Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Miftah Risalah Iqtisadiyah
Ramadhi, Ramadhi
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Miftah

 1 
Pengaruh Promosi Penjualan, Kualitas Produk, Harga dan Daya Saing Perusahaan Terhadap Penjualan Produk PT. Gudang Garam, Tbk pada Area Penjualan Kota Padang Fikriando, Eko; Ramadhi, Ramadhi; Relifra, Relifra
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 1 No. 2 (2023): October 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/miftah.v1i2.162

Abstract

This research aims to determine the extent of the analysis regarding the influence of sales promotions, product quality and price on company competitiveness and its impact on product sales (case study analysis at PT. Gudang Garam, Tbk). This research consists of four independent variables, namely sales promotion, product quality, price and competitiveness and one product sales variable as the dependent variable. Sampling in this research used purposive sampling in which a sample of 100 respondents was obtained. Multiple linear regression analysis method, t-test, F-test and determination test. Based on the research results, it was found that: a) there is a positive and significant influence of sales promotion on product sales, b) there is a positive and significant influence of product quality on product sales, c) there is no significant influence of price on product sales, d) there is a positive and significant influence of competitiveness on product sales, e) there is an influence of sales promotion, product quality, price and competitiveness on product sales
Co-Authors Andrefson, Edo Damayanti, Nora Desi Rosalina Desti, Yolanda Eko Fikriando Fikriando, Eko Kiki Sarianti Relifra, Relifra Sarianti, Kiki