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Penerapan Business Model Canvas dalam Mewujudkan Keberlanjutan Usaha Jual Beli Hasil Bumi Khoerunisa, Siva; Nurhasan, Rohimat; Rismanto, Hilman
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.9981

This study aims to analyze the application of business models using the nine elements of the Business Model Canvas (BMC) combined with SWOT analysis. This study uses a descriptive qualitative method conducted through interviews and observations of business owners. The results of the study show that the business has strengths in its strategic location, product quality, excellent service, customer trust, good relationships with suppliers and customers, and commitment to providing guarantees, but weaknesses in internal management that is not yet efficient and well structured. The analysis indicates a strong internal and external position, placing the business in an aggressive (SO) strategy that prioritizes the utilization of internal strengths to seize external opportunities. Strategic recommendations include improving service quality and strengthening relationships to expand the market, maximizing quality and providing warranties for damaged goods to open new partnerships, and maintaining relationships with suppliers to ensure a steady supply of goods. These findings confirm that Business Model Canvas (BMC) and SWOT analysis are effective in formulating strategies to support business sustainability.

Pengaruh Green Marketing terhadap Keputusan Pembelian (pada Konsumen Air Mineral Ades di Garut) Rahmawati, Rima; Nurhasan, Rohimat; Rismanto, Hilman
Journal of Knowledge Management Vol 15 No 1 (2021): Journal Of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v15i1.1659

Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Green Marketing Terhadap Keputusan Pembelian (Pada Air Mineral Ades di Garut). Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan metode kausal asosiatif, dimana metode deskriptif digunakan untuk menjelaskan bagaimana kondisi Green Marketing dan Keputusan Pembelian, sedangkan metode kausal asosiatif untuk menjelaskan sebab akibat dari kedua variabel tersebut. Adapun jumlah populasi dalam penelitian ini 119 responden dengan teknik pengambilan sampel dalam penelitian ini menggunakan teknik aksidental. Sedangkan alat analisis yang digunakan adalah Structural Equation Modeling dengan Partial Least Square (SEM-PLS).Â Berdasarkan hasil penelitian maka secara keseluruhan tanggapan responden mengenai Green Marketing dan Keputusan Pembelian dapat dikatakan baik, hal ini menunjukkan bahwa pemberian informasi yang disampaikan serta Green Marketing yang diberikan mampu meningkatkan Keputusan Pembelian terhadap produk Air Mineral Ades di Garut. Sedangkan berdasarkan pengujian hipotesis yang dilakukan, dapat disimpulkan bahwa Green marketing berpengaruh terhadap Keputusan Pembelian Air Mineral Ades di Garut

E-Service Quality dan Brand Image terhadap Repurchase Intention Studi Kasus pada Penggunaan Aplikasi Reddoorz Yusup, Mochamad Rifaldi; Hermina, Tinneke; Rismanto, Hilman
Journal of Knowledge Management Vol 15 No 1 (2021): Journal Of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v15i1.2212

Penelitian ini membahas tentang e-service quality dan brand image, yang diduga mempengaruhi repurchase intention pada aplikasi RedDoorz. Dalam penelitian ini variabel e-service quality diukur melalui dimensi access, eashentice, assurance/trust, price knowledge, efficiency, flexibility dan customization/personalization, Sedangkan variabel brand image diukur melalui dimensi strength of brand associations, favorability of brand associations, dan uniqueness of brand associations, Sedangkan variabel repurchase intention diukur melalui dimensi transaksional, referensial, preferensial dan eksploratif. Penelitian ini menggunakan metode deskriptif. Teknik analisis yang menggunakan dalam penelitian ini adalah analisis regresi berganda. Hasil dari penelitian ini menunjukan bahwa variabel e-service quality dan brand image secara simultan dan parsial berpengaruh signifikan terhadap repurchase intention. Kesimpulan dari penelitian ini bahwa terdapat pengaruh e-service quality terhadap repurchase intention dan brand image terhadap repurchase intention.

Analisis Viral Marketing dan Costumer Value terhadap Keputusan Pembelian Tekun.id Gumilar, Rizky Ajie; Ramdhani, Abdullah; Rismanto, Hilman
Journal of Knowledge Management Vol 15 No 2 (2021): Journal Of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v15i2.3131

Penelitian ini membahas mengenai viral marketing & customer value, yang diduga mensugesti keputusan pembelian dalam Tekun.id. Penelitian ini, mengenai variabel viral marketing diukur dengan dimensi messenger, message, & environment. Mengenai variabel customer value diukur dengan dimensi emotional value, social value, quality/performance value, & price/value of money. Sedangkan mengenai variabel keputusan pembelian diukur melalui dimensi pilihan produk, pilihan merek, pilihan lokasi penyalur, saat pembelian, jumlah pembelian, metode pembayaran. Penelitian ini memakai metode deskriptif & verifikatif. Teknik analisis yg dipakai pada penelitian ini merupakan analisis regresi berganda. Hasil berdasarkan penelitian ini menandakan bahwa variabel viral marketing & customer value secara parsial berpengaruh signifikan terhadap keputusan pembelian. Kesimpulan dari penelitian ini bahwa masih terdapat imbas viral marketing terhadap keputusan pembelian & masih ada imbas customer value terhadap keputusan pembelian.

