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All Journal PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Paradigma Akuntansi Journal of Sustainable Community Service International Journal of Application on Economics and Business International Journal of Social Science and Community Service
Rasyid, Ardiansyah
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Journal : PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat

 1 
PELATIHAN QUALITY COST PADA UMKM UNTUK MENGHADAPI PERSAINGAN PRODUK Rasyid, Ardiansyah; Jayanti, Yunia Arinda; Bravo, Christiandinata Tjandra
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 2 (2023): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i2.716

Abstract

The purpose of the activity is to help business owners have a stock of knowledge about quality costs, so that business owners can increase product excellence compared to other competitors in the market. The partner chosen in the PKM activity is a homemade handicraft business with the Damar Handy Craft brand, various kinds of raw materials are combined and processed into handicraft products such as decorative lamps, decorations and so on. Damar Handy MSMEs are domiciled in the city of Serang, Banten Province. Based on initial observations to partners communicated directly with business owners, the main problem of partners lies in the absence of understanding of the classification of quality costs and their application. This is due to the partners' lack of knowledge about quality costs so that the handicraft products that are successfully made do not have adequate quality with an efficient level of cost expenditure. The method offered in the activity is training/socialization on quality costs and the classification and utilization of quality costs in online handicraft processing. The results of the activity show that the implementation of the training went smoothly, there was a discussion between the partners and the PKM team. It is hoped that knowledge about quality costs can be able to overcome partner problems, so that partners can increase product excellence compared to competitors.
PELATIHAN CARA MENGUKUR KINERJA TENAGA PENJUALAN Rasyid, Ardiansyah; Puswita Anhar, Dela Asokawati; Puspita, Elizabeth Christinio
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i1.973

Abstract

The strategic role of salespeople in achieving success in selling company products cannot be underestimated. Improving the performance of salespeople is crucial, with the hope that it can make a significant contribution to increasing sales volume and achieving predetermined goals. The focus of this community service activity is to provide assistance to business owners so that they have a deep understanding of sales force performance measurement methods, enabling business owners to optimize their sales. The partner selected for this community service project is a honey business with the brand "Madu Pakcik" located in Jambi. Initial observations of the partner showed a major problem related to sales force performance measurement in the context of partner sales. Therefore, this PKM activity is implemented through an online training method using the Zoom Meeting platform. This training aims to provide partners with a comprehensive understanding of the key aspects of measuring sales force performance. Hopefully, with the knowledge gained through this activity, partners can significantly improve the quality and number of their sales. In addition to providing training, this activity also produces outputs in the form of scientific publications submitted to relevant journals as well as Intellectual Property Rights (IPR). Thus, this project not only has an impact on improving partner performance in practical terms, but also contributes to scientific knowledge and innovation in the field of sales force performance measurement.
PELATIHAN PEMAHAMAN MENGENAI INFORMASI PEMASARAN PADA BISNIS KONVEKSI Rasyid, Ardiansyah; Glacio, Rich; Meiwinka, Meiwinka; Fernando, Luis
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1393

Abstract

A marketing information system is one that collects, manages, analyzes, and disseminates information related to marketing activities. This system includes various types of information, such as market data, consumer behavior, product or service performance, marketing campaign effectiveness, and competitor information. The aim of this outreach activity is to assist partners in enhancing their knowledge of marketing information to boost their competitive advantage. The partner organization operates in the garment industry and is located in Jakarta. The activity is conducted through training sessions focused on marketing information. This strategy also aids partners in improving customer understanding, market analysis, decision-making, and operational optimization. The training is conducted online via Zoom. The expected outcome of this activity is to resolve issues faced by the partner business and help them improve their business sustainability in marketing their products. The results of the activity will be published in journals and intellectual property rights (HKI).
Co-Authors Ahmad, Ardian Alvina, Cicelya Amberta, Niken Anastasia, Levika Anastasya, Meilani Arta, Wellson Ashianti, Agnes Aurellia, Claudya Biliputra, Kevin Bravo, Christiandinata Tjandra Chandra, Fredicko Decastro Clarissa, Clarissa Dharmawan , Jones Guna Dragon, Jevon Andina Fernando, Luis Glacio, Rich Handoko, Karina Jayanti, Yunia Arinda Lukito, Venky Mahanani, Zenita Dian Marcella, Sherlyn Mardjo , Johanna Aurielle Mardjo, Johanna Aurielle Meiwinka, Meiwinka Natalie, Michelle Puspita, Elizabeth Christinio Puswita Anhar, Dela Asokawati Rini Tri Hastuti Setiawan , Levina Setiawan, Levina Wangsadjaja , Erwin Wijaya, Cristian Yonatan, Aurelius Matthew