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GAP Analysis Untuk Mengetahui Kinerja Implementasi Program Merdeka Belajar Kampus Merdeka Mutmainah, Isbandriyati; Yulia, Iis Anisa; Marnilin, Feni; Mahfudi, Ahmad Zaid
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.934

ABSTRACT This study aims to analyze the performance of the MBKM Economiic Faculty Nusa Bangsa University’s program implementation. The analytical method used are gap analysis and paired sample t-test by comparing student perceptions of student performance and student expectations of the importance of MBKM implementation and Economiic Faculty services in the MBKM program. The sampling method is saturated sampling, and the number of respondents is 142 students. By using gap analysis, the results showed that there was a gap between the perceived performance of students and expectations of the level of importance in both the implementation of the MBKM program and the quality of Economiic Faculty services in the implementation of MBKM. By using a different paired sample t-test, the results showed that there was a significant difference between the perceived performance of students and the level of importance of the MBKM program both in the implementation and quality of FEB services in the implementation of MBKM. The management of Economiic Faculty UNB needs to carry out a planned and structured evaluation of the implementation of the MBKM program so that the objectives of the program that are already good, can be implemented properly, and need to involve students in determining the MBKM program that is held so that there is harmony between the wishes of the manager and the needs of students regarding the benefits that will be obtained from student participation in the MBKM program. Keywords: Importance, Performnace, Service Quality, MBKM

Pengaruh Kualitas Layanan terhadap Kepuasan Pelaksanaan Program MBKM Yulia, Iis Anisa; Mutmainah, Isbandriyati; Marnilin, Feni; Mahfudi, Ahmad Zaid
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.935

ABSTRACT Service quality and student satisfaction are important aspects of the strategy of higher education institutions in the competitive higher education market. One of the quality of higher education services that needs attention is the quality of service in the learning process. Merdeka Belajar Kampus Merdeka (MBKM) is a program launched by the Ministry of Education, Culture, Research and Technology as a service for students by providing opportunities for students to hone skills according to their interests and talents with various programs. The Faculty of Economics and Business UNB has organized the MBKM program since 2020/2021 with two programs, namely Student Exchange and KKNT. This study aims to determine the level of student satisfaction with the quality of service implementation of the MBKM program. This study uses census data, the analytical methods used multiple linear regression. Based on the results of t-test here are three variables that effect i.e. variable Tangibles, Reliability and Responsiveness while variable Assurance, Emphaty and Relevance does not affect the satisfaction of the implementation of the MBKM program. The result of this research was based on the F-test is the quality of service which consists of Tangibles, Reliability, Responsiveness, Emphaty, Assurance, and Relevance take effect simultaneously to satisfactions of the implementation of the MBKM program. Keywords : Service quality; Satisfaction; MBKM

Pengaruh Perceived Value Terhadap Kepuasan Implementasi Program MBKM Marnilin, Feni; Mutmainah, Isbandriyati; Yulia, Iis Anisa; Mahfudi, Ahmad Zaid
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.936

Perceived value and student satisfaction are important aspects in higher education. The Ministry of Education, Culture, Research and Technology plans the Merdeka Belajar Kampus Merdeka (MBKM) program to be able to equip students to learn from various disciplines that are relevant to their interests and needs to enter the world of work. The Faculty of Economics and Business, University of Nusa Bangsa has organized the MBKM program with two programs, namely Student Exchange and KKNT. This study aims to determine the level of success of the MBKM program that has been carried out by analyzing the perceived value of the satisfaction of the MBKM program implementation. The analytical method used is multiple linear regression analysis with the dependent variable is implementation satisfaction, and the independent variable is perceived functional value, perceived emotional value, perceived social value. The results showed that partially perceived functional value and perceived social value had an effect, while simultaneously all independent variables had an effect on dependent satisfaction. Keywords: perceived value, satisfaction, MBKM

