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Kepuasan Merek Terhadap Loyalitas Merek Melalui Keterikatan Emosional Merek Dan Cinta Merek Sebagai Variabel Mediasi Siratan, Elkuny Dovir; Yulita, Henilia; Clarissa, Clarissa; Michelle, Michelle
Jurnal E-Bis Vol 8 No 1 (2024): Vol. 8 No.1 2024
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v8i1.1639

Kepuasan pelanggan akan secara langsung membangun hubungan atau ikatan yang baik antara seorang pelanggan dengan sebuah merek. Saat konsumen sudah memiliki keterikatan dan perasaan cinta terhadap sebuah merek, mereka akan cenderung setia terhadap merek tersebut. Akan mudah bagi perusahaan untuk meningkatkan profitnya karena adanya konsumen yang setia. Keterikatan emosional pelanggan berpengaruh positif terhadap kecintaan pelanggan akan sebuah merek. Metode kuantitatif digunakan dengan alat analisis SEM – Smart PLS 4.0. Terdapat 188 wanita yang tinggal di Jakarta menjadi responden dalam penelitian ini. Berdasarkan hasil penelitian membuktikan bahwa kesetiaan konsumen pada merek Scarlett dipengaruhi secara positif dan signifikan oleh kecintaan konsumen atas merek tersebut. Sedangkan kecintaan konsumen atas merek tersebut dipengaruhi secara positif dan signifikan oleh kepuasan merek dan keterikatan kepada merek secara emosional. Terakhir, kepuasan atas merek berpengaruh secara positif dan signifikan terhadap keterikatan kepada merek secara emosional.

PENGARUH VERBAL ENCOURAGEMENT TERHADAP SELF-EFFICACY MAHASISWA DALAM MENGERJAKAN KUIS BAHASA ISYARAT INDONESIA DASAR (BISINDO) Purnama, Chandra Yudistira; Srisayekti, Wilis; Yanuvianti, Milda; Elsa, Katherine; Prastiwi, Anastasia A. P.; Clarissa, Clarissa; Loren, Listiarini W.; Metta, Deana
Jurnal Psikologi Vol 17, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/psi.2024.v17i1.10102

Self-efficacy is one of the essential things that students need to have, especially in academic performance. Self-efficacy has several sources, one of which is verbal persuasion in the form of verbal encouragement. Verbal encouragement can increase individual beliefs about their ability to complete tasks. This experimental study aims to determine the effect of verbal encouragement on self-efficacy. The design used is a between-participant post-test only and conducted online. The sample of this study was 80 students of the Faculty of Psychology, Padjadjaran University, Bandung. The sample was randomly divided into two groups: The experimental group with verbal encouragement and the control group without intervention. Measurement of self-efficacy using two measuring instruments, General Self-efficacy Scale, which measures self-efficacy in general, and New General Self-efficacy Scale to measure self-efficacy more specifically, namely according to the research context. Data analysis using SPSS 26 and the results obtained based on the independent t-test showed that there was a significant effect of providing verbal encouragement on the level of self-efficacy of participants at p-value=0.0015 and p-value=0.000. This shows that giving verbal encouragement can increase the self-efficacy of participants who take tests, especially the Basic Indonesian Sign Language Quiz (BISINDO).

COMBINATION OF DEXAMETHASONE IMPLANT AND ANTI-VEGF IN THE MANAGEMENT OF DIABETIC MACULAR EDEMA: A SYSTEMATIC REVIEW Paramita, Ursula Natasya Pradnya; Tania, Tania; Clarissa, Clarissa; Salsabila, Salma
Majalah Oftalmologi Indonesia Vol 49 No S1 (2023): Supplement Edition
Publisher : The Indonesian Ophthalmologists Association (IOA, Perhimpunan Dokter Spesialis Mata Indonesia (Perdami))

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35749/journal.v49iS1.101830

Background: Anti Vascular Endothelial Growth Factor (anti-VEGF) and dexamethasone implant (DEX) are suggested as the first and second-line therapy for Diabetic Macular Edema (DME). However, persistent DME were found after six months of routine anti-VEGF injection. Intravitreal steroids have the advantage to control the inflammatory component of DME. Combining intravitreal anti-VEGF and DEX may reduce macular edema more effectively and more quickly theoretically. Hence, we aim to review the efficacy of adding DEX to anti-VEGF in treating DME. Methods: Literatures were obtained using comprehensive searching on PubMed and Proquest using the keywords “Dexamethasone implant”, “anti-VEGF therapy”, and “Diabetic Macular Edema” including their synonyms between 2018 to 2023. Non-English studies, animal studies, review articles, case studies, and editorial letters were excluded. This result was presented following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) Guidelines. Results: A total of 3 studies with 265 eyes were included. All of the studies had Central Foveal Thickness (CFT) and Best Corrected Visual Acuity (BCVA) as the main outcomes. Improved CFT was seen in all of the studies (all p<0.05) with ∆CFT (200,40 μm in 6 months and 413 μm in 12 months). Most studies showed improved visual acuity after 8 months of injections which were shown by ∆BCVA (8,84 letters in 6 months and 21,6 letters in 12 months) and increased intraocular pressure as an adverse effect of steroids. Conclusion: Combination of DEX and anti-VEGF showed improvement in CFT and BCVA. Further studies are required due to the controversial intravitreal steroids’ ocular adverse effect.

