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All Journal Jurnal Spirits JURNAL PENDIDIKAN TAMBUSAI Jurnal Basicedu Journal on Education EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Ilmiah Psikologi Mind Set Jurnal Pendidikan dan Konseling PREPOTIF : Jurnal Kesehatan Masyarakat KRTHA BHAYANGKARA Journal On Teacher Education (Jote) jurnal syntax admiration Jurnal Kajian Ilmiah Jurnal Ilmiah Wahana Pendidikan Jurnal Basicedu Innovative: Journal Of Social Science Research Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Keamanan Nasional Liberosis: Jurnal Psikologi dan Bimbingan Konseling Corona: Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan General Multidisciplinary Research Journal
Nugraha, Andreas Corsini Widya
Fakultas Psikologi Universitas Bhayangkara Jakarta Raya
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : General Multidisciplinary Research Journal

 1 
Pengaruh Branderpreneurship Mindset Terhadap Intensi Pelaku UMKM Dalam Menggunakan Teknologi E-Commerce Christie, Sania; Hadiana, Deni; Nugraha, Andreas Corsini Widya
General Multidisciplinary Research Journal Vol. 1 No. 2 (2024)
Publisher : Global Sustainability Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/general.v1i2.11

Abstract

Introduction: This research aims to find out the influence of a branderpreneurship mindset on the intensity of MSMEs perpetrators in the use of technology. A branderprenuership mindset is an individual's attitude in using strategies to harness opportunities that focus on brand development.Methods: This research uses quantitative methods, which use studies of regression and correlation tests. The population that the researchers used for the research was the MSMEs perpetrators who resided in the city of Bekasi. Sampling using quantitative techniques. This study has 189 respondents that will be used by researchers.Results: According to Spearman's correlation analysis rho obtained the value of the correlation coefficient of 0.852, this value refers to the positive influence between branderpreneurship mindset and intensity. The positive value indicates that the higher the value branderprenuership mindset, the higher the intensity, and instead the lower the intensity is, the lower the brandepreneurships mindset. Umkm actors with a branderpreneurship mindset tend to have a better level of intensity in innovating and building greater confidence. It was further obtained that the branderpreneurship mindset played a role in the influence of 95.4% against the intensity of MSMEs perpetrators in Bekasi city.Conclusion and suggestion: Stated alternative hypothesis (ha) accepted. The higher the level of branderpreneurship mindset, the higher the intensity, and the lower the level, the lower it will be.
Hubungan Konsep Diri Terhadap Perilaku Konsumtif Pada Siswa SMA Teratai Putih Global Bekasi Ramadhani, Nabila Putri Alia; Nugraha, Andreas Corsini Widya
General Multidisciplinary Research Journal Vol. 1 No. 2 (2024)
Publisher : Global Sustainability Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/general.v1i2.16

Abstract

Introduction: This research aims to determine the relationship between self-concept and consumer behavior. Self-concept is the basis for the formationof behavior.Methods: This research uses quantitative methods, namely using linear teststudies and cholera tests. The population that researchers used for researchwere students at Teratai Putih Global High School, Bekasi. Sampling usesquantitative techniques. This research has 199 respondents who will be usedby researchers.Results: Based on the Spearman rho correlation analysis, a correlationcoefficient value of 0.161 was obtained, this value refers to there is norelationship between self-concept and consumer behavior. A negative valueindicates that the lower the self-concept, the lower the consumptivebehavior, and vice versa, the lower the consumptive behavior, the lower theself-concept. Students with consumer behavior tend to have a poor level ofself-concept because they only follow trends and influences on thesurrounding environment. Furthermore, it was found that consumer behaviorplayed a role in influencing 93.3% of the self-concept of students at TerataiPutih Global High School, Bekasi.Conclusion and suggestion: Conclusions and suggestions: States that thealternative hypothesis (ha) is rejected. The lower the self-concept, the lowerthe consumptive behavior, and the lower the consumptive behavior, the lowerthe self-concept.
Co-Authors Ananda Intan Fadhilah Yahya Aulya Sholihatul Afiyyah Azzahra, Siti Aisah Budi Sarasati Budi Sarasati Budi Sarasati Chaidar Ali Chardelia Penggalih Christie, Sania Cinta Perindu Deni Hadiana, Deni Edy Soesanto Febrianti, Zahra Dwiana Febrietta, Ditta Febriyani Dwi Rahma Finanto, Mic Hanna Rahmi Hanna Rahmi, Hanna Rahmi Kus Hanna Rahmi Mawarda Lutfiyani Muhammad Faizal Muhammad Fariz Adnan Muzzamil , Ferdy Nabila Amelia Putri Nabila Frianti Nayla Zainab Assyafani Novita Ananda Trisnawati Nurfitriani, Aisyah Nurhaliza, Danya Permatasari, Wahyuningtyas Pratama, Hirda Ronggo Putri Endika Setiawati Putri, Nabila Amelia Raden Diinaar Ismail Ramadhani, Nabila Putri Alia Rijal Abdillah Rika Audriyanti Riyanti Oktavianingsih Sarasati, Budi Selsa Susanti Silvia Sani Sindi Tri Utami Ulfa Hasbiah Widyastuti, Mega Yulia Fitriani, Yulia Yunika Balsa