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All Journal Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) International Journal of Advanced Multidisciplinary Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory
Sulaiman, Anwar
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Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Determinants of Competitive Advantage and its Implications for MSME Business Performance Sulaiman, Anwar
Journal of Industrial Engineering & Management Research Vol. 5 No. 5 (2024): October 2024
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v5i5.554

Abstract

The purpose of this study was to analyze the effect of e-CRM, and customer involvement capability onbusiness performance with competitive advantage as an intervening variable. The method used isquantitative method, with a total of 200 respondents. Data analysis using SEM Lisrel 8.80 Based onthe research results, the following research findings were obtained e-CRM has a positive andsignificant effect on competitive advantage, customer involvement capability has a positive andsignificant effect on competitive advantage, e-CRM has a positive and significant effect on businessperformance, customer involvement capability has a positive and significant effect on businessperformance competitive advantage has a positive and significant effect on business performance. eCRM, customer involvement capability and competitive advantage simultaneously have a positive andsignificant effect on the business performance of MSMEs in Bogor Regency
The Model of Decision Making For Shopping At Factory Outlets Ahidin, Udin; Lenggogeni, Lenggogeni; Sulaiman, Anwar; Tondo, Anthon; Wardana, Wikrama; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i1.188

Abstract

Initially, Factory Outlet (FO) referred to stores selling high-quality export ready-to-wear at affordable prices. However, the concept has grown to include a variety of household needs. To excel in this service-oriented industry, emphasis on customer satisfaction is paramount. The surge in world oil prices has had a ripple effect on the cost of essential commodities, resulting in a drain on the purchasing power of many people. However, a gradual shift occurred as Factory Outlets regained popularity due to their reputation for selling quality export goods at lower prices. Indonesia's consumerist tendencies are further fueling demand for these outlets, fueled by attractive discounts and tempting offers. The authors' curiosity was piqued by the lack of similar research on the subject. This research, in particular, explores the influence of individual external and internal factors on the shopping choices of Factory Outlet consumers. In the assessment of Simple Linear Regression 1 X1 to Y, the coefficient of determination is calculated as 0.188 or 18.8%. These results indicate that external factors hold an influence of 18.8% on decision making, while 81.2% (100% - 18.8%) can be attributed to other factors. The results of Simple Linear Regression 2, especially X2 to Y, obtained a coefficient of determination of 0.079 or equivalent to 7.9%. This shows that decision making is strongly influenced by internal factors, while other factors provide an explanation of 92.1% (100% - 7.9%). Multiple Linear Regression Analysis reveals that when X1 and X2 are calculated with Y, the influence of external variables on the decision making variable is determined to be 48.7%. The influence of internal variables on decision-making variables was found to be 7.3%. The combined influence of external and internal variables on decision-making variables is measured at 19.1%. Other variables outside the path analysis model have an effect of 80.9%.
Pengaruh Eco-Friendly Packaging Terhadap Loyalitas Konsumen Pada Green Coffee Shop di Kota Bogor Chaerudin, Mochamad Chaidar; Sulaiman, Anwar; Pramesti, Anindya Indah Ajeng; Gustiono, Azis Khairil; Ilvanny, Balqis Khalisafathinah; Firmansyah, Muhamad Faturhman; Apriliyanti, Putri Melati; Fathoningtyas, Tabitha Rahma
Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Vol. 4 No. 1 (2026)
Publisher : Sharia Journal and Education Center Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ijijel.v4i1.1673