UTILIZATION OF OIL PALM EMPTY FRUIT BUNCHES ENHANCED WITH MOLASSES FOR XYLITOL PRODUCTION Clarissa, Clarissa; Valerie, Levina; Hadi, Alvinsyah Ramdani Pradipta; Purnamadjaja, Andrew Medha; Valentino, Figo; Kembaren, Riahna
Jurnal Bioteknologi & Biosains Indonesia (JBBI) Vol. 11 No. 2 (2024)
Publisher : BRIN - Badan Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55981/jbbi.2024.7739

A minimal oil palm empty fruit bunch (OPEFB) usage encourages increased OPEFB utilization to prevent its loss of economic prospects. The xylose and arabinose constituents of OPEFB’s hemicellulose part can be utilized as raw materials for xylitol production. A high diabetes mellitus and periodontal disease prevalence in Indonesia makes xylitol a safe and helpful low-calorie sweetener alternative. This research explores the OPEFB molasses-supplemented media and compares Moniliella pollinis SP5 and other M. pollinis ethyl methanesulfonate (EMS) mutants in xylitol yields. It was found that M. pollinis SP5 accomplished 27% better performance in OPEFB+15%(v/v) molasses than in OPEFB from 0.48 g/g to 0.61 g/g. In addition, M4, M5, and M6 mutants from EMS mutagenesis generated more xylitol concentration in OPEFB + 15%(v/v) molasses compared to the SP5 strain. These findings provide in-sights into the potential of xylitol manufacture with OPEFB. For future research, it is recommended that xylitol production employing OPEFB be optimized.

Keberlanjutan sebagai Mediator: Pengaruh Orientasi Kewirausahaan terhadap Keunggulan Kompetitif pada UMKM Kuliner Clarissa, Clarissa; Utama, Louis
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 3 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i3.34624

Penelitian ini bertujuan untuk menguji pengaruh orientasi kewirausahaan terhadap keunggulan kompetitif melalui peran mediasi keberlanjutan terhadap UMKM kuliner di Jakarta Utara. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui survei terhadap 247 pelaku UMKM di bidang kuliner. Analisis data ini dilakukan menggunakan metode structural equation modeling (SEM). Hasil penelitian menunjukkan bahwa orientasi kewirausahaan berpengaruh positif terhadap keberlanjutan, keberlanjutan berpengaruh positif terhadap keunggulan kompetitif dan orientasi kewirausahaan berpengaruh positif terhadap keunggulan kompetitif. Selain itu, keberlanjutan terbukti memiliki peran mediasi terhadap orientasi kewirausahaan dan keunggulan kompetitif. Menunjukkan bahwa penerapan strategi keberlanjutan dapat memperkuat hubungan orientasi kewirausahaan terhadap keunggulan kompetitif. This study aims to examine the effect of entrepreneurial orientation on competitive advantage through the mediating role of sustainability on culinary MSMEs in North Jakarta. This research uses a quantitative approach with data collection through a survey of 247 MSME players in the culinary field. This data analysis was carried out using the structural equation modelling (SEM) method. The results showed that entrepreneurial orientation has a positive effect on sustainability, sustainability has a positive effect on competitive advantage and entrepreneurial orientation has a positive effect on competitive advantage. In addition, sustainability is proven to have a mediating role on entrepreneurial orientation and competitive advantage. Indicates that the implementation of sustainability strategies can strengthen the relationship of entrepreneurial orientation to competitive advantage.

Training on Social Media Marketing Strategies to Increase Competitiveness in SMEs Rasyid, Ardiansyah; Clarissa, Clarissa; Chandra, Fredicko Decastro; Dharmawan , Jones Guna
International Journal of Social Science and Community Service Vol. 2 No. 2 (2024): APRIL
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i2.34

Social Media Marketing is a marketing activity using social media sites such as Facebook, Twitter, Youtube, and so on. The activity partner is located in Jakarta. In its activities, it is known that partners have difficulties in the field of social media marketing. The activity aims to provide solutions to partners in improving their ability to compete and consistency in posting content. The activity method is carried out by conducting training on social media marketing, namely by presenting information and knowledge in determining social media marketing strategies. The advantages of this strategy are that the costs incurred are not too large, have broad access, besides that the operation is also quite easy. Training is conducted directly to the partner's place. With activities carried out by making PPT containing information that can be utilized to increase competitiveness using social media marketing has run smoothly. The output of activities in the form of publications to journals and IPR.

UTILIZATION OF OIL PALM EMPTY FRUIT BUNCHES ENHANCED WITH MOLASSES FOR XYLITOL PRODUCTION Clarissa, Clarissa; Valerie, Levina; Hadi, Alvinsyah Ramdani Pradipta; Purnamadjaja, Andrew Medha; Valentino, Figo; Kembaren, Riahna
Jurnal Bioteknologi & Biosains Indonesia (JBBI) Vol. 11 No. 2 (2024)
Publisher : BRIN - Badan Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55981/jbbi.2024.7739

A minimal oil palm empty fruit bunch (OPEFB) usage encourages increased OPEFB utilization to prevent its loss of economic prospects. The xylose and arabinose constituents of OPEFB’s hemicellulose part can be utilized as raw materials for xylitol production. A high diabetes mellitus and periodontal disease prevalence in Indonesia makes xylitol a safe and helpful low-calorie sweetener alternative. This research explores the OPEFB molasses-supplemented media and compares Moniliella pollinis SP5 and other M. pollinis ethyl methanesulfonate (EMS) mutants in xylitol yields. It was found that M. pollinis SP5 accomplished 27% better performance in OPEFB+15%(v/v) molasses than in OPEFB from 0.48 g/g to 0.61 g/g. In addition, M4, M5, and M6 mutants from EMS mutagenesis generated more xylitol concentration in OPEFB + 15%(v/v) molasses compared to the SP5 strain. These findings provide in-sights into the potential of xylitol manufacture with OPEFB. For future research, it is recommended that xylitol production employing OPEFB be optimized.

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