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All Journal Daya Saing : Jurnal Ilmu Manajemen International Journal of Social Science and Business GANEC SWARA International Journal of Economics Development Research (IJEDR) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Pengabdian kepada Masyarakat Jurnal Artha Satya Dharma Journal of Business on Hospitality and Tourism Jurnal Pengabdian Sosial ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
I Gusti Made Oka Astana
Sekolah Tinggi Ilmu Ekonomi Satya Dharma
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PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN PRODUK PIA CINTA (STUDI KASUS PADA TOKO PIA CINTA SINAR ABADI CABANG SINGARAJA): I Gusti Made Oka Astana, Putu Ayu Dian Dimiadi Dimiadi, Putu Ayu Dian; Astana, I Gusti Made Oka
Jurnal Daya Saing Vol. 9 No. 1 (2023): Kinerja Organisasi, Perilaku Konsumen, dan Transformasi Layanan di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i1.1008

Abstract

Penelitian ini bermaksud mengkaji pengaruh kualitas produk dan promosi terhadap minat beli, serta pengaruh kualitas produk, promosi, dan minat beli terhadap keputusan pembelian di Toko Pia Cinta Sinar Abadi cabang Singaraja. Teknik kuantitatif digunakan dalam penelitian ini. Metode kuesioner digunakan untuk memperoleh data. Penelitian ini menggunakan model persamaan struktural (SEM) berbasis varians atau SEM berbasis komponen, yang dikenal dengan Partial Least Square (PLS) Visual versi 3.0 untuk analisisnya. Hasil penelitian menunjukkan bahwa (1) kualitas produk berpengaruh positif dan signifikan terhadap minat beli produk Pia Cinta, (2) promosi berpengaruh positif dan signifikan terhadap minat beli produk Pia Cinta, (3) kualitas produk berpengaruh berpengaruh positif dan signifikan terhadap keputusan pembelian produk Pia Cinta, (4) promosi berpengaruh positif dan signifikan terhadap keputusan pembelian produk Pia Cinta, (4) promosi berpengaruh positif dan signifikan terhadap keputusan pembelian produk Pia Cinta , (4) promosi berpengaruh positif dan signifikan terhadap keputusan pembelian produk Pia Cinta, (4) promosi berpengaruh positif dan signifikan terhadap keputusan pembelian produk Pia Cinta, (5) minat beli berpengaruh positif dan signifikan terhadap keputusan pembelian produk Pia Cinta.
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN KINERJA PENJUALAN DI CV UMAH LUWUNG Astana, I Gusti Made Oka; Andriyani, Kadek Ayu Sinta
Jurnal Daya Saing Vol. 9 No. 1 (2023): Kinerja Organisasi, Perilaku Konsumen, dan Transformasi Layanan di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i1.1013

Abstract

Umah Luwung adalah perusahaan yang bergerak di bidang industri furniture. Observasi, wawancara, dokumentasi, dan angket digunakan untuk mengumpulkan data, serta pengujian instrumen penelitian yang meliputi uji asumsi klasik, regresi linier berganda, uji determinasi, uji hipotesis, dan analisis kualitatif. Semua item pernyataan dalam kuesioner dinyatakan valid dan reliabel berdasarkan temuan uji instrumen data penelitian. Hasil regresi linier berganda menunjukkan bahwa variabel desain produk (X2) tidak memiliki pengaruh yang berarti terhadap kinerja penjualan. Temuan uji determinasi (R2) menunjukkan bahwa 71,2 persen kinerja penjualan dapat dikaitkan dengan variabel independen, sedangkan sisanya sebesar 28,8 persen dapat dikaitkan dengan faktor yang tidak terkait dengan variabel yang diteliti. Fhitung sebesar 34,615 dengan tingkat signifikansi 0,000 yang ditentukan dengan uji F. Variabel strategi pemasaran secara simultan berpengaruh terhadap variabel peningkatan kinerja penjualan.
PROSEDUR KREDIT, KUALITAS PELAYANAN DAN TINGKAT SUKU BUNGA TERHADAP KEPUTUSAN PENGAMBILAN KREDIT PADA PD. BPR BANK BULELENG 45 Astana, I Gusti Made Oka; Elisiani, Luh Putu Mita
Jurnal Daya Saing Vol. 9 No. 1 (2023): Kinerja Organisasi, Perilaku Konsumen, dan Transformasi Layanan di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i1.1068

