Article Per Year (5 Year)
p-Index From 2021 - 2026
6.889
P-Index
This Author published in this journals
All Journal Journal of Management and Business Review Jurnal EMT KITA JURNAL VISIONIDA Jurnal Doktor Manajemen (JDM) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan ASSET: Jurnal Manajemen dan Bisnis AJAD : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Transformatif: Ekonomi, Bisnis dan Kewirausahaan Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat International Conference on Islamic Economic Jurnal Pengabdian Nasional (JPN) Indonesia
Yulia, Iis Anisa
Universitas Nusa Bangsa
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 50 Documents
Search

 1   2   3   4   5 
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN A&W DENGAN PROMOSI SEBAGAI VARIABEL MODERISASI Anisa Fauziyyah; Iis Anisa Yulia; Agus Pranamulia
JURNAL TRANSFORMATIF UNKRISWINA SUMBA Vol 11 No 2 (2022): Vol XI No 2 (November) 2022
Publisher : Universitas Kristen Wira Wacana Sumba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58300/transformatif.v11i2.320

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Promosi Sebagai Variabel Moderasi. Metode yang digunakan adalah regresi linier berganda dengan variabel terikat adalah keputusan pembelian dan sebagai variabel bebas adalah Harga dan kualitas produk serta regresi moderasi dengan variabel promosi. Hasil penelitian ini menunjukkan bahwa harga berpengaruh signifikan terhadap keputusan pembelian, kualitas produk berpengaruh signifikan terhadap keputusan pembelian, promosi memoderasi pengaruh harga dan kualitas produk terhadap keputusan pembelian.
Pengaruh Bukti Fisik, Jaminan dan Penanganan Keluhan Terhadap Kepuasan Pasien BPJS (Studi Kasus pada RS Medika Dramaga Bogor) Amalia Kautsar; Iis Anisa Yulia; Dewi Fitrianti; Mulyana Gustira Putra
Jurnal EMT KITA Vol 7 No 1 (2023): JANUARY 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i1.771

Abstract

This research aims to determine the effect of Tangible Assets, Assurance and Complain Handling on BPJS Patient Satisfaction. The sample used in this study were 332 BPJS patient respondents at Medika Dramaga Hospital, Bogor. The analytical method used is multiple linear regression with the dependent variable is the patient satisfaction and as the independent variable is tangible assets, assurance and complaint handling. The results showed that tangible assets, assurance, and complaint handling had a significant effect on patient satisfaction, either partially or simultaneously. Of the three independent variables, the assurance variable has the most dominant effect on patient satisfaction.
Pengaruh Return on Equity Dan Price To Book Value Terhadap Harga Saham Iis Anisa Yulia; Ichwan Rahmanu Widjaja; Mulyana Gustira Putra
Jurnal Ilmiah Akuntansi Kesatuan Vol 11 No 1 (2023): JIAKES Edisi April 2023
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v11i1.1607

Abstract

The SRI-KEHATI index is one type of index on the Indonesia Stock Exchange. Companies selected and listed on the SRI-KEHATI Index are companies that have concern for the environment and surrounding communities, good corporate governance, participate in the shift to a sustainable economy, and contribute to achieving sustainable development goals both nationally and internationally. The SRI-KEHATI index is an indicator of stock price movements that can be used as a guide for investors who will invest their funds in stocks that have environmental concerns and contribute to a sustainable economy. Based on the SRI-KEHATI index, the stock prices of companies in the consumer goods sector experienced a significant decline for five years from 2017-2021. This decrease can be influenced by several factors such as Return On Equity (ROE) and Price to Book Value (PBV) factors. This study uses fundamental analysis with financial ratio analysis. This study aims to examine the effect of Return On Equity (ROE) and Price to Book Value (PBV) on stock prices of companies in the consumer goods sector. The sampling method used purposive sampling. The sample used was 3 companies during the 2017-2021 period. The total data processed were 15 observations. The data used is secondary data from the company's financial statements published on the Indonesia Stock Exchange (IDX) in the form of panel data. The analysis technique used is multiple linear regression analysis. The results showed that partially and simultaneously Return On Equity (ROE) and Price to Book Value (PBV) had a significant effect on stock prices. Keywords: Stock Price; Return On Equity; Price to Book Value
Pengaruh Perceived Value Terhadap Kepuasan Implementasi Program MBKM Feni Marnilin; Isbandriyati Mutmainah; Iis Anisa Yulia; Ahmad Zaid Mahfudi
Jurnal Ilmiah Manajemen Kesatuan Vol 11 No 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.936