Pelatihan Literasi Digital Bagi Guru di Pondok Pesantren Al-Marjan Mulabaru Lebak Banten Mutmainah, Isbandriyati; Yulia, Iis Anisa; Susanto, Heri; Rumna; Pranamulia, Agus; Fitrianti, Dewi; Putra, Mulyana Gustira; Arifien, Yunus; Maad, Faizal; Fitriani, Anna; Solihin, Lalu; Marnilin, Feni; Sukayat, Harmoko; Widjaja, Ichwan Rachmanu; Wahidhani, Eha Hasni; Rusman, Hedar; Irawan, Rahmat; Mahfudi, Ahmad Zaid
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): DECEMBER 2024
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i3.411

Islamic boarding schools as Islamic educational institutions in Indonesia have an important role in producing a young generation with noble character, religious knowledge and ready to face the challenges of the times. Islamic boarding schools must quickly respond positively and adapt to changes that occur. Islamic boarding schools as educational institutions currently need to prepare teachers who are competent in accordance with the needs of the times. Digital literacy is one of the competencies that is quite important in meeting the knowledge needs of students. Digital literacy training is carried out to prepare teachers who are in line with educational needs in the era of industrial revolution 4.0 but cannot be separated from the teachings of the Islamic religion. With good digital literacy, teachers at Islamic boarding schools can access wider and more up-to-date information, increase the effectiveness of teaching and learning, and utilize digital media for learning activities, da'wah and spreading Islamic values. Therefore, digital literacy training is needed for teachers at the Al-Marjan Mulabaru Islamic Boarding School, Lebak Banten. The aim of this community service activity is to increase the knowledge and skills capacity of teachers at the Al-Marjan Mulabaru Islamic Boarding School in Lebak Banten regarding digital literacy. The result of this activity is that teachers at the Al-Marjan Mulabaru Islamic Boarding School in Lebak Banten are able to understand digital literacy and show that teachers are able to have basic skills in using computers and the internet. The success of this training shows that teachers have high interest in digital literacy in Islamic boarding schools.

Analisis Kinerja Investasi Reksadana Saham Menggunakan Metode Sharpe, Treynor, dan Jensen (Studi Kasus Pada Reksadana Saham Yang Terdaftar di Otoritas Jasa Keuangan Tahun 2023) Sidik, Yuliani Fajar; Yulia, Iis Anisa; Pranamulia, Agus
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3093

This study investigates the performance of equity mutual funds in Indonesia using three performance evaluation techniques, namely the Sharpe Index, Treynor Index, and Jensen's Alpha Index. Equity mutual funds are chosen because, in the world of investment instruments, they have the potential for maximum returns for investors. However, this instrument is also associated with quite high risks, so an accurate performance evaluation is needed to guide investors in making better investment choices. The data set in this study is the daily net asset value (NAV) of several selected equity mutual funds for a certain period. IHSG (Composite Stock Price Index) as a benchmark for market performance. The Sharpe Index is used to measure returns on total risk, the Treynor Index measures return on systematic risk and the Jensen Alpha Index is used to examine whether fund managers can generate additional returns compared to the market. The study was conducted on equity mutual funds that were identified as performing well. However, there are also mutual funds whose returns lag the market benchmark. These findings provide investors with an understanding of the relative performance of equity mutual funds and the need to have selection criteria when choosing these funds

Pengaruh Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Vivo dengan Brand Ambassador sebagai Variabel Moderasi Ganendra, Johan Jaya; Yulia, Iis Anisa; Rumna
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3237

This research aims to analyze the influence of promotion and product quality on purchasing decisions for Vivo smartphones with brand ambassadors as moderating variables. The sample used in this research was 135 respondents. Data was collected using a purposive sampling method and hypothesis testing using Moderated Regression Analysis (MRA). The results of this research show that Promotion has a significant influence on Purchasing Decisions and Product Quality has a significant influence on Purchasing Decisions, Brand Ambassadors can moderate the influence of Promotion and Product Quality on Purchasing Decisions.

