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Pengaruh kualitas pelayanan, harga, dan citra merek terhadap kepuasaan pelanggan Zulkarnaini, Zulkarnaini; Suhardi, Yusuf; Akhmadi, Ali; Darmawan, Arya; Fanindia, Rania
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1111

Abstract

This research aims to identify how service quality, price, and brand image impact the satisfaction level of OP Bekasi customers. In order to gather data, a questionnaire that employed a Likert scale was used. The study's population consisted exclusively of Ory Parcel Bekasi customers, and a non-probability sampling technique was employed to select 97 participants. To analyze the data, the researchers utilized various tests, including validity and reliability tests, partial tests, and coefficient of determination tests, conducted using IBM SPSS version 26 software. The study results showed that service quality, price, and brand image significantly influenced the satisfaction level of OP Bekasi customers.
Penyuluhan dan Motivasi Kewirausahaan bagi Siswa SMA Al-Ghurabaa Jakarta Timur dalam Menumbuhkan Minat Berwirausaha Darmawan, Arya; Zulkarnaini, Zulkarnaini; Pragiwani, Meita; Handoko Sakti, Sri; Husen, Irfan Arif; Maliki, Farmansyah
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 8 No 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i1.1784

Abstract

Entrepreneurship is a strategic alternative for improving the economic independence of high school graduates in facing limited employment opportunities and the high cost of higher education. This community service activity aimed to increase entrepreneurial literacy and motivation among students of SMA Al-Ghurabaa, East Jakarta. The program was implemented through interactive methods including lectures, discussions, and question-and-answer sessions, supported by real case studies of successful and unsuccessful business practices. The activity was conducted on November 14, 2025, at the SMA Al-Ghurabaa hall and involved active participation from students. The results showed a significant increase in students’ understanding of basic entrepreneurial concepts, business opportunities, and risk awareness. Students also demonstrated higher motivation, creativity, and interest in developing business ideas. This program indicates that structured entrepreneurial counseling can effectively foster students’ readiness to engage in entrepreneurial activities. It is expected that with continuous guidance from teachers and schools, students will be able to develop simple business plans and apply entrepreneurial skills in a sustainable manner.
Business Ethics in Moderating the Relationship Between Sustainability Governance and Digital Transformation on Firm Performance Darmawan, Arya; Khomsiyah; Aryati, Titik
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 6 (2025): JIAKES Edisi Desember 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i6.4374

Abstract

In the face of escalating global and domestic challenges, sustainability governance has emerged as a critical corporate priority, reflecting the growing demand for organizations to align profitability with environmental responsibility, social accountability, and ethical integrity. This study examines and analyzes the influence of sustainability governance and digital transformation on firm performance, with business ethics as a moderating variable. The sample in this study consists of 156 companies from the basic materials, consumer non-cyclicals, consumer cyclicals, energy, and industrials sectors listed on the Indonesia Stock Exchange during the 2022–2023 period, resulting in 312 observations. This research employs a quantitative approach using panel data regression methods. The findings of this study reveal that the integration of sustainable governance introduced as a novel aspect of this research significantly contributes to improving firm performance. In contrast, digital transformation was found to have no positive impact on firm performance. Furthermore, business ethics is able to strengthen the relationship between sustainability governance and digital transformation on firm performance. This research contributes to the development of stakeholder and agency theories, as well as practical implications for regulators, companies, and society in integrating sustainability and digitalization into corporate governance frameworks.