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PENGARUH SERVICE QUALITY, BRAND IMAGE, DAN RELIGIUSITAS TERHADAP LOYALITAS NASABAH BANK BSI CABANG KENDARI Muljibir Rahman; Rusdin Muhalling; Elfinasari Elfinasari; Miftahur Rahman Hakim
JASIE Vol 1, No 2 (2022): DESEMBER
Publisher : JASIE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3194/jse.v1i2.7599

Abstract

This study aims to determine the effect of Service Quality, Brand Image and Religiosity on Customer Loyalty of Bank BSI (Study on BSI KC Kendari A Silondae 2). This study uses a quantitative method because it aims to confirm the data obtained in the field with the existing theory. Samples were obtained by 97 BSI customer respondents using simple random sampling technique. As for the technique of data collection is done by using the questionnaire method. Data was processed using validity test, reliability test, classic assumption test, and hypothesis testing using IBM SPSS 26 program. The results of this study indicate that Service Quality and Religiosity do not significantly influence BSI Customer Loyalty variables. Meanwhile, Brand Image has a positive and significant effect on BSI Customer Loyalty.
HAK MEREK SEBAGAI JAMINAN GADAI UNTUK PERMODALAN UMKM INDUSTRI KREATIF KERAJINAN BATIK Miftahur Rahman Hakim; Nur Kholidah
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 18 No. 2 (2019): PENA JUSTISIA
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v18i2.1092

Abstract

Creative industries are industries that intensify information and creativity by relying on stock of knowledge and ideas from Human Resources (HR). One type of creative industry is the batik creative industry. Industrial development was hindered by the inability to access capital, whether provided by the government or other financial institutions. The purpose of this study was to initiate the utilization of batik industry brand rights as collateral for pawning. This type of research uses library research (library research) obtained from literature sources through library research. Then use descriptive methods. Data collection techniques in this study are document studies. Then the data analysis includes: Descriptive Analysis (Analysis Descriptive) and Content Analysis (Content Analysis). The results of the study show that brand rights can be used as collateral for pawning. The use of brand rights as collateral is expected to support the growth of the UMKM batik creative industries in Pekalongan.Keywords:brand rights; collateral; mortgage.