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All Journal JFL : Jurnal Farmasi Lampung International Journal of Community Service Learning Komputasi: Jurnal Ilmiah Ilmu Komputer dan Matematika Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat International Journal of Quantitative Research and Modeling Indonesia Journal of Midwifery Sciences Jurnal Aplikasi Bisnis dan Komputer Indonesian Journal of Community Empowerment Public Health and Safety International Journal (PHASIJ)
Erniyati, Erniyati
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Journal : International Journal of Quantitative Research and Modeling

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Implementation of The Apriori Algorithm on X Cafe Sales Transactions for Product Bundling Package Recommendations Sadiah, Halimah Tus; Purnama, Delta Hadi; Erniyati, Erniyati
International Journal of Quantitative Research and Modeling Vol 6, No 1 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijqrm.v6i1.882

Abstract

Bundling packages are a marketing strategy in which several products are combined at a more attractive price than if purchased separately. This strategy effectively increases sales, attracts new customers, and levels up the average transaction value. Cafe X, located in Bogor, is a coffee shop that has not yet had a product bundling strategy package to increase product sales. This study aims to implement the Apriori algorithm on sales transactions at Cafe X to bundle product recommendations. The research stages consist of data collection, preprocessing, implementation of an apriori algorithm, and extracting association rules. In this study, a website-based apriori algorithm was implemented. Users can enter the minimum support value, minimum confidence value, and the recommended menu for product bundling. Based on the research results, it is produced for data input on the application with menu recommendations in the form of Tsuin Iced Coffee and Chicken Strips menus with a minimum support of 50% and a minimum Confidence of 90% can produce recommendations for 3 product bundling packages, including Package 1 recommendations are Tsuin Iced Coffee, Chicken Strips, Hot Barbeque Chicken. Package 2 recommendations are Tsuin Iced Coffee, Chicken Strips, and Nachos. Package 3 recommendations are Tsuin Iced Coffee, Chicken Strips, Hot BBQ chicken and Nachos.
Co-Authors Anila, Aan Ariga, Reni Asmara Ciptiasrini, Uci darmi, salfia Didik Haryadi Dodi Suardi Fahriza, Lutfi Dani Febriany, Nunung Fitryani, Enung Gustina, Nida Nur Hartati Hartati Herlina Herlina Kencanawati, Kania Dewi Kristian, Budi Lisyanti, Dedeh Maryam Syarah Mardiyah Mayang, Reymo Sholeh Mulyati Mulyati Nopiyansyah, Nopiyansyah Nurjamin, Lucky Rahayu Nurlaila, Hera Prihastuti Harsani Purnama, Delta Hadi Purwanti, Yani Ratnasari, Gina Rika Endah Nurhidayah Riko Herdiansah Sadiah, Halimah Tus Samsuar, Samsuar Sena, Sahdan Dani Sholihah, Kiah Nur Soewita, Samuel Suhendro, Hendrik Toto Hermawan Wulansari, Eka M Yuliana, Lina