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All Journal Gaung Informatika Journal of Nutraceuticals and Herbal Medicine Jurnal Penelitian Psikologi International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Diplomasi : Jurnal Demokrasi, Pemerintahan dan Pemberdayaan Masyarakat Jurnal Archipelago Jurnal Pengabdian Cendekia JSEF: Journal of Sharia Economics and Finance Fortunate Business Review Jurnal MediLab Mandala Waluya Al-Hukumah: Jurnal Ilmu Pemerintahan dan Studi Islam Tamaddun
Dewi Kumalasari
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Medicine & Pharmacology Social Sciences Other

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Journal : Fortunate Business Review

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PERSEPSI KEMUDAHAN DAN PERSEPSI MANFAAT TEKNOLOGI INFORMASI MENJADIKAN GEN Z LEBIH BERANI BERPENDAPAT DALAM DUNIA MAYA Harris, Ibnu; Dewi Kumalasari
Fortunate Business Review Vol. 4 No. 2 (2024): Fortunate Business Review
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Universal.

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Abstract

The background to this research is that generation Z is a generation that is familiar with the use of digital and communication technology, such as social media, so it does not rule out the tendency for generation Z to become brand evangelists. This research contributes to extracting information in creating effective communication with Generation Z who are often considered to stutter in public, thereby further empowering them with appropriate technological interactions. The method used in this research is a quantitative approach with a total of 107 respondents from generation Z in Batam City. Respondents in this study were selected using a non-probability sampling method with purposive sampling technique. The research data were analyzed using Structural Equation Modeling (SEM) assisted by the IBM Amos version 26 application. The results of this research reveal that perceived usefulness influences the tendency of Generation Z in Batam City to become brand evangelists, while perceived ease of use has no influence.
Co-Authors A Hadi Arifin AA Sudharmawan, AA Ahmad Syathori Ajeng Puspa Buana Atika Putri Indrasari Bella Khansa Puspita Deri Noverlian Didik Himmawan Dwi Ayudiya Putriama Dwi Retnoningsih Fara Ristanty Prabawa Firman Syahid Hidayatulloh Ibnu Harris Ibnudin Indri Ayu Ningsih Maringan Matriadi, Faisal Mutalazimah Mutalazimah Seri Ulandari Sunarsih Titi Purnama Zahratul Fikni