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Pengaruh Media Sosial, Electronic Word of Mouth, dan Variasi Produk terhadap Keputusan Pembelian (Studi Kasus Produk Makanan Oke Enak Rawamangun) Suhardi, Yusuf; Akhmadi, Ali; Darmawan, Arya; Naili, Naili
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.3257

Abstract

This research is intended to examine the effect of Social Media, Electronic Word Of Mouth, and Product Variations on Purchase Decisions, namely a food product produced by Okay Enak Rawamangun.The type of research used is associative research with a quantitative approach, using the latest SPSS 26.0 software. In this study, users who had purchased food items with the Oke Enak Rawamangun product. Sampling was based on the purposive sampling method, with a total sample of 97 buyers of Oke Enak. In terms of data used in research is primary data. In collecting data using a questionnaire. Hypothesis testing using the t test, f test, and the coefficient of determination test (R2) to see how much it contributes to purchasing decisions.This research produces evidence that (1) Social Media has a significant effect on Purchase Decisions in the field of Ok Delicious Rawamangun food, then (2) Electronic Word Of Mouth has a significant effect on Purchase Decisions, (3) Product Variation has a significant effect on Purchase Decisions and it is also proven (4). Social Media, Electronic Word Of Mouth, and Product Variations collectively have an influence on the decision to purchase Okay Enak Rawamangun food products.
Pengaruh Kualitas Pelayanan, Fasilitas, dan Harga terhadap Kepuasan Pelanggan (Studi Kasus di Lembaga Bimbingan Belajar Sukses Jakarta) Suhardi, Yusuf; Burda, Agustian; Darmawan, Arya; Zulkarnaini, Zulkarnaini; Fidayanti, Fidayanti
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i1.3483

Abstract

This research aims to determine the influence of service quality, facilities and prices on customer satisfaction at the Jakarta Success Education Institute.The strategy used is an associative strategy. The research method used in this research is a survey method, using a questionnaire as a data collection tool. The respondents sampled in this research were 134 consumers at the Success Education Institute. The analysis tool used is SPSS.The research results show that partially there is a significant influence on service quality, facilities and prices on customer satisfaction at PT. Jakarta Success Education.
Analysis And Design Of Sales Information System Using Personal Extreme Programming (PXP) At Sumber Prima Mitra Darmawan, Arya; Abdillah, Zakki
SIMAK Vol. 22 No. 02 (2024): Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v22i02.565

Abstract

Sumber Prima Mitra currently relies on Microsoft Office such as Microsoft Word and Excel for administration and data storage purposes, as well as using Instagram and WhatsApp as communication and information media. This approach raises concerns regarding data security and the effectiveness of disseminating information about a company's products and services. This research aims to overcome this problem by designing a web-based sales information system that can increase the effectiveness of management and dissemination of information at Sumber Prima Mitra. The method applied in developing this information system is Personal Extreme Programming (PXP). PXP was chosen for its flexible and iterative approach, allowing for continuous customization according to the company's specific needs. This web-based sales information system is expected to provide an efficient platform for managing sales, marketing and promotional data. This sales information system was created using UI/UX as the basis for implementing the system. The UI/UX creation has been adjusted to the needs of Sumber Prima Mitra, so that the implementation of the system is faster and more targeted. With this system, Sumber Prima Mitra is expected to increase productivity, reduce the risk of data loss, and attract more customers through more effective and organized information dissemination.
Penyuluhan Membangun Wirausaha di Era Digital untuk Siswa SMK Suhardi, Yusuf; Darmawan, Arya; Zulkarnaini, Zulkarnaini; Pragiwani, Meita; Sakti, Sri Handoko
Journal of Entrepreneurship and Community Innovations Vol 3 No 1 (2024): AGUSTUS 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeci.v3i1.122

Abstract

Dosen STIE Indonesia Jakarta melakukan kegiatan Pengabdian Kepada Masyarakat dengan memberikan penyuluhan dan pengetahuan tentang kewirausaaan di Era Digital kepada siswa SMK ICB. Kegiatan ini bertujuan untuk menyesuaikan dengan perkembangan bisnis saat ini. Bisnis online, yang kini marak seperti jamur di musim hujan, mudah dikelola bahkan oleh siswa SMK, dengan biaya yang relatif terjangkau. Bisnis online merupakan jenis usaha yang memanfaatkan internet sebagai sarana pemasaran produk atau jasa. Hasil kegiatan ini memberikan suatu informasi bahwa Siswa SMK mengerti dan punya kemauan tinggi dalam berwirausaha yang mempadukan teknologi kekinian yaitu dunia internet sebagai kekuatan teknologi media sosial dan kaitannya dengan dunia digital. Kegiatan ini juga diharapkan dapat membuat siswa SMK memiliki keinginan atau cita cita menjadi pengusaha yang dalam cita citanya ingin meraih masa depan melalui wirausaha yang gemilang.
Pengaruh kualitas pelayanan, harga, dan citra merek terhadap kepuasaan pelanggan Zulkarnaini, Zulkarnaini; Suhardi, Yusuf; Akhmadi, Ali; Darmawan, Arya; Fanindia, Rania
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1111

