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All Journal Jurnal Konseling dan Pendidikan Journal of Primary Education Medikonis Journal Of Science Education And Management Business Fokus Abdimas Perwira Journal of Community Development (PJCD)
Suryani, Ratna
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Journal : Perwira Journal of Community Development (PJCD)

 1 
PEMBERDAYAAN KWT BINA LESTARI MELALUI OPTIMALISASI PRODUKSI, PEMASARAN, DAN KEUANGAN UNTUK MENINGKATKAN DAYA SAING USAHA Suryani, Ratna; Rudianti, Walid; Maesaroh, Siti
Perwira Journal of Community Development Vol 6 No 1 (2026)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/979s9v76

Abstract

This community service program was carried out to empower the Bina Lestari Women Farmers Group (KWT) in Bojanegara Village, Banjarnegara. The objective of the program was to enhance the production, marketing, and financial record-keeping of the cassava cracker (opak singkong) business to improve its competitiveness and sustainability. The main challenges faced by the partner included limited production equipment, traditional marketing practices with restricted market reach, and irregular financial records. The implementation method consisted of socialization, training, technology adoption, mentoring, and evaluation. The community service team provided molding and drying machines for opak production, delivered digital marketing training accompanied by website development, and assisted members in preparing simple financial reports. The results demonstrated significant improvements, including a 20% increase in sales turnover compared to previous conditions. Cassava cracker production became more efficient and consistent, marketing expanded through digital platforms, and financial documentation became more organized. Furthermore, the adoption of appropriate technology and continuous mentoring increased members’ skills, independence, and confidence in managing their business.
PEMANFAATAN TEKNOLOGI DIGITALISASI BISNIS DI BIDANG PEMASARAN, PRODUKSI DAN KEUANGAN UNTUK MENINGKATKAN OMSET PENJUALAN PADA UMKM DI DESA KARANG SARI, DIENG KULON, BATUR, BANJARNEGARA Ainiyah, Ghonimah; Suryani, Ratna; Rudianti, Walid
Perwira Journal of Community Development Vol 6 No 1 (2026)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/6p5c7593

Abstract

Micro, Small, and Medium Enterprises (MSMEs) make a substantial contribution to Indonesia’s economy; however, they continue to face various challenges, particularly in the areas of marketing, production, and financial management. This community service program was implemented at UD. Maju Bareng, an MSME engaged in the production of carica preserves, located in Karang Sari Village, Dieng Kulon, Banjarnegara. Currently, UD. Maju Bareng has not optimally utilized digital technology in conducting its business activities. Sales are still predominantly carried out through offline channels, production processes remain conventional, and financial records are maintained manually without a structured system, which has hindered business growth. The objective of this program was to enhance business capacity through the adoption of digital technology in the fields of marketing, production, and finance. The methods employed in the implementation of this community service included socialization, training, technology implementation, mentoring, and evaluation. The results indicated that the partner successfully utilized a website and online marketplaces to expand market reach, implemented simple digital-based financial recording, and increased production capacity through the addition of a cup sealer machine. The tangible impact of this program was an increase in sales turnover of 10–15%, as well as an improvement in the business owner’s digital awareness. This program demonstrates that digitalization is an effective strategy for supporting the sustainability of local MSMEs.
Co-Authors ., Lustono Ainiyah, Ghonimah Ariyanti, Lisa Budi Astuti Candana, Dori Mittra Karlinda, Ai Elis lusaputra, fadhil ghani Lustono, Lustono Mega, Yuni Meiliani, Herlinge Pranoto, Sugiyo Rudianti, Walid Saputra, Andi Wahyu Setijadi, Setijadi Siti Maesaroh Sri Hayati, Sri tono, Lus