Abstract

Growing environmental awareness has encouraged food and beverage businesses to implement sustainable business practices, including the adoption of eco-friendly packaging. This study aims to examine the effect of eco-friendly packaging on consumer loyalty at Green Coffee Shop Kopi Nako Daur Baur in Bogor City. A quantitative approach with a survey method was employed. Data were collected from 48 consumers selected through purposive sampling using structured questionnaires. The data were analyzed using validity tests, reliability tests, and simple linear regression analysis with statistical software. The findings reveal that eco-friendly packaging has a positive and significant impact on consumer loyalty. This indicates that environmentally friendly packaging can enhance consumers’ intentions to repurchase, recommend products, and maintain long-term commitment to the brand. The study concludes that eco-friendly packaging serves not only as an environmental initiative but also as an effective sustainable marketing strategy for strengthening consumer loyalty. These results provide practical implications for coffee shop businesses to integrate sustainability principles into product innovation and branding strategies.
The Role of Buzz and Viral Marketing on SMEs Online Shop Marketing Performance: CB-SEM AMOS Analysis Purwanto, Agus; Sulaiman, Anwar; Fahmi, Khaerul
International Journal of Social and Management Studies Vol. 4 No. 3 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i3.292

Abstract

The purpose of this research is to analyze the relationship between buzz marketing and SMEs marketing, the relationship between viral marketing and SMEs marketing performance and the relationship between buzz marketing and viral marketing. This research method is quantitative. The data collection technique in this study used an online questionnaire technique which was designed using a Likert scale of 1 to 7 and distributed to 650 SMEs consumers who were selected by simple random sampling method. This data processing tool uses Structural Equation Modeling (SEM) using the AMOS (Analysis of Moment Structure) program version 26. Prior to data analysis, validity and reliability tests of the questionnaire used are first performed. To measure its validity, the score of each question item was used which was correlated with the total item score in one variable. After testing the validity and reliability, then performed data analysis. Data analysis and interpretation are carried out to answer the problems that have been formulated and answer the hypotheses. In this study, data analysis used Structural Equation Modeling (SEM) with AMOS software. The results of this study are that buzz marketing has a positive and significant effect on SMEs marketing performance. Viral marketing has a positive and significant effect on SMEs marketing performance. Buzz marketing has a positive and significant effect on Viral marketing
Pengaruh Eco-Labeling Terhadap Persepsi Kualitas Konsumen Dalam Mendukung Konsumsi Berkelanjutan (SDG 12) Pada Produk The Body Shop Di Kota Bogor Zahra , Rizka Aulia; Sulaiman, Anwar; Suwandi , Siti Isella Oktavina; Cahya , Danar; Maulana, Zidan; Mutaqin, Eza Akmal; Ardiansyah, Riko
Journal of Industrial Engineering & Management Research Vol. 7 No. 1 (2026): February 2026
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v7i1.680

Abstract

The increasing awareness of environmental issues among consumers highlights the importance of providing product information that represents sustainability values, one of which is through eco-labeling. This quantitative study aims to examine the significance of the effect of eco-labeling on consumers’ perceived quality in supporting sustainable consumption (SDG 12) of The Body Shop products in Bogor City. This study is grounded in the concept of sustainable marketing, which views eco-labels as informational signals that mediate consumers’ evaluations of product quality. The research employed a quantitative approach by collecting primary data through questionnaires distributed to consumers of The Body Shop in Bogor City. The research instrument was developed based on indicators of eco-labeling and perceived quality and was tested for validity and reliability. The collected data were analyzed using simple linear regression, along with the coefficient of determination and hypothesis testing. The results indicate that eco-labeling has a positive and significant effect on consumers’ perceived quality. These findings confirm that eco-labeling functions as an effective communication tool in conveying product sustainability values, thereby strengthening perceived quality and encouraging more responsible consumption patterns in line with the objectives of SDG 12.
Co-Authors AGUS PURWANTO Ahidin, Udin Apriliyanti, Putri Melati Ardiansyah, Riko Cahya , Danar Chaerudin, Mochamad Chaidar Fathoningtyas, Tabitha Rahma Firmansyah, Muhamad Faturhman Gustiono, Azis Khairil Ilvanny, Balqis Khalisafathinah Khaerul Fahmi Lenggogeni, Lenggogeni Maulana, Zidan Mutaqin, Eza Akmal Nandan Limakrisna Pramesti, Anindya Indah Ajeng Rufial, Rufial Ruwaida, Ruwaida Suwandi , Siti Isella Oktavina Tondo, Anthon Wardana, Wikrama Zahra , Rizka Aulia