Abstract

Penelitian ini bertujuan untuk mengetahui prosedur kredit, kualitas pelayanan dan suku bunga keputusan kredit pada PD. BPR Bank Buleleng 45. Teknik analisis data yang digunakan dalam penelitian ini adalah Uji Validitas, Uji Reliabilitas, Analisis Regresi Linear Berganda, Uji Asumsi Klasik, Uji Hipotesis (Uji T) dan Uji Kelayakan Model (Goodness Of Fit) dengan menggunakan aplikasi SPSS Versi 21.0 . untuk jendela. Hasil penelitian ini menunjukkan bahwa prosedur kredit berpengaruh positif dan signifikan terhadap Pengambilan Keputusan Kredit di PD. BPR Bank Buleleng 45 dengan thitung > ttabel (2,930>1,661) dengan taraf signifikan 0,004 < 0,05. Kualitas pelayanan berpengaruh positif dan signifikan terhadap Keputusan Pengambilan Kredit pada PD. BPR Bank Buleleng 45 t-hitung> t-tabel (3,743>1,661) dengan taraf signifikansi 0,000 < 0,05. Suku bunga berpengaruh positif dan signifikan terhadap Pengambilan Keputusan Kredit di PD. BPR Bank Buleleng 45 dengan thitung > ttabel (2,509>1,661) dengan taraf signifikan 0,014 < 0,05. Dan hasil perhitungan uji F diperoleh Fhitung > Ftabel, (65,294 > 3,10) menunjukkan bahwa prosedur kredit, kualitas pelayanan dan suku bunga berpengaruh terhadap keputusan kredit dengan tingkat signifikan 0,000 < 0,050
Strategi Pemberdayaan Berbasis Inklusi Sosial bagi Penyandang Disabilitas Fisik di Dunia Kerja: Studi Kasus PT Mulia Karfa Indonesia Permoni, Ni Luh Eka Ayu; Nurkariani, Ni Luh; Dewi, Mertyani Sari; Astana, I Gusti Made Oka
Abdi Nusantara: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 4 (2025): ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Publisher : PT Media Edukasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64198/abdinusantara.v1i4.49

Abstract

Pemberdayaan penyandang disabilitas fisik dalam dunia kerja merupakan tantangan yang memerlukan pendekatan berbasis inklusi sosial. PT Mulia Karfa Indonesia sebagai perusahaan manufaktur berupaya membangun lingkungan kerja yang ramah disabilitas melalui strategi pemberdayaan yang berkelanjutan. Kegiatan pengabdian ini bertujuan untuk mendeskripsikan dan mengevaluasi strategi yang diterapkan perusahaan dalam mendukung partisipasi penyandang disabilitas fisik di dunia kerja. Metode yang digunakan adalah pendekatan partisipatif melalui observasi, wawancara, dan dokumentasi aktivitas kerja penyandang disabilitas. Hasil kegiatan menunjukkan bahwa strategi yang paling efektif mencakup pelatihan keterampilan teknis dan soft skills, penyediaan alat bantu kerja, modifikasi lingkungan kerja yang aksesibel, serta pembentukan tim pendamping profesional. Luaran kegiatan ini meliputi peningkatan kompetensi kerja bagi peserta disabilitas fisik, peningkatan kepercayaan diri dalam beradaptasi di lingkungan kerja, serta penguatan sistem pendampingan internal perusahaan. Kegiatan ini diharapkan menjadi model percontohan inklusi sosial di dunia kerja yang dapat direplikasi oleh perusahaan lain serta memberikan implikasi praktis dalam penyusunan kebijakan ketenagakerjaan yang lebih berkeadilan dan berkelanjutan.
Consumer Behavior Trigger in Purchase Decision at PT Tirta Mumbul Jaya Abadi I Gusti Made Oka Astana
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 2 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.570

Abstract

This study aims to determine the effect of product quality, brand image and service quality on purchasing decisions for bottled water products at PT Tirta Mumbul Jaya Abadi (Yeh Buleleng). A qualitative approach is used in this research. Data collection was carried out in this study using a technique in the form of a questionnaire with a measuring instrument in the form of a Likert scale with intervals of 1 to 5 where all 75 shops were selected as respondents selling products (Yeh Buleleng) in Singaraja. Determination of the sample of respondents in this study using non-probability sampling and the method used in this sampling is purposive sampling. Data analysis was performed using SPSS which included multiple linear regression analysis, normality analysis, multicollinearity, heteroscedasticity, coefficient of determination test, simultaneous F-test, and T-test, with a significance level of 5%. All relationships in the research studied showed positive and significant results related to product quality, brand image and service quality on purchasing decisions. Thus it can be concluded that (1) the better the quality of the product, the higher the decision to purchase water at PT. Tirta Mumbul Jaya Abadi (Yeh Buleleng) (2) the better the brand image of the product, the higher the decision to purchase water at PT. Tirta Mumbul Jaya Abadi (Yeh Buleleng) (3) the better the service quality, the higher the decision to buy water at PT. Tirta Mumbul Jaya Abadi (Yeh Buleleng).
Consumer Behavior Trigger in Purchase Decision at PT Tirta Mumbul Jaya Abadi I Gusti Made Oka Astana
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 2 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.570

