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All Journal Dwija Inspira: Jurnal Pendidikan Multi Perspektif JCDD Jurnal Ilmu Komunikasi Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Al-Manaj Jurnal Ilmiah Teknik Informatika dan Komunikasi Karimah Tauhid Jurnal Ilmiah Ekonomi dan Manajemen AL - KAFF: JURNAL SOSIAL HUMANIORA journal of social and economic research Indonesian Journal of Humanities and Social Sciences International Journal of Environmental Communication (ENVICOMM)
Abdul Kholik
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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Journal : Indonesian Journal of Humanities and Social Sciences

 1 
Social Media and Political Participation in the 2024 Elections: Survey on Generation Z Voters of Buddhist Society in Indonesia Robiyanti, Ria Restina; Tatik Purwaningsih; Joko Setyawan; Abdul Kholik
JOM Vol 5 No 4 (2024): Indonesian Journal of Humanities and Social Sciences, Desember 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i4.6573

Abstract

This study examines the influence of social media exposure on political participation among Generation Z Buddhists in Indonesia during the 2024 elections. Elections serve as a democratic mechanism allowing the populace to make decisions through majority votes. Social media has become a primary tool for political campaigns, especially targeting Generation Z, who are more active on digital platforms than traditional media. This research employs a quantitative method by surveying 400 respondents aged 17–26 using purposive sampling. The independent variable is social media exposure, measured through dimensions such as type, frequency, and duration of media use, while the dependent variable is political participation, both offline and online. Linear regression analysis shows that social media exposure significantly influences political participation (t = 2.779; sig. = 0.006 < 0.05). Instagram and TikTok are the dominant platforms, with peak usage occurring between 7:01 PM and midnight. Offline participation primarily involves discussing political issues, while online participation focuses on consuming political information. The findings reveal that social media exposure accounts for 19% of the variance in political participation, supporting the Stimulus-Response theory. This research underscores the importance of social media in enhancing political awareness among Generation Z and recommends future studies explore additional variables such as psychological and social needs and political knowledge.
Co-Authors Aan Wasan Adawiyah, Riri Robiatul ALI IRFAN, ALI Aprilianti, Kayla Alfadira Arief Hidayat Asep Soegiarto Asriv Nurul Al Faris Astri Lindasari Dudin Maulana Fathana Ahmad Arrasyid Gistia Amalia, Ririn Hananuraga, Rahula ILHAM Irsa Bastian Irwan Safutra IRWANTO Ismail Nasution Isnin Riskia Chaerani Jeni Kwang Juliani, Siti Julita Hardianti Khoong Tai Wai Lakum M.Ridzky Fadillah Masnur Ali Mentari Anugrah Imsa Muria Putriana Nita Mardiatun Nisa Nur Nilam Cahya Nuraeni, Annisa Qoryna Noer Seyma Raveal Ono Jayama Rial Sukma Hasibuan Risma Rahmawati Robiyanti, Ria Restina Santoso, Yolanda Marsha Siti Nur Aida Amalia Supiyandi Supiyandi Sya, Mega Febriani Tatik Wakhidati Purwaningsih Taufik Arifin Zahra Kayla Zulham