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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Wahana Pendidikan Devotion: Journal of Research and Community Service International Journal of Social Service and Research Indo-MathEdu Intellectuals Journal Indonesian Journal of Multidisciplinary Science Journal Of World Science Jurnal Locus Penelitian dan Pengabdian Journal of Social Science Return : Study of Management, Economic and Bussines Jurnal Sosial dan Sains INJURITY: Journal of Interdisciplinary Studies Journal Research of Social Science, Economics, and Management Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies Enrichment: Journal of Multidisciplinary Research and Development
Sirait, Tongam
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Religion Aerospace Engineering Humanities Astronomy Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Physics Public Health Social Sciences Other

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Journal : journal of world science

 1 
Influence of Social Media Marketing Instagram and Brand Awareness on Purchase Decisions of PT. Mepro's Products Natali Setiawati, Devi; Sirait, Tongam
Journal of World Science Vol. 3 No. 7 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i7.690

Abstract

Social media platforms have become crucial tools in modern marketing strategies, significantly influencing consumer behavior and purchasing decisions. Instagram, with its visual-centric approach, has proven particularly effective in engaging users and building brand awareness. This study explores the impact of Instagram social media marketing and brand awareness on purchasing decisions of PT. Mepro products. This causal explanatory research employs both primary and secondary data collection methods. Primary data was gathered through questionnaires distributed to a minimum of 99 respondents, calculated using the Slovin method, who are followers of the mepro.official Instagram account and range in age from 11 to 68 years. Secondary data was obtained through literature review and analysis of historical data. Utilizing quantitative data and analyzed with SPSS 28, the research investigates the relationships between the independent variables—Instagram social media marketing (X1) and brand awareness (X2) and the dependent variable, purchasing decisions (Y). The findings reveal that both Instagram social media marketing and brand awareness significantly influence purchasing decisions, accounting for 59.6% of the variance, with other variables explaining the remaining influence. This research underscores the importance of strategic social media engagement and brand visibility in driving consumer purchases.
The Influence Analysis of Marketing Mix on Customer Satisfaction “X” Books Store in the Faculty of Engineering, University Oo Sam Ratulangi Manado Nofeldy Supit, Christian; Sirait, Tongam
Journal of World Science Vol. 3 No. 8 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i8.695

Abstract

Marketing mix or marketing mix is a set of marketing tools that companies use continuously to achieve their marketing goals in accordance with the market or target. The purpose of this study was to determine the effect of product, price, place, and promotion on customer satisfaction of “X” Books Store at the Faculty of Engineering, Sam Ratulangi University Manado. The type of research used in this research is quantitative with an explanatory research approach. Data collection was carried out by filling out questionnaires by respondents. The population of this study were students of the Department of Civil Engineering and Architecture totaling 1196, of which a sample of 93 students was taken based on the slovin calculation. Data analysis was carried out using Coefficient of Determination, and Ttest. Simultaneously using the Coefficient of Determination test, the 4P variables, namely product, price, place, and promotion, have an effect on customer satisfaction at the X “Books Store at the Faculty of Engineering, Sam Ratulangi University Manado with a percentage of 39.6%. Based on the Pasal test using the T test, the 4P variable hypothesis, namely product and promotion, does not have a significant effect on customer satisfaction with a percentage of 12% and 10.5%. Meanwhile, price and place have a significant effect on customer satisfaction with a percentage of 26.7% and 35.1% at the Faculty of Engineering, Sam Ratulangi University Manado. This research has implications for the importance of effective marketing mix management at “X” Books Store in order to increase customer satisfaction.
The Impact of Instagram Social Media Marketing on MSME Product Brand Awareness Call for Coffee Anugrah Setya, Muh. Dewanata; Sirait, Tongam
Journal of World Science Vol. 3 No. 8 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i8.699

