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All Journal Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Seni Nasional Cikini Visual Heritage: Jurnal Kreasi Seni dan Budaya SENADA : Semangat Nasional Dalam MengabdI Jurnal PkM (Pengabdian kepada Masyarakat) Tridharmadimas: Jurnal Pengabdian Kepada Masyarakat Jayakarta Jurnal Dimensi Seni Rupa dan Desain Jurnal Dimensi DKV Seni Rupa dan Desain Cipta Magenta SENADA : Semangat Nasional Dalam Mengabdi Darma Cendekia
Yayah Rukiah
Universitas Indraprasta PGRI
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Magenta

 1 
Citra (Image) Perempuan sebagai Objek Seksualitas dalam Iklan Studi Kasus Iklan Axe Rukiah, Yayah
Magenta | Official Journal STMK Trisakti Vol. 1 No. 02 (2017): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v1i02.20

Abstract

Television commercials began in 1947 in the form of sponsorship advertisements. Advertising is one of mass communication.The world of advertising is now growing very rapidly, making ad entrepreneurs must compete and be more creative in finding ideas. The purpose of this article is to find out the image of women in advertising aa an object of sexuality axe ad case studies. Image can have a strong emotional effect on people, and some imagery has historical significance. Sensuality becomes significant because often advertising gives a biased portrayal of a female figure, who rely solely on her body. An ad usually offers an image, which in the context of an ad language can be described as a mental picture of something that does not actually exist. Image has a very important role, as the definition of social relationships. Image or image displayed in this ad is the men who use this ax perfume will be a man who is liked by all women even angels can be enamored of the fragrance.
Kajian Kemasan Tape Ketan sebagai Identitas Khas Kuningan Jawa Barat: Studi Kasus: Merek Harum Sari Rukiah, Yayah
Magenta | Official Journal STMK Trisakti Vol. 2 No. 02 (2018): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v2i02.37

Abstract

MEA (ASEAN Economic Community) entered into Indonesia in 2016. One of the industries that is the pillar of the populist economy is UMKM industry. This industry goes into culinary Enterprises. Culinary business that enter into the group of SMEs among them is Tape Ketan Business which is generally produced by home industry. This research method is a critical study on the circulation of design work in the form of packaging design and plastic content of glutinous tape product typical of Kuningan brand Harum Sari. Typical glutinous tape is packed in a unique way. Although actually not much different, the uniqueness is there because the tape is packed in a bucket and the content of plastic contained therein endanger health. But the black bucket will not be replaced and still be used because this is typical of typical sticky tape packaging of Kuningan Regency of West Java.
Logo Kerupuk Mie "Kembang Matahari" dari Prespektif Estetika DeWitt Parker Rukiah, Yayah; Purnengsih, Iis; Pratama, Dendi; Dawami, Angga Kusuma
Magenta | Official Journal STMK Trisakti Vol. 3 No. 02 (2019): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v3i02.48

Abstract

Visual identity is the main thing that must be built by an entity to be known to the wider community through appropriate visual communication. The forms of visual communication carried out can take the form of anything, such as logos, corporate identities, to the visual formation of their branding. Visual communication that is constantly being built will make people more familiar with the products or services offered to the community. Mie Kupuk "Kembang Matahari" is trying to shape its visual identity, starting with the logo it made. The method used is descriptive qualitative method with visual analysis of identity. The approach to creativity and aesthetic theory is elaborated to find out more about how the Visual Identity will be built by Crackers Noodle "Kembang Matahari". Through excavation of ideas, construction of corporate identity, overall design, the visual identity to be built by crackers noodle and the making of "Kembang Matahari" is a superior product of the city of Bogor. This paper discusses the visual of a new logo on Crackers Noodle "Kembang Matahari" and the visual identity that the company wants to build by using the aesthetic theory formulated by Parker. This paper concludes that the new logo form that will be used as the visual identity of Crackers Noodle "Kembang Matahari" has the power of ideas that are sufficient to be introduced to the wider community as seen from the principle of Unity, Principle of principle, Principle of variation, Principle of balance, Principle of Development, Principle of Layout seen from the logo of Mie Kupuk "Kembang Matahari".
Co-Authors Agung Zainal Muttakin Raden Akbar, Faisal Alam Budiansya Angga Kusuma Dawami Arum Islami Danny Surachandra Dendi Pratama Dika Dwicahyo Dwisatrio, Muhammad Akbar Edo Galasro Limbong Enny Nurcahyawati Faisal Akbar FC Ndaru Ranuhandoko Febrianto Saptodewo Herliyana Rosalinda Iis Purnengsih Istiqomah, Mutiara Aisah Khikmah Susanti Listya, Ariefika M. Sjafei Andrijanto Masayu Endang Apriyanti Mohamad Shindy Mohamad Sjafei Andrijanto Muhammad Akbar Dwisatrio Nuren Febhimaesuri Nurulfatmi Amzy Putra, Rizki Saga Putra Rizki Saga Putra Sarwanto Sarwanto Sarwanto Sarwanto Siti Khotami Subianto, Ismail Bambang Sugihartono, Ranang Agung Sunardi Sunardi Sunardi Sutarno Sutarno Suwarsih, Lisda Suwito Casande Syaiful Anwar Taufiq Akbar Widya Nuriyanti Yulianto Hadiprawiro