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Internal Organization Analysis Of Unilever Adi Neka Fatyandri; Defen; Deviana Lie; Jason; Jesty; Jolin
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1161

Abstract

The outbreak of Covid-19 in 2020 has brought downturn to the global economy and many companies went bankrupt during the epidemic. However, according to Unilever's financial report for the first half year, its sales fell only by 1.6% and its financial situation is still stable. The reason for it is not only for Unilever's action of taking Covid-19 as normalization, but also for its differentiation strategies, which make Unilever a competitive enterprise when the consumer products are in demand in Covid-19. Through the literature research method, this article uses the combination of SWOT (strengths, weaknesses, opportunities and threats) and PEST (political, economic, social and technological factors) models to explore the internal and external environments of Unilever in 2020, and concludes that under the multiple impacts of the external environment, Unilever still has great opportunities to make development relying on its own excellent internal conditions.
Penerapan ERP dan Supply Chain Management di Penginapan Homstay Batam Yulfiswandi; Immanuel Zai; Chanda Vedalla Putra; Charles Tan; Jason; Johanes Prawira; Ng Thian Way; Steven
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1147

Abstract

This writing discusses Homstay Batam, an inn located in Batam City, Riau Islands. The author chose Homstay Batam as a case study because the lodging business as a service company has a different resource supply chain flow than a product company. Enterprise Resource Planning and Supply Chain Management are the main focus in this paper, where supply chain is the management of various activities to obtain raw materials that are transformed into a product in a process and continued with delivery to consumers through distribution. The stages in supply chain management include planning, process, production, storage, delivery, and return of goods. Enterprise Resource Planning is implemented with the help of social media. It is concluded that Homstay Batam has done the right division and distribution of resource planning so that the business can run optimally and generate maximum profit.
Internal Organization Analysis Of Unilever Adi Neka Fatyandri; Defen; Deviana Lie; Jason; Jesty; Jolin
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1161

Abstract

The outbreak of Covid-19 in 2020 has brought downturn to the global economy and many companies went bankrupt during the epidemic. However, according to Unilever's financial report for the first half year, its sales fell only by 1.6% and its financial situation is still stable. The reason for it is not only for Unilever's action of taking Covid-19 as normalization, but also for its differentiation strategies, which make Unilever a competitive enterprise when the consumer products are in demand in Covid-19. Through the literature research method, this article uses the combination of SWOT (strengths, weaknesses, opportunities and threats) and PEST (political, economic, social and technological factors) models to explore the internal and external environments of Unilever in 2020, and concludes that under the multiple impacts of the external environment, Unilever still has great opportunities to make development relying on its own excellent internal conditions.
Pengembangan Sistem Penentuan Durasi Lampu Hijau Pada Lampu Lalu Lintas Menggunakan Fuzzy Logic Yeo, Stefan; Tiffano Miracle Gaghana, Dave; Jason; Chandra Wijaya, Kevin; Stephen; Yulianto, Andik
Telcomatics Vol. 9 No. 1 (2024)
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pavement is one of the most important aspects of the economy and everyday life in a city, as it is always used by people in their activities. The appearance of obstacles on the road can cause losses to both the economy and the quality of life of local residents. One form of obstacle that often appears on roads is traffic jams. This traffic jam can be caused by many things, ranging from the road condition, the number of vehicles, to a less than optimal red light system. This is where the application of fuzzy logic in a dynamic traffic light system can help to solve the problem.
Implementasi Strategi Sosial Media Marketing Pada UMKM @keralaparotta_hf Edy Yulianto Putra; Nevi Ariyu De Utami; Gita Aulia; Rena; Julnando Lim; Jason
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2023): Januari : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v3i1.354

