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All Journal Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Abiwara : Jurnal Vokasi Administrasi Bisnis Journal of Management Accounting, Tax and Production Journal of Management and Innovation Entrepreneurship (JMIE) Management Studies and Business Journal
Darmawan, Arya
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Public Health Social Sciences Other

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Pengaruh Media Sosial, Electronic Word of Mouth, dan Variasi Produk terhadap Keputusan Pembelian (Studi Kasus Produk Makanan Oke Enak Rawamangun) Suhardi, Yusuf; Akhmadi, Ali; Darmawan, Arya; Naili, Naili
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.3257

Abstract

This research is intended to examine the effect of Social Media, Electronic Word Of Mouth, and Product Variations on Purchase Decisions, namely a food product produced by Okay Enak Rawamangun.The type of research used is associative research with a quantitative approach, using the latest SPSS 26.0 software. In this study, users who had purchased food items with the Oke Enak Rawamangun product. Sampling was based on the purposive sampling method, with a total sample of 97 buyers of Oke Enak. In terms of data used in research is primary data. In collecting data using a questionnaire. Hypothesis testing using the t test, f test, and the coefficient of determination test (R2) to see how much it contributes to purchasing decisions.This research produces evidence that (1) Social Media has a significant effect on Purchase Decisions in the field of Ok Delicious Rawamangun food, then (2) Electronic Word Of Mouth has a significant effect on Purchase Decisions, (3) Product Variation has a significant effect on Purchase Decisions and it is also proven (4). Social Media, Electronic Word Of Mouth, and Product Variations collectively have an influence on the decision to purchase Okay Enak Rawamangun food products.
Pengaruh Kualitas Pelayanan, Fasilitas, dan Harga terhadap Kepuasan Pelanggan (Studi Kasus di Lembaga Bimbingan Belajar Sukses Jakarta) Suhardi, Yusuf; Burda, Agustian; Darmawan, Arya; Zulkarnaini, Zulkarnaini; Fidayanti, Fidayanti
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i1.3483

Abstract

This research aims to determine the influence of service quality, facilities and prices on customer satisfaction at the Jakarta Success Education Institute.The strategy used is an associative strategy. The research method used in this research is a survey method, using a questionnaire as a data collection tool. The respondents sampled in this research were 134 consumers at the Success Education Institute. The analysis tool used is SPSS.The research results show that partially there is a significant influence on service quality, facilities and prices on customer satisfaction at PT. Jakarta Success Education.
Co-Authors AA Sudharmawan, AA Akhmadi, Ali Bayu Pratama, Bayu Burda, Agustian Cahyani, Ajeng Septi Dwi Elfrida Ratnawati Fernandy, Berly Fidayanti, Fidayanti Hastuti, Tria Duwi Husen, Irfan Arif Ida Ayu Putu Sri Widnyani Khair, Otti Ilham Lukas, Gamaliel M. Zakki Abdillah Naili, Naili Pragiwani, Meita Ratnaningsih, Rini RR. Ella Evrita Hestiandari Rughova, Ridhollah Sakti, Sri Handoko Suhardi, Yusuf Tengku Riza Zarzani N Wulandari, Siti Shinta Zulkarnaini Zulkarnaini