Abstract

Perceived value and student satisfaction are important aspects in higher education. The Ministry of Education, Culture, Research and Technology plans the Merdeka Belajar Kampus Merdeka (MBKM) program to be able to equip students to learn from various disciplines that are relevant to their interests and needs to enter the world of work. The Faculty of Economics and Business, University of Nusa Bangsa has organized the MBKM program with two programs, namely Student Exchange and KKNT. This study aims to determine the level of success of the MBKM program that has been carried out by analyzing the perceived value of the satisfaction of the MBKM program implementation. The analytical method used is multiple linear regression analysis with the dependent variable is implementation satisfaction, and the independent variable is perceived functional value, perceived emotional value, perceived social value. The results showed that partially perceived functional value and perceived social value had an effect, while simultaneously all independent variables had an effect on dependent satisfaction. Keywords: perceived value, satisfaction, MBKM
Analisis Biaya, Pendapatan dan R/C Ratio Usaha Kayu Trubusan Jati Unggul Nasional di Kebun Percobaan Universitas Nusa Bangsa Iis Anisa Yulia
Jurnal Ilmiah Akuntansi Kesatuan Vol. 9 No. 2 (2021): JIAKES Edisi Agustus 2021
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v9i2.779

Abstract

Penelitian ini bertujuan untuk mengetahui analisis biaya, pendapatan dan R/C ratio dari usaha kayu trubusan jati unggul nasional di Kebun Percobaan Universitas Nusa Bangsa. Metode analisis yang digunakan adalah metode deskriptif kuantitatif. Pengolahan data secara kuantitatif dilakukan dengan menggunakan perhitungan analisis biaya dan pendapatan. Penelitian ini menggunakan data sekunder yang diperoleh dari pengelola Kebun Percobaan Universitas Nusa Bangsa. Hasil penelitian menunjukkan bahwa biaya yang dikeluarkan selama menjalankan usaha kayu trubusan jati unggul nasional adalah sebesar Rp. 4.105.350. dengan pendapatan dari usaha kayu trubusan jati unggul nasional adalah sebesar Rp. 278.704.650. Hasil penelitian juga menunjukkan bahwa nilai R/C ratio dari usaha usaha kayu trubusan jati unggul nasional adalah sebesar 6,88. Hasil R/C ratio tersebut lebih besar dari satu, sehingga usaha kayu trubusan jati unggul nasional yang dilakukan di kebun percobaan UNB menguntungkan. Kata Kunci: Biaya, Pendapatan, R/C Ratio
The Determinants Of Stock Prices On Goods And Consumption Companies Listed In ISSI (Indonesian Sharia Stock Index) Iis Anisa Yulia; Abdul Rahman Rusli
International Conference on Islamic Economic (ICIE) Vol 1 No 1 (2022): April
Publisher : Sekolah Tinggi Ilmu Bahasa Arab Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/icie.v1i1.113

Abstract

Investment alternative for investors is stock investment in Islamic sharia. The Indonesia Stock Exchange provides a special index that lists stocks in Indonesia that are in accordance with Islamic sharia, namely the Indonesian Sharia Stock Index (ISSI). Based on stock price at sectoral index listed in the Indonesian Sharia Stock Index (ISSI), goods and consumtion sector is decreasing significantly in stock price for three years in 2018-2020. This decrease can be affected by many factors. To know these factors, this research is using fundamental analysis with financial ratio analysis. This research aims to examine the effect of Current Ratio (CR), Debt to Equity Ratio (DER) and Return On Equity (ROE) on stock prices in goods and consumption companies listed on the Indonesian Sharia Stock Index (ISSI). The sampling method is using purposive sampling. The sample used was 28 companies during the 2018-2020 period so the total data processed were 84 observations. The data used is secondary data from the company’s financial statement published at Indonesia Stock Exchange (BEI) in the form of panel data. The analysis technique used is multiple linear regression analysis by using E-Views 10 version data processing application. This research shows that partially Debt to Equity Ratio (DER) and Return On Equity (ROE) significantly affect stock price. While Current Ratio (CR) has no significant effect on stock price. Simultaneously, Current Ratio (CR), Debt to Equity Ratio (DER) and Return On Equity (ROE) has significant effect on stock price.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN MASYARAKAT PADA BAGIAN PELAYANAN ADMINISTRASI KEPENDUDUKAN: Kualitas Pelayanan, Kepuasan Masyarakat Nia Sonani; Iis Anisa Yulia
Jurnal Visionida Vol. 7 No. 1 (2021): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan untuk menguji pengaruh Kualitas Pelayanan terhadap Kepuasan Masyarakat baik secara parsial maupun simultan. Menggunakan metode regresi linear berganda dengan dengan menggunakan kuisioner sebagai data primer. Hasil penelitian menunjukkan bahwa variabel independent berpengaruh signifikan terhadap variabel dependent. Secara bersama-sama variabel independent berpengaruh signifikan terhadap variabel dependent.
Pengaruh Pemasaran Relasional terhadap Loyalitas Pelanggan pada PT. CABS Inti Inovasi Porta, Hafiq Gani; Mutmainah, Isbandriyati; Yulia, Iis Anisa
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i2.2299

