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All Journal Waca Cipta Ruang: Jurnal Ilmiah Desain Interior Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI International Journal of Engineering, Science and Information Technology Journal of Management and Digital Business Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat
Mahadipta, Ngurah Gede Dwi
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Journal : Journal of Management and Digital Business

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Strategi peningkatan kapasitas usaha pada pelaku ekonomi melalui digital marketing Mahadipta, Ngurah Gede Dwi; Pratama, Gede Yudha Anugerah; Prasiani, Ni Komang
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1213

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the country's key drivers in promoting economic growth. Digital technology development and changes in consumer behaviour require MSME entrepreneurs to enhance their business capacity, particularly in mastering digital marketing. The main objective of this research is to develop strategies for enhancing business capacity among economic players through digital marketing, specifically for MSMEs in the Province of Bali. The method used in this study is descriptive qualitative with a literature review approach. The results indicate that MSME actors in the Province of Bali need to implement strategic steps to face business competition, including gaining more accessible access to capital and financial literacy with the support of relevant stakeholders, producing potential products, determining product branding and pricing, fostering continuous innovation, and enhancing digital marketing skills through content creation, building engagement to foster loyalty, and applying human-centric principles.
Co-Authors Ambarawati, Ida Ayu Oka Bohm, Fabian Cahyono, Irfan Lovas, Tibor MANDALA, I Gusti Ngurah Agung Kepakisan Morgana, Zulfa Azka Ni Made Emmi Nutrisia Dewi, Ni Made Ni Putu Emilika Budi Lestari PARAMITA, Ni Kadek Ayu Pradnya Pranajaya, I Kadek Prasiani, Ni Komang Pratama, Gede Yudha Anugerah Pratama, Putu Yogi Agustia Putu Yudha Asteria Putri Rahayu, Ni Nyoman Sri Sudrajat, Kadek Utami, Ni Kadek Yuni WIBAWA, Ida Bagus Surya Wicaksana, GDA WICAKSANA, Gede Dharma Arya Wijaya, Made Eka WIRATAMA, Dhanendra