contributes empirical evidence regarding the differential effects of digital marketing factors on consumer decision-making and provides practical implications for companies seeking to strengthen their brand image and optimize customer reviews as strategic instruments for increasing purchase decisions in social commerce environments.
Intention to Use Digital Payment on Traditional Market: Unified Theory Approach Dian Safitri Pantja Koesoemasari; Mayla Surveyandini; Juvita Ananda Putri; Sahrul Romadhon
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 24 No. 1 (2025): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/00w4zr48

Abstract

The success of the national cashless action will occur if all levels of society are familiar with and interested in using it, especially at the most basic level, thats a traditional-markets. The theory used to explain is the unified theory of acceptance and use technology (UTAUT). UTAUT is more appropriate to use because it can explain the use of digital payments voluntary and mandatory. The population in this study were merchant in the Pasar Manis Purwokerto, totalling 512 merchants. The minimum research sample based on Isaac and Michael was obtained as many as 220 respondents, while the data processed were 222 respondents. Data were analysed using multiple linear regression. The results of this study can only prove that performance expectancy has a significant positive effect and social influence has a significant negative effect on the intention to use digital payments. These results illustrate that traditional market traders are still in the ‘early adopter’ stage in accordance with one of the supporting theories of UTAUT, namely the technology acceptance model (TAM). Social influence has a negative effect coming from buyers and people around traders not forcing them to use the digital payment.
USAHA MENINGKATKAN KESEJAHTERAAN KELUARGA MELALUI INOVASI PRODUK PADA UMKM DI DESA SIDAMULYA KECAMATAN KEMRANJEN, KABUPATEN BANYUMAS Arinastuti Arinastuti; Cahyaningtyas Riauripi; Mayla Surveyandini
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2026): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63859/wikuacitya.v5i3.553

Abstract

The purpose of this community service is to increase knowledge about efforts to improve family welfare through product innovation in MSMEs in Sidamulya Village, Kemranjen District, Banyumas Regency, and to provide knowledge on sources of product innovation in efforts to improve family welfare. Product innovation is the process of creating a product that is better than the previous version or improving an existing product. Product innovation is the process of creating a product that is better than the previous version or improving an existing product. There are several aspects of product innovation, such as: variants, shapes, flavors, sizes, etc. Product innovation is a process carried out by business actors to improve and enhance the quality of their products. The target of this community service is the women's Family Welfare Movement (PKK) in Sidamulya Village, Kemranjen District, Banyumas Regency, who are predominantly entrepreneurs. The method used was a lecture by the community service team. The response from the women's Family Welfare Movement (PKK) in Sidamulya Village, Kemranjen District, Banyumas Regency, most of whom are also MSME entrepreneurs, was very positive. Knowledge about efforts to improve family welfare through innovation and sources of product innovation in MSMEs in Sidamulya Village, Kemranjen District, Banyumas Regency has increased.
Revealing the Investment Interests of Part-Time Working Students: Implications for Financial Literacy and Behavior Dian Safitri Pantja Koesoemasari; Mayla Surveyandini; Juvita Ananda Putri; Anisa Aulia Janah
JASF: Journal of Accounting and Strategic Finance Vol. 6 No. 2 (2023): JASF (Journal of Accounting and Strategic Finance) - December 2023
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v6i2.481

Abstract

This study aims to explore the factors affecting the investment interest of part-time students at the Faculty of Economics and Business, Wijayakusuma University, Purwokerto. A total of 177 respondents were selected using the snowball sampling technique, and the data were analyzed through multiple linear regression with the step-wise method, utilizing Jamovi software. The findings indicate that both financial literacy and financial behavior have a significant positive impact on investment interest, with a significance level of 1%. In contrast, the income variable does not show a significant effect on investment interest. Three regression models were evaluated, all of which demonstrated a strong goodness of fit. The model with the best explanatory power reveals that students' investment interest is primarily influenced by their financial literacy and behavior, rather than their income. These results highlight the need for enhancing financial literacy and behavior through formal education and training programs, in order to boost investment interest among students.
Co-Authors Achadi, Ady Adela Puspa Dwita Agus Prabawa Ananda Putri, Juvita Anisa Aulia Janah Anjelia, Afia Arinastuti Arinastuti Burhanudin burhanudin Cahyaningtyas Ria Uripi Cahyaningtyas Riauripi Cahyo, Heru Dewi, Imelda Valensya Dian S. P. Koesoemasari Diva Aulia Putri edi sumantri Elysa Putri Anggraeni Endang Sri Wahyuningsih, Endang Sri Enrico Aziezy Harsuti, Harsuti Haryanto, Adriel Heru Cahyo Isnaeni Rokhayati Juvita Ananda Putri Juvita Ananda Putri Juvita Ananda Putri Kaboel Budiono Koesoemasari, Dian Safitri Pantja Krisnhoe Sukma Danuta Kusdianti, Dwi Lestari, Herwiek Diyah Masita, Tri Esti Muntahanah, Siti Murdijaningsih, Tjahjani Mutiara Naomi Juliantika Nirmala Nirmala Nurul Hartiti Pahlevi, Akbar Puji Utami Pungky Diana Putri Ratna Puji Astuti, Ratna Puji Ria, Yecita Riska Sirli Arif Fina Riwanda, Galuh Romadhon, Sahrul Sahrul Romadhon Setiowati, Erna Putri Sri Lestari Sri Sundari Sully Kemala Octisari Sumantri, P. Sundari, Sri Surya Safa'at, Refa Suzana, Andhi Johan Wisnu Wijayanto wisnu wijayanto Wisnu Wijayanto Yanti Dwi Saputri Zuhaena, Fatwa