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All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Abiwara : Jurnal Vokasi Administrasi Bisnis Journal of Entrepreneurship and Community Innovations Journal of Management Accounting, Tax and Production Journal of Management and Innovation Entrepreneurship (JMIE) Management Studies and Business Journal
Darmawan, Arya
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Public Health Social Sciences Other

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Pengaruh Media Sosial, Electronic Word of Mouth, dan Variasi Produk terhadap Keputusan Pembelian (Studi Kasus Produk Makanan Oke Enak Rawamangun) Suhardi, Yusuf; Akhmadi, Ali; Darmawan, Arya; Naili, Naili
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.3257

Abstract

This research is intended to examine the effect of Social Media, Electronic Word Of Mouth, and Product Variations on Purchase Decisions, namely a food product produced by Okay Enak Rawamangun.The type of research used is associative research with a quantitative approach, using the latest SPSS 26.0 software. In this study, users who had purchased food items with the Oke Enak Rawamangun product. Sampling was based on the purposive sampling method, with a total sample of 97 buyers of Oke Enak. In terms of data used in research is primary data. In collecting data using a questionnaire. Hypothesis testing using the t test, f test, and the coefficient of determination test (R2) to see how much it contributes to purchasing decisions.This research produces evidence that (1) Social Media has a significant effect on Purchase Decisions in the field of Ok Delicious Rawamangun food, then (2) Electronic Word Of Mouth has a significant effect on Purchase Decisions, (3) Product Variation has a significant effect on Purchase Decisions and it is also proven (4). Social Media, Electronic Word Of Mouth, and Product Variations collectively have an influence on the decision to purchase Okay Enak Rawamangun food products.
Pengaruh Kualitas Pelayanan, Fasilitas, dan Harga terhadap Kepuasan Pelanggan (Studi Kasus di Lembaga Bimbingan Belajar Sukses Jakarta) Suhardi, Yusuf; Burda, Agustian; Darmawan, Arya; Zulkarnaini, Zulkarnaini; Fidayanti, Fidayanti
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i1.3483

Abstract

This research aims to determine the influence of service quality, facilities and prices on customer satisfaction at the Jakarta Success Education Institute.The strategy used is an associative strategy. The research method used in this research is a survey method, using a questionnaire as a data collection tool. The respondents sampled in this research were 134 consumers at the Success Education Institute. The analysis tool used is SPSS.The research results show that partially there is a significant influence on service quality, facilities and prices on customer satisfaction at PT. Jakarta Success Education.
Analysis And Design Of Sales Information System Using Personal Extreme Programming (PXP) At Sumber Prima Mitra Darmawan, Arya; Abdillah, Zakki
SIMAK Vol. 22 No. 02 (2024): Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v22i02.565

Abstract

Sumber Prima Mitra currently relies on Microsoft Office such as Microsoft Word and Excel for administration and data storage purposes, as well as using Instagram and WhatsApp as communication and information media. This approach raises concerns regarding data security and the effectiveness of disseminating information about a company's products and services. This research aims to overcome this problem by designing a web-based sales information system that can increase the effectiveness of management and dissemination of information at Sumber Prima Mitra. The method applied in developing this information system is Personal Extreme Programming (PXP). PXP was chosen for its flexible and iterative approach, allowing for continuous customization according to the company's specific needs. This web-based sales information system is expected to provide an efficient platform for managing sales, marketing and promotional data. This sales information system was created using UI/UX as the basis for implementing the system. The UI/UX creation has been adjusted to the needs of Sumber Prima Mitra, so that the implementation of the system is faster and more targeted. With this system, Sumber Prima Mitra is expected to increase productivity, reduce the risk of data loss, and attract more customers through more effective and organized information dissemination.
Penyuluhan Membangun Wirausaha di Era Digital untuk Siswa SMK Suhardi, Yusuf; Darmawan, Arya; Zulkarnaini, Zulkarnaini; Pragiwani, Meita; Sakti, Sri Handoko
Journal of Entrepreneurship and Community Innovations Vol 3 No 1 (2024): AGUSTUS 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeci.v3i1.122

Abstract

Dosen STIE Indonesia Jakarta melakukan kegiatan Pengabdian Kepada Masyarakat dengan memberikan penyuluhan dan pengetahuan tentang kewirausaaan di Era Digital kepada siswa SMK ICB. Kegiatan ini bertujuan untuk menyesuaikan dengan perkembangan bisnis saat ini. Bisnis online, yang kini marak seperti jamur di musim hujan, mudah dikelola bahkan oleh siswa SMK, dengan biaya yang relatif terjangkau. Bisnis online merupakan jenis usaha yang memanfaatkan internet sebagai sarana pemasaran produk atau jasa. Hasil kegiatan ini memberikan suatu informasi bahwa Siswa SMK mengerti dan punya kemauan tinggi dalam berwirausaha yang mempadukan teknologi kekinian yaitu dunia internet sebagai kekuatan teknologi media sosial dan kaitannya dengan dunia digital. Kegiatan ini juga diharapkan dapat membuat siswa SMK memiliki keinginan atau cita cita menjadi pengusaha yang dalam cita citanya ingin meraih masa depan melalui wirausaha yang gemilang.
Pengaruh kualitas pelayanan, harga, dan citra merek terhadap kepuasaan pelanggan Zulkarnaini, Zulkarnaini; Suhardi, Yusuf; Akhmadi, Ali; Darmawan, Arya; Fanindia, Rania
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1111

Abstract

This research aims to identify how service quality, price, and brand image impact the satisfaction level of OP Bekasi customers. In order to gather data, a questionnaire that employed a Likert scale was used. The study's population consisted exclusively of Ory Parcel Bekasi customers, and a non-probability sampling technique was employed to select 97 participants. To analyze the data, the researchers utilized various tests, including validity and reliability tests, partial tests, and coefficient of determination tests, conducted using IBM SPSS version 26 software. The study results showed that service quality, price, and brand image significantly influenced the satisfaction level of OP Bekasi customers.
Co-Authors AA Sudharmawan, AA Akhmadi, Ali Bayu Pratama, Bayu Burda, Agustian Cahyani, Ajeng Septi Dwi Elfrida Ratnawati Fanindia, Rania Fernandy, Berly Fidayanti, Fidayanti Hastuti, Tria Duwi Husen, Irfan Arif Ida Ayu Putu Sri Widnyani Khair, Otti Ilham Lukas, Gamaliel M. Zakki Abdillah Naili, Naili Nurwijayanti Pragiwani, Meita Ratnaningsih, Rini RR. Ella Evrita Hestiandari Rughova, Ridhollah Sakti, Sri Handoko Suhardi, Yusuf Tengku Riza Zarzani N Wulandari, Siti Shinta