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All Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Miftah Risalah Iqtisadiyah
Ramadhi, Ramadhi
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Promosi Penjualan, Kualitas Produk, Harga dan Daya Saing Perusahaan Terhadap Penjualan Produk PT. Gudang Garam, Tbk pada Area Penjualan Kota Padang Fikriando, Eko; Ramadhi, Ramadhi; Relifra, Relifra
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 1 No. 2 (2023): October 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/miftah.v1i2.162

Abstract

This research aims to determine the extent of the analysis regarding the influence of sales promotions, product quality and price on company competitiveness and its impact on product sales (case study analysis at PT. Gudang Garam, Tbk). This research consists of four independent variables, namely sales promotion, product quality, price and competitiveness and one product sales variable as the dependent variable. Sampling in this research used purposive sampling in which a sample of 100 respondents was obtained. Multiple linear regression analysis method, t-test, F-test and determination test. Based on the research results, it was found that: a) there is a positive and significant influence of sales promotion on product sales, b) there is a positive and significant influence of product quality on product sales, c) there is no significant influence of price on product sales, d) there is a positive and significant influence of competitiveness on product sales, e) there is an influence of sales promotion, product quality, price and competitiveness on product sales
Pengaruh Gaya Kepemimpinan, Komunikasi, Disiplin Kerja dan Budaya Organisasi Terhadap Pada Kepuasan Kerja Ramadhi, Ramadhi; Desi Rosalina; Eko Fikriando; Kiki Sarianti
Risalah Iqtishadiyah Vol 1 No 1 (2022): July - December 2022
Publisher : Risalah Iqtisadiyah: Journal of Sharia Economics, Sharia Economics Study Program, STEI Ar Risalah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59107/ri.v1i1.12

Abstract

The purpose of this study was to determine the extent to which leadership style, communication, work discipline, and culture influence PT job satisfaction. Bina Thani Nusantara West Passaman. This study consists of her four independent variables:The only variables related to leadership style, communication, work discipline, organizational culture, and job satisfaction. Path analysis is used as an analysis method. The method of data collection in this study was through the use of questionnaires completed by the respondent, her PT staff. Bina Thani Nusantara West Passaman. Partial test (t-test) results: a) Leadership style has a large positive impact on job satisfaction b) Communication has a large positive impact on job satisfaction c) Job discipline has a large positive impact on job satisfaction d a) organizational culture has a positive impact on job satisfaction; e) management style, communication, work discipline, and organizational culture have a positive impact on job satisfaction
Pengaruh Kemampuan Kerja, Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Karyawan yang Berampak pada Kepuasan Kerja Ramadhi, Ramadhi; Desti, Yolanda; Andrefson, Edo; Sarianti, Kiki; Damayanti, Nora
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 2 (2024): Artikel Periode Juli 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i2.4190

Abstract

Abstrak: Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kemampuan kerja, lingkungan kerja dan disiplin kerja terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel intervening pada PT. Andalan Mitra Prestasi Padang. Penelitian ini menggunakan pendekatan kuantitatif. Sampel penelitian ini menggunakan metode sensus sampling dengan jumlah sampel sebanyak 37 orang responden. Hasil penelitian yang didapatkan berdasarkan Uji Parsial (Uji t) diperoleh: terdapat pengaruh signifikan kemampuan kerja terhadap kepuasan kerja, terdapat pengaruh signifikan lingkungan kerja terhadap kepuasan kerja, terdapat pengaruh signifikan disiplin kerja terhadap kepuasan kerja, terdapat pengaruh signifikan kemampuan kerja terhadap kinerja karyawan, terdapat pengaruh signifikan lingkungan kerja terhadap kinerja karyawan, tidak terdapat pengaruh signifikan penempatan terhadap semangat kerja, kepuasan kerja tidak dapat memediasi pengaruh kemampuan kerja terhadap kinerja karyawan, kepuasan kerja dapat memediasi pengaruh lingkungan kerja terhadap kinerja karyawan, kepuasan kerja tidak dapat memediasi pengaruh disiplin kerja terhadap kinerja karyawan Kata kunci: Kemampuan, Lingkungan, Disiplin, Kinerja, Kepuasan
Co-Authors Andrefson, Edo Damayanti, Nora Desi Rosalina Desti, Yolanda Eko Fikriando Fikriando, Eko Kiki Sarianti Relifra, Relifra Sarianti, Kiki