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All Journal Daya Saing : Jurnal Ilmu Manajemen International Journal of Social Science and Business GANEC SWARA International Journal of Economics Development Research (IJEDR) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Pengabdian kepada Masyarakat Jurnal Artha Satya Dharma Journal of Business on Hospitality and Tourism Jurnal Pengabdian Sosial ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
I Gusti Made Oka Astana
Sekolah Tinggi Ilmu Ekonomi Satya Dharma
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH KUALITAS PELAYANAN, KERAGAMAN PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO WIDIA COLLECTION BALI ASTANA, I GUSTI MADE OKA; MAHARANI, DESAK PUTU SEPTI YUNI
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.915

Abstract

This study aims to gather information on the impact of Service Quality, Product Diversity, and Promotion on Purchase Decisions at Widia Collection Store Bali. The study population includes all customers, both men and women, who shop at Widia Collection Store Bali, with a sample size of 80 people. Data collection was conducted using the SPSS Version 25.00 for Windows application. The results of the study indicate that Service Quality has a positive effect on Purchase Decisions at Widia Collection Store Bali, with a t-value greater than the t-table value (3.551 > 1.667) and a significance level of 0.001 < 0.05. Product Diversity also has a positive effect on Purchase Decisions, with a t-value greater than the t-table value (2.349 > 1.667) and a significance level of 0.021 < 0.05. Additionally, Promotion has a positive effect on Purchase Decisions at Widia Collection Store Bali, with a t-value greater than the t-table value (2.641 > 1.667) and a significance level of 0.010 < 0.05.
PENGARUH PROMOSI, INOVASI PRODUK DAN BRAND REPUTATION TERHADAP KINERJA PEMASARAN (STUDY PADA KEDAI MIE KOBER SINGARAJA) SUPUTRIYANI, MADE; ASTANA, I GUSTI MADE OKA
GANEC SWARA Vol 17, No 4 (2023): Desember 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i4.613

Abstract

This research aims to analyze the influence of product innovation promotion and brand reputation on marketing performance (study at the Kober Singaraja noodle shop). In this research, qualitative and quantitative approaches were used in this research. The data collection technique used in this research is using a questionnaire technique using a Likert scale where those selected as respondents were visitors to Mie Kober Singaraja as many as 70 respondents and documentation. This research uses quantitative analysis which is processed using statistics with multiple linear regression analysis, determination analysis, and hypothesis testing using the t test. 1) Based on the results of the Effect of Promotion on Marketing Performance with a value of tcount > ttable (2.992 > 1.984) and a significance value of 0.004, it can be concluded that 0.004 = 0.05 using a significance threshold of 0.05. 2) The influence of product innovation on marketing performance at Mie Kober Singaraja Shop tcount > ttable 4.042 > 1.984 with significance value = 0.00 < 0.05. 3) the influence of Brand Reputation has a positive and significant effect on Marketing Performance at Mie Kober Singaraja Shop with a value of tcount > ttable (3.357 > 1.984) with a significance value of 0.001 < 0.05.
Innovating Sales Performance: The Impact of Consumer Behavior, Promotion Strategies, and Service Quality at PT Arta Sedana Ngurah Rai Astana, I Gusti Made Oka; Meliani, Kadek
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 2 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i2.1163

Abstract

The primary objective of this research is to explore the impact of customer behavior, promotions, and service quality on the sales performance of PT Arta Sedana Ngurah Rai. The study's population consists of all customers of PT Arta Sedana Ngurah Rai, with a sample size of 90 individuals. The research employs a quantitative approach, using data obtained through questionnaires and analyzed using multiple regression analysis. IBM SPSS version 25 was utilized as the statistical tool for data analysis. The findings reveal that customer behavior positively and significantly influences sales performance, as indicated by a t-count of 3.804, which exceeds the t-table value of 1.662, with a significance level of 0.000 (< 0.05). Similarly, promotions have a positive and statistically significant relationship with sales performance, with a t-count of 1.778 > 1.662 and a significance level of 0.003 (< 0.05). Furthermore, service quality also positively and significantly impacts sales performance, with a t-count of 4.620 > 1.662 and a significance level of 0.000 (< 0.05).
Consumer Behavior Trigger in Purchase Decision at PT Tirta Mumbul Jaya Abadi Astana, I Gusti Made Oka
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 2 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.570

Abstract

This study aims to determine the effect of product quality, brand image and service quality on purchasing decisions for bottled water products at PT Tirta Mumbul Jaya Abadi (Yeh Buleleng). A qualitative approach is used in this research. Data collection was carried out in this study using a technique in the form of a questionnaire with a measuring instrument in the form of a Likert scale with intervals of 1 to 5 where all 75 shops were selected as respondents selling products (Yeh Buleleng) in Singaraja. Determination of the sample of respondents in this study using non-probability sampling and the method used in this sampling is purposive sampling. Data analysis was performed using SPSS which included multiple linear regression analysis, normality analysis, multicollinearity, heteroscedasticity, coefficient of determination test, simultaneous F-test, and T-test, with a significance level of 5%. All relationships in the research studied showed positive and significant results related to product quality, brand image and service quality on purchasing decisions. Thus it can be concluded that (1) the better the quality of the product, the higher the decision to purchase water at PT. Tirta Mumbul Jaya Abadi (Yeh Buleleng) (2) the better the brand image of the product, the higher the decision to purchase water at PT. Tirta Mumbul Jaya Abadi (Yeh Buleleng) (3) the better the service quality, the higher the decision to buy water at PT. Tirta Mumbul Jaya Abadi (Yeh Buleleng).
Analysis of Lifestyle, Social Class and Brand Reputation on Purchase Decisions Astana, I Gusti Made Oka; Hidayat, Ujang
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.650