Abstract

This study aims to determine and analyze the effect of social media marketing instagram on brand awareness of umkm serum coffee products. The method in this research is descriptive and causal. The population in this study were Seruan Coffee Instagram social media followers. Determination of the research sample using the slovin formula, so that 233 people were obtained. The results showed that entertainment, with a value of 4.28 and a regression coefficient of 0.360, had a positive and significant effect on brand awareness. Interaction, with a value of 4.18 and a regression coefficient of 0.491, also shows a positive and significant influence. Similarly, informativeness, with a value of 4.1 and a regression coefficient of 0.670; advertisement, with a value of 4.15 and a regression coefficient of 0.488; and e-word of mouth, with a value of 4.07 and a regression coefficient of 0.818, all have a significant influence on brand awareness. Overall, marketing on Instagram social media, which includes entertainment, interaction, informativeness, advertising, and e-word of mouth, is rated very well by respondents. The results of the analysis show that the variables of Social Media Marketing and Brand Awareness are rated very well and have a partial and simultaneous effect on brand awareness of MSME products, with a significant t-count (5.799 > 1.649) and f-count (178.243 > 2.21). This study implies that to increase brand awareness, Kopi Seruan MSMEs must continue to optimize their social media marketing strategies, especially in entertainment, interaction, informativeness, advertising, and e-word of mouth.
Strategic Planning in an Effort to Improve Service Quality at Wakatobi Regional General Hospital using Service Quality Usamah, Usamah; Sirait, Tongam; Sibarani, Mentiana; Samsul Bahri, Ronny
Journal of World Science Vol. 3 No. 8 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i8.701

Abstract

The quality of health services in hospitals is an important aspect that affects patient satisfaction and health outcomes. At RSUD Wakatobi, evaluation of service quality is important to ensure that the services provided are in accordance with patient expectations and applicable standards. This study aims to analyze the quality of service at RSUD Wakatobi based on these dimensions, focusing on the application and effectiveness of each dimension in the context of health services at the hospital. This research uses descriptive qualitative research with inductive data analysis and uses research informants consisting of functional officials in charge of providing services at RSUD Wakatobi and administrative staff of RSUD Wakatobi as primary data sources. The data analysis technique used by researchers is descriptive data analysis, with the results showing that, based on the results of the above research, in this case the services applied at the Wakatobi Regional General Hospital are still not in accordance with the dimensions of service quality where physical evidence. While those that have been applied include reliability, assurance, empathy, and responsiveness. Service quality needs to be applied by every public service in providing services to patients because one of the good service qualities is the comparison between reality and expectations of patients of the Wakatobi Regional General Hospital. The implication of this research is the importance of developing and implementing improvement strategies in the physical evidence dimension to improve service quality at Wakatobi Regional General Hospital.
Innovation and Marketing Strategy for It Services in XYZ Consulting Business at PT XYZ Deliyandra, Yones Fitra; Sirait, Tongam
Journal of World Science Vol. 3 No. 12 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i12.1258

Abstract

PT XYZ, a leading Information Technology (IT) company in Indonesia, has an IT consulting division, XYZ Consulting Services, which is essential in providing IT solutions to clients. Along with the rapid development of Industry 4.0, competition in the IT consulting services sector is getting tougher. Service innovation is key to maintaining a competitive advantage and increasing market share. This research aims to deeply analyze the innovation and marketing strategies implemented by XYZ Consulting Services to strengthen the company's position in the IT consulting market. This research combines interview and observation methods to collect primary and secondary data using a qualitative approach. SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and BCG (Boston Consulting Group) matrix were used to identify internal and external factors affecting the company. The research results are expected to determine the types of relevant service innovations and effective marketing strategies that XYZ Consulting Services will implement. In addition, this research will also provide strategic recommendations that can support PT XYZ in achieving its business objectives, namely strengthening its competitive position in the dynamic IT consulting market.
Co-Authors Anugrah Setya, Muh. Dewanata Arif, Sofiyan Atmadinata, Qodri Jatnika Basuki, Pujo Cahyadi, Ivanka Apriella Chaniago, Rizal Zainuddin Christy, Emily Dalle, Muhammad Arsyad Ambo Darmowiyoto, Rizkiyadi Deliyandra, Yones Fitra Desetyadi, Victor Hutomo Dian Pangnanggro, Muhammad Eko Widiyanto Fanggidae, Yrna Queen Harlim, Jeffri Lesmana Hendriyana Hendriyana Hulopi, Hindun Janet, Derin El Safira Kusnadi, Agung Akhmad Gumelar Mandia, I Ketut Natali Setiawati, Devi Nofeldy Supit, Christian Palupi, Dini Pane, Vivi Andriani Pribadi, Michael Agusto Lemuel Ramauli, Juliana Ramdanni, Medi Samsul Bahri, Ronny Sibarani, Mentiana Sihombing, Aryon Douglas Simbolon, Ramson Sipayung, Betrin Loreva Sofyan, Haryanto Sudiana, Gede Agus Usamah Usamah, Usamah Widjaya, Susendi