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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Raflesia Akuntansi Indonesian Business Review SENTRI: Jurnal Riset Ilmiah JURNAL ECONOMINA Dharma Pengabdian Perguruan Tinggi (DEPATI) Jurnal Masyarakat Madani Indonesia Journal of Educational Management Research Journal of Rural Community Development (JRCD) EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat
Hardiansyah, Rian
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Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JURNAL ECONOMINA

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Competitive Advantage as a Catalyst Aligning Entrepreneurial and Market Orientations in Sumbawa MSMEs Hardiansyah, Rian; Mikhratunnisa
JURNAL ECONOMINA Vol. 5 No. 4 (2026): JURNAL ECONOMINA, April 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i4.1945

Abstract

This research examines the influence of market orientation (MO) and entrepreneurial orientation (EO) on the performance of micro, small, and medium enterprises (MSMEs), with particular emphasis on the mediating effect of competitive advantage (CA). Anchored in the principles of the Resource-Based View and Dynamic Capabilities Theory, the study argues that strategic orientations can only enhance firm outcomes once they are effectively transformed into durable competitive strengths.A quantitative causal approach was employed through a structured survey administered to MSME managers and business owners in Sumbawa Regency. Data were processed using Partial Least Squares Structural Equation Modeling (SEM–PLS). The analysis demonstrates that EO exerts a significant direct effect on MSME performance, whereas MO contributes indirectly via CA. Both strategic orientations show positive associations with competitive advantage, which subsequently leads to improved performance outcomes. The model demonstrates strong explanatory and predictive capability, reflected in R² values of 0.591 for CA and 0.706 for performance, supported by substantial Q² values. Overall, the results suggest that MO and EO generate meaningful performance improvements only when strategically leveraged to build sustainable competitive advantage. The study enriches theoretical discourse on MSME strategic behavior and offers practical insights to strengthen innovation capacity, responsiveness, and adaptability.
Co-Authors Adzmi Yulistina, Amaliatul Afriani, Indri Akbar, Arya Zulfikar Al Khofifah, Salsabila Anggy Saputri Anwar Delima Sari Dian Noviana Dini Safira Eginanda Putri, Airani Fahlia Fahlia, Fahlia Fathurrahman, Fadli Fietroh, Muhammad Nur Fitriani, Nurida Fittria Ayu Sahputri Henriawan Herawati, Yuti Ifan Maulana Irnaria Mandasari, Jayanti Maradita, Fendy Martadinata, Sudrajat Meli Saputri Mikhratunnisa, Mikhratunnisa Nuramaliyah, Nuramaliyah Putra, Aditiya Qisthi, Mashallia Raden Mohamad Herdian Bhakti Rahmi Nurrizky Ramadhan, Yeyen Rambe, Wahyudi Rizqi, Reza Muhammad Rizqi, Reza Muhammad Rohali, Alya Rozzy Aprirachman Siti Kholijah Siti Zahara Sriyatun Sugiarto, Aris Widia Sari Rusma