Abstract

This research aims to identify how service quality, price, and brand image impact the satisfaction level of OP Bekasi customers. In order to gather data, a questionnaire that employed a Likert scale was used. The study's population consisted exclusively of Ory Parcel Bekasi customers, and a non-probability sampling technique was employed to select 97 participants. To analyze the data, the researchers utilized various tests, including validity and reliability tests, partial tests, and coefficient of determination tests, conducted using IBM SPSS version 26 software. The study results showed that service quality, price, and brand image significantly influenced the satisfaction level of OP Bekasi customers.
Effect of Flow Rate on Hexavalent Chromium Reduction in Electroplating Wastewater Using TiO2 Immobilized Resin Darmawan, Arya; Okik Hendriyanto Cahyonugroho; Pachwarya, Ram Babu
CHEESA: Chemical Engineering Research Articles Vol. 8 No. 2 (2025): In Progress
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/cheesa.v8i2.23102.76-85

Abstract

This study aims to analyze the effect of flow rate on the reduction of hexavalent chromium (Cr6+) in electroplating wastewater treated with a TiO2-immobilized resin in a continuous fixed-bed reactor. The electroplating wastewater, characterized by Cr6+, was treated with RIPT-TiO2 functioning as a catalyst to enhance the contaminant degradation process. The flow rate was then examined to observe the effect on the reduction of Cr6+ concentration during the reaction. The results showed that increasing the flow rate within the range of 40–70 mL/min affected the reduction of Cr6+, and ultimately influenced the photocatalytic efficiency. The flow rate affected the contact time between the wastewater and the catalyst. The best removal efficiency, reaching 50.83% at 180 minutes, was obtained at a lower flow rate. This study provides important contributions to the development of sustainable and efficient electroplating wastewater treatment technology using a continuous reactor system with a TiO2-immobilized resin.
Penyuluhan dan Motivasi Kewirausahaan bagi Siswa SMA Al-Ghurabaa Jakarta Timur dalam Menumbuhkan Minat Berwirausaha Darmawan, Arya; Zulkarnaini, Zulkarnaini; Pragiwani, Meita; Handoko Sakti, Sri; Husen, Irfan Arif; Maliki, Farmansyah
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 8 No 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i1.1784

Abstract

Entrepreneurship is a strategic alternative for improving the economic independence of high school graduates in facing limited employment opportunities and the high cost of higher education. This community service activity aimed to increase entrepreneurial literacy and motivation among students of SMA Al-Ghurabaa, East Jakarta. The program was implemented through interactive methods including lectures, discussions, and question-and-answer sessions, supported by real case studies of successful and unsuccessful business practices. The activity was conducted on November 14, 2025, at the SMA Al-Ghurabaa hall and involved active participation from students. The results showed a significant increase in students’ understanding of basic entrepreneurial concepts, business opportunities, and risk awareness. Students also demonstrated higher motivation, creativity, and interest in developing business ideas. This program indicates that structured entrepreneurial counseling can effectively foster students’ readiness to engage in entrepreneurial activities. It is expected that with continuous guidance from teachers and schools, students will be able to develop simple business plans and apply entrepreneurial skills in a sustainable manner.
Business Ethics in Moderating the Relationship Between Sustainability Governance and Digital Transformation on Firm Performance Darmawan, Arya; Khomsiyah; Aryati, Titik
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 6 (2025): JIAKES Edisi Desember 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i6.4374

Abstract

In the face of escalating global and domestic challenges, sustainability governance has emerged as a critical corporate priority, reflecting the growing demand for organizations to align profitability with environmental responsibility, social accountability, and ethical integrity. This study examines and analyzes the influence of sustainability governance and digital transformation on firm performance, with business ethics as a moderating variable. The sample in this study consists of 156 companies from the basic materials, consumer non-cyclicals, consumer cyclicals, energy, and industrials sectors listed on the Indonesia Stock Exchange during the 2022–2023 period, resulting in 312 observations. This research employs a quantitative approach using panel data regression methods. The findings of this study reveal that the integration of sustainable governance introduced as a novel aspect of this research significantly contributes to improving firm performance. In contrast, digital transformation was found to have no positive impact on firm performance. Furthermore, business ethics is able to strengthen the relationship between sustainability governance and digital transformation on firm performance. This research contributes to the development of stakeholder and agency theories, as well as practical implications for regulators, companies, and society in integrating sustainability and digitalization into corporate governance frameworks.