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All Journal Jurnal Mantik International Journal of Business, Law, and Education Jurnal Akuntansi, Manajemen dan Bisnis Digital Abdimas Indonesian Journal Jurnal Pengabdian dan Pemberdayaan Masyarakat (ABDI DAYA KU)
Hamdani, Fajri
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : Jurnal Mantik

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Business transformation of msmes in the digital era: a qualitative study on cross-functional artificial intelligence integration Relifra, Relifra; Hamdani, Fajri; Bharti, Rakshak; Nurhayati, Dwi
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6927

Abstract

This study examines how artificial intelligence (AI) is integrated into managerial routines and business processes of micro, small, and medium-sized enterprises (MSMEs) in the context of digital transformation. Using a qualitative approach, data were collected through semi-structured interviews with ten MSME owners and managers and analyzed using thematic analysis. The findings reveal that AI adoption is driven primarily by pragmatic considerations, particularly tangible business benefits, ease of use, and facilitating conditions, while social influence plays a limited role. More importantly, once AI becomes part of routine practice, its impact extends across marketing, human resources, finance, and operations. The study demonstrates that AI contributes to business transformation by enabling cross-functional integration and more coherent managerial decision-making. These results highlight that the value of AI in MSMEs emerges from its routinized and integrated use rather than from adoption alone
Co-Authors Alifah Kusumaningrum Bayu Suhendry Bharti, Rakshak Darma Rika Swaramarinda, Darma Rika Dewi Susita Dwi Nurhayati, Dwi Fadlullah, Fauzan Fathiyyah, Sabil Alvin Isa, Badrul Juwita, Tia Permata Panjaitan, David Pebianti, Vina Putra, Andrew Krishna Relifra, Relifra Shandy Aditya, Shandy Taqy, Farras Wahono, Puji