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All Journal Menara Ilmu Jurnal Ilmiah Edunomika (JIE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kewarganegaraan Jurnal Pengabdian Masyarakat Sains dan Teknologi Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Eka Hendrayani
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Gemilang: Jurnal Manajemen dan Akuntansi

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BRAND STRENGTH FOR MICRO, SMALL,AND MEDIUM ENTERPRISES I Nyoman Tri Sutaguna; Hardi Fardiansyah; Eka Hendrayani; Muhammad Yusuf
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i2.425

Abstract

This research is to find out about brand strength for Micro, Small and Medium Enterprises in West Java in the form of Brand Image and Identity and Brand Identity on Brand Love. This study used the AMOS SEM analysis method with a total of 147 respondents from Alunicorn consumers throughout Indonesia. The result of his research is that the influence of Brand Image and Identity is in the same direction as Brand Love.
Co-Authors Aisyah Solehati Ayurisya Dominata Cakranegara, Pandu Adi Djakasaputra, Arifin Erina Alimin Fahrina Mustafa Fauzan Manafi Albar Frans Sudirjo Hadiansyah Ma'sum Hardi Fardiansyah Hendy Tannady I Nyoman Tri Sutaguna Iwan Henri Kusnadi Juliana, Juliana Kiki Setyawati Lelo Sintani Magdalena MUHAMMAD YUSUF Muhammad Yusuf AR Olivia Tahalele Pitono Pitono Rudy Irwansyah Shadli Rolaskhi Sopi Pentana Yohanes Totok Suyoto Zunan Setiawan