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All Journal Al Yasini : Jurnal Keislaman, Sosial, hukum dan Pendidikan Jurnal Ilmiah Manajemen Kesatuan Juwara : Jurnal Wawasan dan Aksara Journal Of Business, Finance, and Economics (JBFE) Economic Reviews Journal MES Management Journal Journal of Indonesian Sharia Economics Jurnal Pengabdian Pada Masyarakat E-JRM Innovative: Journal Of Social Science Research Journal of Economics and Management Scienties Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Firdaus, Jannatul
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Journal : E-JRM

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Pengaruh Karakteristik Wirausaha, Modal Usaha Dan Strategi Pemasaran Terhadap Perkembangan UMKM (Studi Kasus Pada Pelaku UMKM di Kecamatan Sangkapura Bawean) Firdaus, Jannatul; Wahono, Budi; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to explain the characteristics of entrepreneurship, business capital and marketing strategies as well as knowing and partially explaining the characteristics of entrepreneurship, business capital and marketing strategies. This research method uses quantitative methods and the type of research is probability sampling using purposive sampling techniques. The sample for this research was 94 SMEs in Sangkapura Regency. The data analysis used is descriptive analysis, using SPSS 25 for Windows. The results of the research show that entrepreneurial characteristics, business capital and marketing strategies influence the development of SMEs among SMEs in Sangkapura Bawean Regency Keywords : Entrepreneurial Characteristics, Business Capital, Marketing Strategy, Development of SMEs
Co-Authors Aini, Nazaratul Ansa, Siti Arif, Hertin Khalifatun Nisa Arifah, Hertin Khalifatun Nisa Awan, Edi dp, Terza Travelancya Fahrurrozi, M. Fauziyah, Hanifah Hasan, M. Zaini Hasan, Saiful Hertin Khalifatun Nisa Arifah Ihtiar, Muhamad Indriyani, Syndi Khalida, Nur Diana Khas, As’adi Kherurrzikin, Moh. Mubarok, Imam Anas Muhalisah Muthiah, Maryam Izzul Mutmainna, Mutmainna Najiatun Najiatun, Najiatun Noviantari, Tantri Nurul Hidayat Qomariyah, Wiwin Indah Ratna Tri Hardaningtyas, Ratna Tri Rofiqi, Nur Basit Rohmatullah Saniatin, Any Susilawati, Ratna ULA, HIDAYATUL Wildan, Arifatul