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The Influence of Product Quality, Brand Image and Promotion on Financing Decision with Customer Interest as Mediating Variable Rusmiyati Rusmiyati; Sri Hartono
Journal of Consumer Sciences Vol. 7 No. 1 (2022): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.7.1.20-33

Abstract

The competition of consumer finance companies is increasing. This condition is beneficial for consumers due to many choices from finance companies. This study was structured to analyze the effect of brand image, product quality, and promotion on financing decisions mediated by customer interest. The population was customers of company XXY of 2.810 people in Jabodetabek, with a total sample of 130 respondents selected using simple random sampling. Data analysis applied Partial Least Square (Smart-PLS) version 3.0. The results proved that brand image, product quality, and promotion had a positive and significant impact on customer interest and financing decisions. In addition, it is concluded that customer interest can mediate the influence of brand image, product quality, and promotion on customer financing decisions. Therefore, it is recommended that the company prepare customer education steps regarding the benefits or benefits obtained if they decide to use the company as a means of financing.
The Antecedents of Intention to Use Telemedicine Fitri Kinasih Husnul Khotimah; Idqan Fahmi; Sri Hartono
Journal of Consumer Sciences Vol. 7 No. 2 (2022): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.7.2.97-115

Abstract

The Covid-19 pandemic has accelerated the adoption of technology in various sectors, one of which is the healthcare industry. Telemedicine users increased during the Covid-19 pandemic, but only 10% of Indonesia's population. This study aims to analyze the factors influencing the intention to use telemedicine. This research uses a descriptive quantitative method. The sampling technique used non-probability sampling with a voluntary sampling technique. Data analysis applied Structural Equation Modeling using LISREL version 8.8. Data were obtained from 225 respondents in Greater Jakarta and Greater Bandung from January to March 2022, but only 192 were included in the analysis. The results showed that the intention to use telemedicine was directly influenced by attitude (A) and indirectly influenced by interrelated variables such as trust (T), perceived ease of use (PEU), perceived usefulness (PU), information quality (IQ), service quality (SrQ), and system quality (SQ). Implications that telemedicine service providers can apply to increase the use of telemedicine are to create the best experience, user friendly, provide complete information, and increase the reliability of information systems.
A Customized Production Performance Model Based on Preparation, Discipline, Compactness, and Cleanliness in a Bentonite Plant Agustinus Hariadi Djoko Purwanto; Mohammad Fazli Sabri; Sri Hartono
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i2.329

Abstract

Background: A bentonite plant producing high-performance bleaching earth faces challenges in competition due to its decreasing level of production effectiveness and efficiency including increasing reports of non-conforming products, defected products and reduced production volume. Realizing the factory have applying 5S to prevent and handle such problems, a customized model extracted from the 5S is proposed. Objective: This research examines the proposed operation management model for which the production is capable to conform with planned quality and quantity as well as preventing rejects. Methods: The model is structured from Preparation simultaneously affects Discipline, Compactness and Cleanliness. Subsequently, the three-process management improves implementation consistency from which production effectiveness is attained. This is a quantitative study in which data collected from 140 respondents and analyzed using PLS software. Results: The results reveals that Preparation affects Discipline, Compactness, and Cleanliness at values of 0.685, 0.695, and 0.621 respectively. Discipline increases Implementation consistently at a value of 0.329, Compactness at 0.267 and Cleanliness at 0.233. Finally, the implementation consistency increases production performance at 0.717. In summary, the customized model is fit to be implemented for recovering the plant’s production performance. Conclusion: The proposed customized model derived from the 5S framework is validated and demonstrates strong applicability for recovering production performance in a bentonite plant. Theoretically, this study contributes a structured cause-effect model linking preparation, discipline, compactness, and cleanliness to implementation consistency and production effectiveness. Practically, plant managers are provided a field-tested, quantitatively validated framework for systematic improvement of production operations.