Abstract

Tujuan penelitian ini adalah peran sosial media marketing berperan aktif dalam meningkatkan UMKM kerala parotta untuk bersaing menghadapi kompetitor lain. Metode yang digunakan dalam penelitian ini yaitu menggunakan metode kuantitatif dimana data yang telah didapatkan berdasarakan penyebaran kuesioner yang telah disebarkan terhadap komsumen kerala parotta. Hasil dari penelitian ini menunjukkan bahwa untuk meningkatkan profit UMKM Kerala Parotta harus menggunakan strategi promosi yang tepat dengan menerapkan clustering pelanggan, persona pelanggan, membuat konten yang mernarik serta aspek owned dan earned. Kesimpulan yang dapat diambil dari penelitian ini adalah Pendapatan penjualan kerala parotta dengan list harga yang ditetapkan dapat dikategorikan mengalami peningkatkan, tetapi ditahun 2022 penjualan pada kerala parotta mengalami sedikit penurunan akibatnya promosi yang dilakukan masi tergolong rendah.
PEMBUATAN APLIKASI BERBASIS WEBSITE UNTUK RESTORAN RR DI JAKARTA Handhayani, Teny; Daffa Hilmi Aji; Novario Jaya Perdana; Wasino; Jeanny Pragantha; Jason; Kelvin Wijaya
Jurnal Serina Abdimas Vol 3 No 2 (2025): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v3i2.34799

Abstract

A web-based application can be utilized to support small and medium-sized enterprises. A web framework or web application framework is software designed to support the development of web applications including web services, web resources, and web APIs. Community Service Activities are a forum for academics to implement research results to solve problems in society. This activity collaborates with the RR restaurant located in Jakarta. RR provides dine-in services by offering various types of food and beverage menus. This project was done from August 2024 to February 2025. It implements various methods, i.e., interviews, discussions, and mini workshops. The main problem is that restaurant management and services are still carried out manually and have not been implemented in information technology. Some of the problems are that the service process becomes more complicated when the restaurant is busy, and customer satisfaction decreases due to suboptimal service, for example, errors in delivering customer orders. Manual transaction recording becomes another problem in creating reports. The community service offers a solution to create website-based applications for the RR restaurant. The website created provides the main facilities, namely booking services, transaction recording, and data management. The web-based application created by the community service team is used to automate transaction, data recording and booking services. ABSTRAK Aplikasi berbasis website banyak dimanfaatkan untuk mendukung kegiatan bisnis Usaha Mikro Kecil dan Menengah (UMKM). Sebuah web framework atau web application framework merupakan perangkat lunak yang dirancang untuk mendukung pengembangan aplikasi web termasuk layanan web, sumber daya web, dan API web. Kegiatan Pengabdian Kepada Masyarakat (PKM) menjadi wadah bagi civitas akademika untuk menerapkan hasil penelitian guna membantu menyelesaikan permasalahan di masyarakat. Kegiatan PKM ini bekerjasama dengan mitra yaitu restoran RR yang terletak di Jakarta. RR menyediakan layanan makan ditempat dengan menawarkan berbagai jenis menu makanan dan minuman. Kegiatan ini dilaksanakan pada bulan Agustus 2024 sampai Februari 2025. Kegiatan PKM dilaksanakan menggunakan metode wawancara, diskusi, dan lokakarya mini. Permasalahan yang dihadapi mitra yaitu manajemen dan pelayanan restoran masih dilakukan secara manual dan belum menerapkan teknologi informasi. Beberapa kendala yang dihadapi oleh mitra yaitu proses pelayanan menjadi lebih rumit ketika restoran ramai dan kepuasan pelanggan menjadi berkurang karena layanan yang kurang optimal misalnya terjadi kesalahan menyampaikan pesanan pelanggan. Pencatatan transaksi yang masih manual juga menjadi kendala bagi karyawan untuk membuat laporan. Tim PKM menawarkan solusi untuk membuat aplikasi berbasis website untuk mitra. Website yang dibuat oleh tim PKM menyediakan fasilitas utama yaitu layanan pemesanan, pencatatan transaksi, dan manajemen data. Aplikasi berbasis web ini dimanfaatkan untuk otomasi penyimpanan data transaksi, dan memudahkan pelayanan pemesanan.