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Journal : Journal of Sustainable Community Service

PELATIHAN PENILAIAN KINERJA USAHA PADA UKM Rasyid, Ardiansyah; Lukito, Venky; Mahanani, Zenita Dian
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 2 (2023): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i2.470

Abstract

Pebisnis yang ingin berhasil setiap periode selalu membandingkan besarnya capaian kesuksesan atau kegagalan yang telah ada dalam kegiatan usaha nya. Melalui berbagai penilaian kinerja akan segera dapat diketahui tingkat capaian bagi seorang pengusaha. Tujuan kegiatan adalah melakukan penilaian kinerja pada UKM. Mitra yang menjadi tempat kegiatan adalah usaha produk kreatif kerajinan yang terdapat di kota Serang Banten. Dalam meningkatkan kinerja usaha, melalui pembekalan pengetahuan tentang cara menilai kinerja usaha yang selama ini telah dijalankan. Bedasarkan analisis masalah mitra , masih lemahnya pengetahuan akan penilaian kinerja sehingga belum mampu mencapai keunggulan bersaing. Metode yang ditawarkan pada kegiatan ini adalah mengimplementasikan instrument penilaian kinerja dalam bentuk sosialisasi dan pendampingan kepada pemilik usaha . Hasil kegiatan menunjukkan masalah yang muncul pada usaha mitra dapat teratasi, melalui penilaian kinerja usaha mitra dapat mengetahui apa yang harus diperbaiki dalam meningkatkan daya saing usaha dan menghadapi kondisi persaingan yang semakin kondusif
PENGELOLAAN PIUTANG DAGANG UNTUK MENJAGA KETERSEDIAAN KAS USAHA Rasyid, Ardiansyah; Puswita Anhar, Dela Asokawati; Puspita, Elizabeth Christinio
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i1.556

Abstract

The purpose of this community service activity is to help business owners have knowledge about the management of trade receivables, so that business owners can maintain the availability of cash for operational purposes. The partner chosen in the PKM activity is a packaged seasoning business under the Sasia brand. Sasia MSMEs are domiciled in Tangerang city, Banten Province. Based on initial observations to partners conducted by coming directly to meet with business owners, the main problem lies in the management of trade receivables, especially with the business to business (B2B) customer payment system which buys more goods in installments and not cash. The method offered in the activity is training/socialization on managing trade receivables offline. Through this activity, it is hoped that the accounts receivable problems that arise in the seasoning business will be resolved, and partners can maintain and manage their accounts receivable appropriately. Thus, it is hoped that in the future it will be useful in maintaining the availability of business cash needed by a business.
SALES FORCE PERFORMANCE EFFECTIVENESS TRAINING IN SMES Rasyid, Ardiansyah; Setiawan, Levina; Mardjo, Johanna Aurielle
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 3 (2024): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i3.658

Abstract

Achieving good sales performance will result from the performance of the sales force. Sales force performance is an evaluation of the sales force's contribution to achieving organizational goals. The purpose of the activity is to conduct a performance assessment of SMEs. Partners who become the place of activity are culinary creative product businesses in Jambi city. In improving business performance, through provision of knowledge on how to assess business performance that has been run. Based on the analysis of partner problems, there is still weak knowledge of performance appraisal so that it has not been able to achieve competitive advantage. The method offered in this activity is to implement a performance assessment instrument in the form of socialization and assistance to business owners. The outcomes of the exercise indicate that the salesperson performance training has been successful. By evaluating business performance, partners are now aware of areas for improvement to enhance business competitiveness and tackle growing competitive challenges effectively.
DIGITAL MARKETING STRATEGIES FOR KUCEKIN LAUNDRY MSMEs Rasyid, Ardiansyah; Wangsadjaja , Erwin; Dragon, Jevon Andina; Arta, Wellson
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i4.783

Abstract

Digital marketing strategies involve activities that responsibly address social and environmental aspects while meeting the needs of consumers and businesses. The training target is a laundry business located in West Jakarta, which faces numerous challenges, particularly in digital marketing. The goal of this activity is to help the business enhance its digital marketing knowledge to boost sales. The training method involves face-to-face sessions focusing on digital marketing, including how the business interacts with its environment and stakeholders. This strategy aims to improve brand loyalty, enhance employee and customer satisfaction, ensure compliance with regulations, and increase profitability. Through this activity, it is hoped that the issues faced by the business can be resolved, thereby improving its sustainability and effectiveness in marketing its services. The outcomes of this activity will include publications in journals and intellectual property rights (HAKI).
Managing the Merchandise Planning Process in SME Rasyid, Ardiansyah; Glacio, Rich; Meiwinka, Meiwinka; Fernando, Luis
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i1.877

Abstract

The training on managing the merchandise planning process in Jamu (herbal drink) SMEs aims to enhance the skills and knowledge of SME practitioners in the herbal drink sector in planning merchandise effectively. This training covers the basic understanding of merchandise planning, market demand analysis, inventory management, procurement techniques, and the use of technology in planning. Additionally, the training includes case studies and simulations to provide practical experience, as well as explanations on the importance of evaluation and monitoring in the planning process. Through this training, herbal drink SME practitioners are expected to manage their merchandise more efficiently, thereby improving operational efficiency and competitiveness in the market.