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PENGARUH BUDAYA ORGANISASI DAN KETERLIBATAN KERJA TERHADAP KINERJA PEGAWAI DENGAN KOMITMEN ORGANISASIONAL SEBAGAI VARIABEL INTERVENING Yanti Mayasari Ginting; Sherly Sherly; Fransiska Natalia Ralahallo; Yupiter Mendrofa; Nandang Bekti Karnowati
Manis: Jurnal Manajemen dan Bisnis Vol 5 No 2 (2022): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.5.2.49-62

The results of this study indicate that (1) Organizational culture has a positive and significant effect on employee performance (2) work involvement has a positive and significant effect on organizational commitment (3) Organizational culture has a positive and significant effect on employye performance (4) Work involvement has no effect on employye performance (5) Organizational commitment has a positive and significant effect on performance (6) Organizational commitment mediates the relationship between organizational culture and employye performance (7) Organizational commitment mediates the relationship between job involvement and employee performance

Pemanfaatan WhatsApp Bisnis Dalam Meningkatkan Pemasaran Pada Usaha Laundry Fajar Adi Prakoso; Nandang Bekti Karnowati
SNHRP Vol. 5 (2023): Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Ke 5 Tahun 2023
Publisher : LPPM Universitas PGRI Adi Buana

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UMKM memiliki kontribusi bagi perekonomian negara dan penggerak ekonomi rumah tangga. Terdapat banyak jenis usaha UMKM yang bila dimaksimalkan akan memperoleh hasil yang menjanjikan seperti usaha laundry yang merupakan usaha jasa cuci dan setrika yang dibutuhkan oleh banyak orang. Banyaknya usaha laundry mengakibatkan persaingan usaha semakin ketat. Permasalahan selama ini pengusaha laundry masih mengandalkan pembeli yang berdomisili disekitar lokasi usaha sedangkan potensi akan lebih besar bila dapat memaksimalkan media digital salah satunya menggunakan whatsApp bisnis. Proses pendampingan dilakukan dengan meminta pengusaha laundry untuk menginstall WhatsApp bisnis, memasukkan fitur produk kedalam profil WhatsApp bisnis lalu dilanjutkan dengan praktek. Pendampingan Penggunaan whatsapp bisnis diharapkan pengusaha laundry mampu meningkatkan penjualan, efisiensi operasional dan pertumbuhan bisnis.

The Influence of Personality, Communication and Work Stress Towards Employee Performance at PT. Gunungdjati Perkasa Cilacap Elda Ainun Ermis; S Sudiyono; Nandang Bekti Karnowati
Urecol Journal. Part B: Economics and Business Vol. 1 No. 2 (2021): August-Dec
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujeb.90

The company demands its employees to produce good performance. The performance results of each employee will be different because it is influenced by several factors including personality, communication and work stress. For this reason, this study was conducted with the aim of testing and analyzing the influence of personality, communication and work stress towards employee performance at PT. Gunungdjati Perkasa Cilacap. The sample in this study amounted to 58 people with the sampling method used was a census. The data collection technique using questionnaire and the data analysis techniques used are validity and reliability test, classical assumption test, multiple linear regression test, and hypothesis test which using statistical data processing software. The results showed that personality has a significant positive influence towards employee performance, but communication and work stress has no influence towards employee performance. Personality, communication and work stress simultaneously has a significant positive influence towards employee performance. The contribution of the variables of personality, communication and work stress of 0,263 (26,3%) towards the performance of employees at PT. Gunungdjati Perkasa Cilacap.

Pelatihan Software Mendeley Untuk Meningkatkan Kualitas Karya Tulis Mahasiswa Fajar adi Prakoso; Nandang Bekti Karnowati; Eri Kristanto
Madani : Indonesian Journal of Civil Society Vol. 5 No. 2 (2023): Madani, Agustus 2023
Publisher : Politeknik Negeri Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35970/madani.v5i2.1777

One of the indicators of the quality of higher education is the productivity of students in writing. The main problems faced by writers and participants when conducting research scientifically are originality, plagiarism, and compiling references. Besides that, some of the obstacles faced by students in general are their inability to write in terms of language and content. This training needs to be carried out in order to minimize the practice of plagiarism and manage references through presentations, practice, and questions and answers through three stages of activity namely the preparation, implementation, and evaluation stages. This service activity is carried out online via zoom with the target participants being final stage students who are currently or will be compiling a thesis. Based on the data, there were 112 applicants from various universities. Participants considered this workshop to be very important for the preparation of the final project and to avoid plagiarism.