Abstract

This study aimed to examine the influence of lifestyle, social class, and brand reputation on curtain purchase decisions at Toko Ayu Gorden Singaraja. This study is quantitative in nature. This study's population comprises individuals who have made purchases from Toko Ayu Curtains Singaraja. As the sampling technique for this research is Probability Sampling and the sampling method is Simple Random Sampling, the sample in this study consists of forty respondents. Classical assumption testing, multiple linear regression analysis, the t-test, and the f-test are used for analysis. Lifestyle influences the decision to purchase draperies at Toko Ayu draperies Singaraja, according to the results. The results indicated that the t-test for hypothesis testing yielded a t-count greater than the t-table. The results of the lifestyle, social class, and brand reputation analyses have a significant impact on curtain purchases at the ayu curtain shop. The calculated F value is 22,292, which indicates that it is greater than the F table. The hypothesis H1 is therefore accepted in this investigation. Consequently, it can be concluded that lifestyle, social class, and brand reputation have a substantial impact.
Analyzing the Influence of Service Quality in Water Distribution on Customer Complaints and Its Role in Enhancing Customer Satisfaction Kusuma, Gusti Putu Eka; I Gusti Made Oka Astana; Ningsih, Ni Nyoman Ayu; Cattleyana, Dilla; Mustafa, Zainol
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.5500

Abstract

This study aims to examine the impact of water distribution service quality on customer complaints as part of efforts to enhance customer satisfaction at Perumda Air Minum Tirta Hita Buleleng. A quantitative approach was employed, with data collected through questionnaires. The questionnaire responses were measured using an interval scale. Respondents were selected using random sampling techniques. The data were analyzed using SmartPLS software. The study explored three main relationships: the influence of water distribution service quality on customer complaints, the influence of water distribution service quality on customer satisfaction, and the influence of customer complaints on customer satisfaction. The findings indicate that all relationships examined are positive and significant, highlighting the critical role of service quality in reducing complaints and improving customer satisfaction.
TikTok Content Marketing and Live Shopping as Economic Drivers of Consumer Purchase Intention (Case of Artasedana Supermarket, Singaraja) Yanti, Kadek Anggel Darma; Astana, I Gusti Made Oka
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.7992

Abstract

This study aims to analyze the economic influence of TikTok-based content marketing and live shopping on consumer purchase intention for products at PT Artasedana Singaraja. In response to the rapid advancement of information technology and the widespread use of social media—particularly TikTok—businesses encounter both new opportunities and challenges in attracting and retaining consumers. TikTok’s e-commerce features have transformed the platform into an effective digital marketing tool, enabling companies to promote products and engage directly with potential buyers. By implementing creative content marketing and interactive live shopping strategies, PT Artasedana strives to boost consumer purchase intention and improve its mkarket performance. This research employs a quantitative approach to measure the impact of these marketing techniques on consumer behavior. The findings are expected to offer practical insights for businesses in optimizing digital marketing efforts and enhancing economic outcomes in a highly competitive retail environment. Additionally, this study contributes to the growing body of marketing literature, particularly in the context of Indonesia's retail sector.
Entrepreneurship Orientation and Holistic Marketing Mix in Creating Competitive Advantages Bumdes Winata, I Gusti Ketut Adi; Sanjaya, Ni Made Wulan Sari; Astana, I Gusti Made Oka
Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i2.232

Abstract

Bumdes is a company in a village that needs to establish a competitive advantage. This is because there are many similar businesses throughout Buleleng district. This study aims to understand the relationship between entrepreneurial orientation and holistic marketing mix as a source of competitive advantage for BUMDes Buleleng Regency. The data analysis technique used in this study is the SEM GeSCA method. The results showed entrepreneurial orientation has no direct influence on competitive advantage, but the indirect effect through a holistic marketing mix. The competitive advantage of Bumdes in Buleleng district can be created through the development of an entrepreneurial orientation which is translated into marketing activities.
PENGARUH ORIENTASI PASAR, BRAND IMAGE DAN PROMOSI TERHADAP KINERJA PENJUALAN PADA UD AGUNG KENCANA MOTOR SINGARAJA Astana, I Gusti Made Oka; Adnyana, I Dewa Putu Herry Pratama
Jurnal Daya Saing Vol. 10 No. 1 (2024): Dinamika Kinerja Bisnis, Perilaku Konsumen, dan Pengembangan SDM dalam Berbaga
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i1.1495