Abstract

This study aims to determine the effect of product quality, brand image and service quality on purchasing decisions for bottled water products at PT Tirta Mumbul Jaya Abadi (Yeh Buleleng). A qualitative approach is used in this research. Data collection was carried out in this study using a technique in the form of a questionnaire with a measuring instrument in the form of a Likert scale with intervals of 1 to 5 where all 75 shops were selected as respondents selling products (Yeh Buleleng) in Singaraja. Determination of the sample of respondents in this study using non-probability sampling and the method used in this sampling is purposive sampling. Data analysis was performed using SPSS which included multiple linear regression analysis, normality analysis, multicollinearity, heteroscedasticity, coefficient of determination test, simultaneous F-test, and T-test, with a significance level of 5%. All relationships in the research studied showed positive and significant results related to product quality, brand image and service quality on purchasing decisions. Thus it can be concluded that (1) the better the quality of the product, the higher the decision to purchase water at PT. Tirta Mumbul Jaya Abadi (Yeh Buleleng) (2) the better the brand image of the product, the higher the decision to purchase water at PT. Tirta Mumbul Jaya Abadi (Yeh Buleleng) (3) the better the service quality, the higher the decision to buy water at PT. Tirta Mumbul Jaya Abadi (Yeh Buleleng).
Analysis of Lifestyle, Social Class and Brand Reputation on Purchase Decisions I Gusti Made Oka Astana; Ujang Hidayat
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.650

Abstract

This study aimed to examine the influence of lifestyle, social class, and brand reputation on curtain purchase decisions at Toko Ayu Gorden Singaraja. This study is quantitative in nature. This study's population comprises individuals who have made purchases from Toko Ayu Curtains Singaraja. As the sampling technique for this research is Probability Sampling and the sampling method is Simple Random Sampling, the sample in this study consists of forty respondents. Classical assumption testing, multiple linear regression analysis, the t-test, and the f-test are used for analysis. Lifestyle influences the decision to purchase draperies at Toko Ayu draperies Singaraja, according to the results. The results indicated that the t-test for hypothesis testing yielded a t-count greater than the t-table. The results of the lifestyle, social class, and brand reputation analyses have a significant impact on curtain purchases at the ayu curtain shop. The calculated F value is 22,292, which indicates that it is greater than the F table. The hypothesis H1 is therefore accepted in this investigation. Consequently, it can be concluded that lifestyle, social class, and brand reputation have a substantial impact.
Innovating Sales Performance: The Impact of Consumer Behavior, Promotion Strategies, and Service Quality at PT Arta Sedana Ngurah Rai I Gusti Made Oka Astana; Kadek Meliani
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 2 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i2.1163

Abstract

The primary objective of this research is to explore the impact of customer behavior, promotions, and service quality on the sales performance of PT Arta Sedana Ngurah Rai. The study's population consists of all customers of PT Arta Sedana Ngurah Rai, with a sample size of 90 individuals. The research employs a quantitative approach, using data obtained through questionnaires and analyzed using multiple regression analysis. IBM SPSS version 25 was utilized as the statistical tool for data analysis. The findings reveal that customer behavior positively and significantly influences sales performance, as indicated by a t-count of 3.804, which exceeds the t-table value of 1.662, with a significance level of 0.000 (< 0.05). Similarly, promotions have a positive and statistically significant relationship with sales performance, with a t-count of 1.778 > 1.662 and a significance level of 0.003 (< 0.05). Furthermore, service quality also positively and significantly impacts sales performance, with a t-count of 4.620 > 1.662 and a significance level of 0.000 (< 0.05).
Co-Authors Adnyana, I Dewa Putu Herry Pratama Andriyani, Kadek Ayu Sinta Cattleyana, Dilla Dimiadi, Putu Ayu Dian Elisiani, Luh Putu Mita Gusti Putu Eka Kusuma I Gusti Ketut Adi Winata I Gusti Ketut Adi Winata I Made Panji Dwipayana Indriani, Aldila Feby Kadek Doni Ariani Kadek Meliani Kadek Nanda Sinta Dewi Kadek Putra Awatara Ketut Sumiasa Komang Ayu Alit Wirandani Komang Novi Purniari MAHARANI, DESAK PUTU SEPTI YUNI Meliani, Kadek Mertyani Sari Dewi ., Mertyani Sari Dewi Mustafa, Zainol Ni Luh Nurkariani Ni Made Wulan Sari Sanjaya Ni Putu Wendy Katrina Ningsih, Ni Nyoman Ayu Nyoman Srikarsa Permoni, Ni Luh Eka Ayu Putu Aristya Purnama Astri Putu Ayu Amanda Suartawan, Kadek Adi SUPUTRIYANI, MADE Ujang Hidayat Ujang Hidayat, Ujang Yanti, Kadek Anggel Darma