ANALISIS PENGARUH PERSEPSI HARGA, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Rustina Dewi Werdiasih; Nandang Bekti Karnowati; Yoana Yoana
Jurnal Inovasi Daerah Vol. 1 No. 1 (2022): JID: Jurnal Inovasi Daerah, Juni 2022
Publisher : Badan Perencanaan Pembangunan Penelitian dan Pengembangan Daerah Kabupaten Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56655/jid.v1i1.6

The beauty product industry is currently growing. The emergence of various beauty product brands requires the Scarlet company to have a strategy in facing market competition. The purpose of the study was to determine the effect of price perception, brand image and product quality on Scarlett's purchasing decisions. Data was collected by filling out questionnaire answers to 100 consumers who had used Scarlett products. Data were analyzed by PLS SEM and samples were taken using non-probability sampling method. The findings show that the variables of price perception, brand image and product quality have a direct effect on purchasing decisions. Product quality variable has a direct impact on brand image, but price perception does not have a direct impact on brand image. The brand image variable mediates the connection of product quality on purchasing decisions, but brand image does not mediate the relationship between price perceptions and purchasing.

Achieving Marketing Performance through Orientation Innovation and Entrepreneurial Orientation Karnowati, Nandang Bekti; Sudarto, Sudarto; Suwandari, Lusi; Prakoso, Fajar Adi; Apriandi, Devy Widya
Jurnal Manajemen Bisnis Vol 14, No 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.19086

Research aims: The purpose of this study is to examine the connection between innovation orientation (IO) and entrepreneurial orientation (EO) and its role in mediating marketing orientation (MO) to achieve marketing performance (MP), specifically focusing on MSMEs in the culinary sector in Banyumas, Purbalingga, Cilacap, and Kebumen (Barlingmascakeb).Design/Methodology/Approach: Data were collected from 100 food industry businesses in Barlingmascakeb. Structural equation modeling (SEM) was used utilizing Smart PLS to analyze data.Research findings: The results demonstrated that innovation orientation had a positive effect on entrepreneurial orientation and marketing performance. EO, which mediated the relationship between IO and MP, acted as a partial mediator. RBV is still a relevant theory for MSMEs, where organizational resources are assets that need to be managed and become superior to expand in a dynamic market. The research findings also support the MBV theory, where the market is a necessary factor to be considered by MSMEs in business and entrepreneurial decision-making. RBV and MBV actually complement each other and have an important role in influencing marketing performance.Theoretical contribution/Originality: This study contributes to the management study literature, which has built an empirical model that encourages MSME marketing performance by investigating the relationship between IO, EO, and MO to support MSME marketing performance.Practitioners/Policy Implications: This study provides insight into culinary MSME entrepreneurs to focus on innovation orientation and not ignore market orientation as a supporter of innovation and marketing performance.Research Limitations/Implications: This research only focused on MSMEs in the culinary sector, so generalizations and findings were limited. Therefore, future studies are expected to combine larger and more diverse samples.

Achieving Marketing Performance through Orientation Innovation and Entrepreneurial Orientation Karnowati, Nandang Bekti; Sudarto, Sudarto; Suwandari, Lusi; Prakoso, Fajar Adi; Apriandi, Devy Widya
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.19086

Research aims: The purpose of this study is to examine the connection between innovation orientation (IO) and entrepreneurial orientation (EO) and its role in mediating marketing orientation (MO) to achieve marketing performance (MP), specifically focusing on MSMEs in the culinary sector in Banyumas, Purbalingga, Cilacap, and Kebumen (Barlingmascakeb).Design/Methodology/Approach: Data were collected from 100 food industry businesses in Barlingmascakeb. Structural equation modeling (SEM) was used utilizing Smart PLS to analyze data.Research findings: The results demonstrated that innovation orientation had a positive effect on entrepreneurial orientation and marketing performance. EO, which mediated the relationship between IO and MP, acted as a partial mediator. RBV is still a relevant theory for MSMEs, where organizational resources are assets that need to be managed and become superior to expand in a dynamic market. The research findings also support the MBV theory, where the market is a necessary factor to be considered by MSMEs in business and entrepreneurial decision-making. RBV and MBV actually complement each other and have an important role in influencing marketing performance.Theoretical contribution/Originality: This study contributes to the management study literature, which has built an empirical model that encourages MSME marketing performance by investigating the relationship between IO, EO, and MO to support MSME marketing performance.Practitioners/Policy Implications: This study provides insight into culinary MSME entrepreneurs to focus on innovation orientation and not ignore market orientation as a supporter of innovation and marketing performance.Research Limitations/Implications: This research only focused on MSMEs in the culinary sector, so generalizations and findings were limited. Therefore, future studies are expected to combine larger and more diverse samples.