Exploring the Mandalagiri Coffee Supply Chain Using the Business Model Canvas (BMC) to Achieve Sustainability in the Coffee Industry Hamdani, Nizar Alam; Rismanto, Hilman; Basit, Acep Abdul
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1928

This study explores the Mandalagiri coffee supply chain using the Business Model Canvas (BMC) approach to support sustainability in the coffee industry. The research is motivated by increasing competition in both domestic and international markets, as well as the need for small and medium coffee industries to strengthen competitiveness through innovative, efficient, and sustainable business strategies. The novelty of this study lies in mapping coffee management from upstream to downstream while expanding market access through professional collaboration with local and international buyers. A mixed-methods approach was used, combining in-depth interviews, field observations, Focus Group Discussions (FGDs), and questionnaires administered to 40 respondents, including farmers, business actors, village governments, and related stakeholders. Qualitative analysis applied the Resource-Based View (RBV) framework, emphasizing VRIO (valuable, rare, inimitable, and organizational) resources, while quantitative analysis employed Structural Equation Modeling–Partial Least Squares (SEM-PLS) 4.0. The findings reveal a strong relationship between RBV and sustainability with a coefficient of 0.794, supported by a t-statistic of 16.921, indicating a significant positive effect. This demonstrates that stronger RBV characteristics enhance sustainability outcomes. Within the BMC, key partners, key resources, and value propositions play a crucial role in improving competitive advantage through strengthened human resources, product innovation, and reputation. Overall, the study confirms that coffee industry sustainability depends not only on external strategic efforts but also on effective internal resource management. The results are expected to serve as a reference for developing competitive coffee business models oriented toward economic, social, and environmental sustainability.

Exploring the Mandalagiri Coffee Supply Chain Using the Business Model Canvas (BMC) to Achieve Sustainability in the Coffee Industry Hamdani, Nizar Alam; Rismanto, Hilman; Basit, Acep Abdul
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1928

This study explores the Mandalagiri coffee supply chain using the Business Model Canvas (BMC) approach to support sustainability in the coffee industry. The research is motivated by increasing competition in both domestic and international markets, as well as the need for small and medium coffee industries to strengthen competitiveness through innovative, efficient, and sustainable business strategies. The novelty of this study lies in mapping coffee management from upstream to downstream while expanding market access through professional collaboration with local and international buyers. A mixed-methods approach was used, combining in-depth interviews, field observations, Focus Group Discussions (FGDs), and questionnaires administered to 40 respondents, including farmers, business actors, village governments, and related stakeholders. Qualitative analysis applied the Resource-Based View (RBV) framework, emphasizing VRIO (valuable, rare, inimitable, and organizational) resources, while quantitative analysis employed Structural Equation Modeling–Partial Least Squares (SEM-PLS) 4.0. The findings reveal a strong relationship between RBV and sustainability with a coefficient of 0.794, supported by a t-statistic of 16.921, indicating a significant positive effect. This demonstrates that stronger RBV characteristics enhance sustainability outcomes. Within the BMC, key partners, key resources, and value propositions play a crucial role in improving competitive advantage through strengthened human resources, product innovation, and reputation. Overall, the study confirms that coffee industry sustainability depends not only on external strategic efforts but also on effective internal resource management. The results are expected to serve as a reference for developing competitive coffee business models oriented toward economic, social, and environmental sustainability.

Penerapan Business Model Canvas dalam Mewujudkan Keberlanjutan Usaha Jual Beli Hasil Bumi Khoerunisa, Siva; Nurhasan, Rohimat; Rismanto, Hilman
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.9981

This study aims to analyze the application of business models using the nine elements of the Business Model Canvas (BMC) combined with SWOT analysis. This study uses a descriptive qualitative method conducted through interviews and observations of business owners. The results of the study show that the business has strengths in its strategic location, product quality, excellent service, customer trust, good relationships with suppliers and customers, and commitment to providing guarantees, but weaknesses in internal management that is not yet efficient and well structured. The analysis indicates a strong internal and external position, placing the business in an aggressive (SO) strategy that prioritizes the utilization of internal strengths to seize external opportunities. Strategic recommendations include improving service quality and strengthening relationships to expand the market, maximizing quality and providing warranties for damaged goods to open new partnerships, and maintaining relationships with suppliers to ensure a steady supply of goods. These findings confirm that Business Model Canvas (BMC) and SWOT analysis are effective in formulating strategies to support business sustainability.

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