Analisis Kinerja Investasi Reksadana Saham Menggunakan Metode Sharpe, Treynor, dan Jensen (Studi Kasus Pada Reksadana Saham Yang Terdaftar di Otoritas Jasa Keuangan Tahun 2023) Sidik, Yuliani Fajar; Yulia, Iis Anisa; Pranamulia, Agus
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3093

This study investigates the performance of equity mutual funds in Indonesia using three performance evaluation techniques, namely the Sharpe Index, Treynor Index, and Jensen's Alpha Index. Equity mutual funds are chosen because, in the world of investment instruments, they have the potential for maximum returns for investors. However, this instrument is also associated with quite high risks, so an accurate performance evaluation is needed to guide investors in making better investment choices. The data set in this study is the daily net asset value (NAV) of several selected equity mutual funds for a certain period. IHSG (Composite Stock Price Index) as a benchmark for market performance. The Sharpe Index is used to measure returns on total risk, the Treynor Index measures return on systematic risk and the Jensen Alpha Index is used to examine whether fund managers can generate additional returns compared to the market. The study was conducted on equity mutual funds that were identified as performing well. However, there are also mutual funds whose returns lag the market benchmark. These findings provide investors with an understanding of the relative performance of equity mutual funds and the need to have selection criteria when choosing these funds

Pengaruh Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Vivo dengan Brand Ambassador sebagai Variabel Moderasi Ganendra, Johan Jaya; Yulia, Iis Anisa; Rumna
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3237

This research aims to analyze the influence of promotion and product quality on purchasing decisions for Vivo smartphones with brand ambassadors as moderating variables. The sample used in this research was 135 respondents. Data was collected using a purposive sampling method and hypothesis testing using Moderated Regression Analysis (MRA). The results of this research show that Promotion has a significant influence on Purchasing Decisions and Product Quality has a significant influence on Purchasing Decisions, Brand Ambassadors can moderate the influence of Promotion and Product Quality on Purchasing Decisions.

Pengaruh Brand Awareness, Brand Association, dan Brand Loyalty Terhadap Pembelian Kembali Produk Bumbu Merek MyTaste Razki, Muhammad Hanizar; Yulia, Iis Anisa; Fitrianti, Dewi
Jurnal EMT KITA Vol 9 No 4 (2025): OCTOBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i4.3806

This study aims to determine the effect of Brand Awareness, Brand Association, and Brand Loyalty on Repurchase of Mytaste Brand Seasoning Products. The sample used in this study were consumers who had purchased Mytaste seasoning products in Jabodetabek and obtained 130 respondents. The data analysis technique used multiple linear regression method. The results of the study showed that Brand Awareness, and Brand Loyalty partially influenced Repurchase, while Brand Association partially did not influence Repurchase. The results of the F test showed that simultaneously Brand Awareness, Brand Association and Brand Loyalty influenced Repurchase.

Pengaruh Usia, Jenis Kelamin, dan Upah terhadap Produktivitas Karyawan dengan Pengalaman Kerja sebagai Variabel Moderasi (Studi Kasus pada Karyawan Bagian Produksi di PT Jaya Lestari Sejahtera) Nurisa, Fadia; Yulia, Iis Anisa; Fitrianti, Dewi
Jurnal EMT KITA Vol 9 No 4 (2025): OCTOBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i4.4538

This study aims to examine the effect of age, gender, and wages on employee productivity, with work experience as a moderating variable. The sample consisted of all production employees at PT Jaya Lestari Sejahtera, totaling 120 respondents. A census sampling method was used, and the data were obtained from secondary sources provided by the company. Hypothesis testing was conducted using descriptive statistics, multiple linear regression, and moderation regression analysis. The results indicate that age and wages have a partial effect on employee productivity. Furthermore, work experience significantly moderates the relationship between age and productivity, as well as between wages and productivity.

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