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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Abdimas Mahakam Journal of Islamic Monetary Economics and Finance Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara DEDIKASI PKM Yayasan Cita Cendikiawan Al Khwarizmi Journal of Islamic Economic and Business Research JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Management Risiko dan Keuangan Jurnal Kewirausahaan dan Inovasi
Nurmasari, Nuraini Desty
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Market Segmentation Analysis Based on Demographic and Psychographic Factors of Potential Customers in The Sucean Bag Business Amanda, Fistarika Della; Nurmasari, Nuraini Desty
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.16

Abstract

In the era of globalization and increasingly fierce business competition, a deep understanding of market segmentation is a key element in designing effective marketing strategies. This study delves into how demographic and psychographic factors of potential customers can be leveraged to enhance the competitive edge of the SUCEAN bag business. Utilizing quantitative methods and cluster analysis, this research aims to identify customer characteristics that can serve as a basis for grouping homogeneous market segments. This is expected to aid SUCEAN in formulating more targeted and effective marketing strategies, thereby increasing sales and overall business growth. The research findings reveal significant differences in consumer preferences and behaviors based on demographic variables such as age, gender, education, and income. Meanwhile, psychographic factors like lifestyle, personal values, and personality also play a crucial role in purchasing decisions. By understanding the combination of these factors, SUCEAN can develop more efficient and effective marketing strategies. These strategies include selecting appropriate promotional media, offering products that meet the needs and desires of specific market segments, and developing marketing campaigns that resonate with customer values.
The Power of Global Economic Forces on Islamic Stock Returns in Indonesia: Storm or Opportunity? Nurmasari, Nuraini Desty; Ansari, Rizal
Journal of Islamic Economic and Business Research Vol. 5 No. 2: December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jiebr.v5i2.364

Abstract

This study examines the effect of U.S. monetary policy, risk aversion, and foreign capital flows on stock returns in the Indonesian Islamic Stock Market for the period 2017-2021using the Autoregressive Distributed Lags (ARDL) approach. The results of this study indicate that the U.S. monetary variable is positive in the short term and negative in the long term. Expansionary U.S. monetary policy positively affects the increase in stock returns, but in the extended run, stock returns fall along with contractionary U.S. monetary policy shocks. Risk aversion in the short term is insignificant but positively significant in the long term. Meanwhile, short- and long-term foreign capital flows positively affect stock returns. Foreign investors will first analyze the risk before investing in the ISSI index. Global risk aversion is the main factor driving the increase in foreign capital inflows into the ISSI index. This research is expected to provide recommendations for investors and policymakers. Investors must closely observe essential macroeconomic indicators since these exert substantial long-term influence on ISSI performance, whereas short-term implications may be less relevant. For policymakers, ensuring macroeconomic stability primarily through regulating currency rates and money supply is crucial for cultivating a stable investment climate and promoting the expansion of the Islamic financial industry.
Co-Authors -, warsiman A Muhamad Jazuli, A Muhamad Adelia Shabrina Prameka Al-Farisi, Mohammad Amiruddin Amanda, Fistarika Della Ansari, Rizal Hadikusumah, Rizkitaami Azqi Jazuli, Muhamad Joni Prayogi Kinasih, Dwi Dewisri Kusuma Ratnawati Muthmainna Nareswari, Ninditya Nurad, Rezita Octhaviani, Ariska Pandito, Muhammad Tora Bhanu Prayogi, Joni Putranti, Latifah Putu Adi Putra Arimbawa Rifan, Mohamad Sa'Diyah, Fatimatus Setiawan, Naufal Kusuma Shabrina, Addira Najwa Silalahi, Jonathan Martin Sumiati Sumiati Wati, Cicik Retno Wijaya, Ramadhana Aufa Zubaidah Nikiulu, Adinda Fauzah