Abstract

The results of this study indicate that market orientation has a positive and significant effect on sales performance at UD Agung Kencana Motor Singaraja, this indicates that the better the market orientation process implemented by the company in an effort to improve the performance of the sales department. Brand image has a positive and significant effect on sales performance at UD Agung Kencana Motor Singaraja, this indicates that the better the company's brand image is to attract consumer interest, the company's sales performance will increase. Promotion has a positive and significant effect on sales performance at UD Agung Kencana Motor Singaraja, this indicates that the promotion process carried out by the company is able to influence the results of the sales department's performance. Based on the results of the calculation of the f test, it is known that market orientation, brand image and promotion have a joint effect on sales performance. Abstrak. Hasil penelitian ini menunjukkan bahwa orientasi pasar berpengaruh positif dan signifikan terhadap kinerja penjualan pada UD Agung Kencana Motor Singaraja, ini menandakan bahwa semakin baik proses orientasi pasar yang diterapkan perusahaan dalam upaya meningkatkan kinerja dari bagian penjualan. Brand image berpengaruh positif dan signifikan terhadap kinerja penjualan pada UD Agung Kencana Motor Singaraja, ini menandakan bahwa semakin baik brand image yang dimiliki perusahaan untuk memancing minat konsumen maka akan meningkatkan kinerja penjualan perusahaan. Promosi berpengaruh positif dan signifikan terhadap kinerja penjualan pada UD Agung Kencana Motor Singaraja, ini menandakan bahwa proses promosi yang dilakukan perusahaan mampu memberikan pengaruh terhadap hasil kinerja bagian penjualan. Berdasarkan hasil perhitungan uji f diketahui orientasi pasar, brand image dan promosi berpengaruh secara bersama-sama terhadap kinerja penjualan.
Pemberdayaan UMKM Dodol Melalui Pelatihan Digital Marketing Dan Inovasi Desain Kemasan di UD Ibu Luh Astini Penglatan Indriani, Aldila Feby; Astana, I Gusti Made Oka
Jurnal Pengabdian Sosial Vol. 3 No. 1 (2025): November
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/6p5cr319

Abstract

Usaha Mikro, Kecil, dan menengah (UMKM) merupakan sektor krusial yang mengadapi tantangan dalam pemasaran di era digitak. UMKM Dodol Ibu Luh Astini yang berdiri sejak 1995 di Penglatan, Singaraja masih mengandalkan pemasaran tradisional dari mulut ke mulut , memiliki kemasan yang sederhana dan belum optimal memanfaatkan media sosial untuk promosi, sehingga potensi pasar yang lebih luas belum tergarap. Tujuan dari kegiatan praktik kerja lapangan ini untuk meningkatkan daya saing dan jangkauan pasar. Metode pelaksanaan yang digunakan adalah pembinaan, pelatihan, dan pendampingan. Solusi yang diterapkan meliputi dua aspek utama yaitu: Pelatihan Digital Marketing, yang mencakup pembuatan akun resmi di Instagram dan TikTok , serta pelatihan pembuatan konten promosi kreatif menggunakan aplikasi Canva dan CapCut. Kedua, Inovasi Desain Kemasan, dengan pembuatan stiker produk yang berfungsi sebagai identitas merek dan media informasi. Hasil yang dicapai menunjukan bahwa program ini berhasil memberikan pemahaman mendalam tentang urgensi media sosial, mendorong keterampilan pemilik usaha dalam mengembangjan strategi pemasaran modern, serta menghasilkan inovasi desain kemasan yang dapat meningkatkan daya Tarik dan nilai jual produk. Seacara keseluruhan, kegiatan PKL ini memberikan kontribusi positif terhadap peningkatan kualitas pemasaran, pengetahuan, dan keterampilan, sekaligus menumbuhkan kepercayaan diri dalam pengembangan UMKM secara berkelanjutan.
Co-Authors Adnyana, I Dewa Putu Herry Pratama Andriyani, Kadek Ayu Sinta Cattleyana, Dilla Dimiadi, Putu Ayu Dian Elisiani, Luh Putu Mita Gusti Putu Eka Kusuma I Gusti Ketut Adi Winata I Gusti Ketut Adi Winata I Made Panji Dwipayana Indriani, Aldila Feby Kadek Doni Ariani Kadek Nanda Sinta Dewi Kadek Putra Awatara Ketut Sumiasa Komang Ayu Alit Wirandani Komang Novi Purniari MAHARANI, DESAK PUTU SEPTI YUNI Meliani, Kadek Mertyani Sari Dewi ., Mertyani Sari Dewi Mustafa, Zainol Ni Luh Nurkariani Ni Made Wulan Sari Sanjaya Ni Putu Wendy Katrina Ningsih, Ni Nyoman Ayu Nyoman Srikarsa Permoni, Ni Luh Eka Ayu Putu Aristya Purnama Astri Putu Ayu Amanda Suartawan, Kadek Adi SUPUTRIYANI, MADE Ujang Hidayat, Ujang Yanti, Kadek Anggel Darma