Abstract

The purpose of this research is to examine and analyze the influence of relational marketing on customer loyalty at PT CABS Inti Inovasi. The population of this study comprises all customers who have made multiple purchases of CABS Inti Inovasi products. The research sample is a subset of the population selected using non-probability sampling, specifically convenience sampling. The data used in this study are primary data collected through the distribution of questionnaires to the selected respondents. The analytical method employed to address this research is multiple linear regression, with marketing dimensions including trust, bonding, empathy, and reciprocity as independent variables, and customer loyalty as the dependent variable. Using 251 respondents, the research findings indicate that trust, bonding, empathy, and reciprocity have a positive and significant partial effect on customer loyalty, with bonding variabel having the most significant impact. Furthermore, the results also demonstrate that trust, bonding, empathy, and reciprocity collectively have a significant influence on customer loyalty.
Pengaruh Brand Ambassador, Product Image, Cita Rasa dan Harga Terhadap Keputusan Pembelian Mie Sedaap Korean Spicy Putra, Herosonita Bambang Damori Yoga Swarna Weswaning Ramadhan Tjarata; Sonani, Nia; Yulia, Iis Anisa
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1536

Abstract

This study aims to analyze the influence of Brand Ambassador, Product Image, Taste and Price on the Purchase Decision of Korean Spicy Mie Sedaap. The sample used in this study had 150 respondents. The analytical method used is multiple linear regression with the dependent variable being the purchase decision, and the independent variables being Brand Ambassador, Product Image, Taste and Price. The results of the study show that the price partially has no effect on the Purchase Decision, Brand Ambassador, Product Image, and Taste have a partial effect on the Purchase Decision. Variables Brand Ambassador, Product Image, Taste and Price simultaneously influence Purchase Decisions. Of the three independent variables that have an influence, the Product Image variable has the greatest influence on Purchasing Decisions.
Pengaruh Kualitas Produk, Fitur Produk dan Promosi Terhadap Keputusan Pembelian Daihatsu Gran Max dengan Brand Image Sebagai Variabel Moderasi Muharom, Mumuh; Yulia, Iis Anisa; Mulia, Agus Prana
Jurnal EMT KITA Vol 8 No 2 (2024): APRIL 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i2.2058

Abstract

This research aims to analyze the influence of product quality, product features and promotion on purchasing decisions for the Daihatsu Gran Max with brand image as a moderating variable. The sample used in this research was 200 respondents. Data was collected using a purposive sampling method and hypothesis testing using Moderated Regression Analysis (MRA). The results of this research show that Product Quality has a significant influence on Purchasing Decisions, Product Features have a significant influence on Purchasing Decisions and Promotion has a significant influence on Purchasing Decisions, Brand Image can moderate the influence of Product Quality, Product Features and Promotion on Purchasing Decisions.
Co-Authors Agus Pranamulia Ahmad Zaid Mahfudi Amalia Kautsar Anen, Nengsih Anisa Fauziyyah Anisa Yulia, Iis Anna Fitriani Azis, Nia Fakhriyah Dewi Fitrianti Dewi, Mutiah Puspa Didin Saefudin Dwi Agus Sasongko, Dwi Agus Faizal Maad Ferdianto, Mario Ganendra, Johan Jaya Gunawan, Amelia Hardiansyah, Muhammad Rifandi Heri Susanto Ichwan Rahmanu Widjaja Isbandriyati Mutmainah Jamil, Rudi Luluk Setyaningsih Mahfudi, Ahmad Zaid Marnilin, Feni Mulia, Agus Prana Mulyana Gustira Putra Mulyana Gustira Putra Mumuh Muharom, Mumuh Nasution, Maulana Ikbal Saputra Ningrum, Rafika Resti Astri Nurisa, Fadia Nurjanah, Tria Siti Porta, Hafiq Gani Pranamulia, Agus Putra, Herosonita Bambang Damori Yoga Swarna Weswaning Ramadhan Tjarata Putra, Mulyana Gustira Rahmat Irawan Razki, Muhammad Hanizar Rumna Rumna, Rumna Rusli, Abdul Rahman Rusli, Abdul Rahman Rusman, Hedar Satriandi , Meiludin Putra Sidik, Yuliani Fajar Siti Nuraeni, Siti Solihin, Lalu Sukayat, Harmoko Tutut Handayani Wahidhani, Eha Wahidhani, Eha Hasni Widjaja, Ichwan Rachmanu Widjaja, Ichwan Rahmanu Yunus Arifien Yuzirwan, Arya Panji