DIGITALISASI UMKM DAN LITERASI KEUANGAN UNTUK KEBERLANJUTAN UMKM DI KABUPATEN CILACAP Jayanti, Esih; Karnowati, Nandang Bekti
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 31 No 1 (2023): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v31i1.504

Micro, Small and Medium Enterprises (MSMEs) are one of the businesses that strongly support economic activity, especially in the conditions of the world economic crisis due to the COVID-19 pandemic. The increase in MSMEs shows how this sector is still a mainstay for the community economy. However, in the midst of this pandemic, almost all MSMEs were affected, and some became sluggish, including MSMEs in Cilacap Regency. Therefore, efforts are needed to overcome the affected MSMEs, so that MSMEs can run their business sustainably during the pandemic and post-pandemic periods later. The purpose of this study was to examine and analyze the effect of digitizing MSMEs and financial literacy on the sustainability of MSMEs in Cilacap Regency. The benefits of research for MSMEs can develop their business in a sustainable manner by paying attention to aspects of MSME digitization and financial literacy for MSMEs. This research method is a survey with interview techniques or direct questionnaires to MSMEs owners. By purposive sampling technique, the respondents in this study were MSMEs registered at the Integrated Business Service Center (PLUT) in Cilacap Regency. Data analysis used Multiple Linear Regression. The results showed that both partially and simultaneously the digitization of MSMEs and Financial Literacy had an effect on the Sustainability of MSMEs in Cilacap Regency.

Moderation Of Consumer Values And Service Quality to Increasing Customer Loyalty Karnowati, Nandang Bekti; Astuti, Herni Justiana
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Industri jasa perawatan kecantikan di Indonesia mengalami perkembangan yang sangat pesat. Hal ini menunjukan bahwa semakin banyak wanita yang sadar akan pentingnya kecantikan. Fenomena ini yang melatarbelakangi dilakukannya penelitian ini yang bertujuan untuk menganalisis pengaruh kualitas layanan, kepuasan konsumen dan nilai konsumen terhadap loyalitas pelanggan. Nilai konsumen menjadi moderasi pengalaman konsumen dan kualitas layanan terhadap loyalitas pelanggan. Penelitian ini menggunakan teknik purposive sampling dengan responden yang merupakan konsumen klinik kecantikan yang telah berlangganan selama 1 tahun. Data kuesioner diolah menggunakan analisis Partial Least Square (PLS) dengan pengujian model pengukuran (outer) model dan inner model dengan koefisien jalur. Hasil analisis menunjukan bahwa kualitas layanan dan nilai konsumen berpengaruh positif terhadap loyalitas pelanggan. Kepuasan konsumen tidak berpengaruh terhadap loyalitas pelanggan. Variabel nilai konsumen tidak memoderasi kualitas layanan dan kepuasan konsumen terhadap loyalitas pelanggan.

Analisis Pengaruh Sertifikat Halal, Variasi Produk, dan Kualitas Produk terhadap Minat Beli Konsumen Putri, Silfia Anike; Werdiasih, Rustina Dewi; Karnowati, Nandang Bekti
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Produk yang memiliki sertifikasi halal saat ini menjadi alternatif bagi konsumen dalam memilih produk. Meningkatnya permintaan produk kesehatan dan kecantikan di pasar dalam negeri dengan kecenderungan masyarakat semakin memperhatikan kebutuhan primer akan produk kesehatan, sehingga meningkatkan permintaan akan produk kesehatan dan kecantikan yang bersertifikat halal, berkualitas baik dan bervariasi. PT Natural Nucantara (NASA) merupakan salah satu produsen produk kesehatan dan kecantikan yang memiliki sertifikasi halal LPPOM MUI. Selain itu, produk NASA yang laris memiliki kualitas produk yang unggul dan bervariasi menjadi daya tarik tersendiri bagi konsumen untuk tertarik membeli produk NASA. Penelitian ini merupakan penelitian deskriptif dan kausal dengan pendekatan kuantitatif dengan menggunakan analisis regresi linier berganda. Pengambilan sampel dengan teknik purposive sampling dengan jumlah sampel yang diambil sebanyak 100 responden. Hasil analisis menunjukkan sertifikasi halal tidak berpengaruh terhadap minat beli konsumen. Sedangkan variasi produk dan kualitas produk secara parsial berpengaruh positif signifikan terhadap minat beli. Secara simultan sertifikasi halal, variasi produk dan kualitas produk berpengaruh positif signifikan terhadap minat beli konsumen.

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