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Rachma, N.
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Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Online Customer Review (Ocr) Dan Hedonic Shopping Motivation Terhadap Impulse Buying Yang Dimediasi Oleh Brand Trust Pada E-Commerce Brand Skintific (Studi Kasus Pada Mahasiswi Unisma) Rochmatulloh, Dewanty; Rachma, N.; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine the effect of Online Customer Review (OCR) and Hedonic Shopping Motivation  on Impulse Buying mediated by Brand Trust on e-commerce Brand skintific. This study uses a quantitative approach with an explanatory research type. The population of the study were students of the University of Islam Malang who shopped for skintific products on e-commerce, with a sample of 95 respondents selected using the non-probability sampling technique with a purposive sampling and snowball sampling approach. Data analysis was carried out using the Structural Equation Modeling (SEM) method with the help of SmartPLS 4.1.0.9 software. The results of this study indicate that Online customer reviewhas an effect on Brand Trust, hedonic shopping motivation has an effect on brand trust, Online customer reviewhas an effect on impulse buying, Hedonic shopping motivation  has no effect on impulse buying, Brand Trust has an effect on impulse buying, Online customer reviewhas no effect on impulse buying through brand trust and hedonic shopping motivation  has an effect on impulse buying through brand trust. Keywords: Online Customer Review, Hedonic Shopping Motivation, Impulse buying, Brand Trust 
Peran Influencer, Viral Marketing, Dan Harga Terhadap Keputusan Pembelian Produk Skincare Serum Peeling Elformula Abdat, Nafi’ah Said; Rachma, N.; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the role of influencers, viral marketing, and price in purchasing decisions for eformula peeling serum skincare products. The method used in this research is quantitative with a descriptive approach. Data was collected by distributing questionnaires to respondents who had used Elformula products. Data analysis was carried out using validity, reliability tests and multiple linear regression analysis. The sample was taken through non-probability sampling with a purposive sampling method with a total of 95 respondents who were students at the Faculty of Economics and Business at the Islamic University of Malang, class management major of 2021. and had previously purchased elformula products. The results of the study showed that influencers, viral marketing, and price simultaneously influenced the decision to purchase elformula peeling serum skincare products. This research is expected to provide insight for companies in designing effective marketing strategies to increase sales of Elformula peeling serum skincare products. Keywords : Influencers, Viral Marketing, Price, Purchasing Decision, Skincare Peeling Serum Formula.
Pengaruh Ketidakpuasan, Variety Seeking Dan Kualitas Jaringan Provider Terhadap Perpindahan Merek Kartu Prabayar Lain Ke Kartu Prabayar Telkomsel Pada Mahasiswa Unisma Maulana, Nur Muhammad Afif; Rachma, N.; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract As prepaid card users, unisma students have a phenomenon that is very responsive to the quality of services they receive. They tend to decide to switch brands from the experience of dissatisfaction with previous cards, the quality of the provider's network and the variety of products that satisfy users. Therefore, Telkomsel service providers must consider these factors to retain and attract new customers, especially in the student segment. The purpose of this study is to analyze the influence of dissatisfaction, variety seeking and provider network quality on the transfer of other prepaid card brands to Telkomsel prepaid cards in unisma students, both simultaneously and partially. The type of research used is (explanatory research) using a quantitative approach method with purposive sampling techniques on 85 respondents. The instrument used in this study is a questionnaire with a Likert scale that offers five answer options. The validity test was tested by calculating the value of the pearson correlation and comparing it with the value of the r-table of the table. Meanwhile, the realism was tested using Cronbach's alpha formula and the hypothesis was tested through multiple linear regression. Based on the results of the study, it was found that each independent variable had a positive and significant effect partially and simultaneously on the dependent variable. This study also found that the coefficient of determination (R) was 0.467 and the coefficient of α determination was 0.533. This shows that the independent variables consisting of dissatisfaction, variety seeking and provider network quality have a fairly good ability to explain their influence on the transfer of other prepaid card brands to prepaid cards. Keywords: Dissatisfaction, Variety Seeking, Provider Network Quality and Brand Displacement.
Peran Kepercayaan Dalam Memediasi Service Quality dan Price Terhadap Keputusan Pembelian Konsumen Noviana, Nining; Rachma, N.; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to instill the role of consumer trust as a mediating variable in the relationship between service quality and price on purchasing decisions at TW Café & Eatery Malang. In facing increasingly tight competition in the coffee shop business, business actors need to improve shared services, set competitive prices, and build customer trust. This study uses a quantitative approach with a purposive sampling technique on 95 customers, and is analyzed using the Partial Least Squares (PLS) method through SmartPLS 4 software. The results of the analysis show that service quality has a significant effect on purchasing decisions through consumer trust, while price does not provide a significant effect through the trust variable. Therefore, it can be concluded that consumer trust is an effective mediator in the relationship between service quality and purchasing decisions, but has no effect in relation to price. Keywords: Trust, Service Quality, Price, Purchase Decision
Pengaruh Gaya Kepemimpinan Dan Kompensasi Terhadap Kinerja Pegawai Pada Royal Senyiur Hotel Kabupaten Pasuruan Syafiudin, Ilham; Rachma, N.; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstrack This study was conducted to determine the influence of leadership and compensation on employee performance at the Royal Senyiur Hotel in Pasuruan Regency. This study is quantitative. The data collection method used in this study was a questionnaire distributed directly at the Royal Senyiur Hotel to a sample of 32 respondents and tested for validity and reliability. Data analysis used IBM SPSS Statistics Version 23. The data analysis method used multiple linear regression analysis. The results obtained from this study prove that leadership style does not have a significant impact on employee performance. Compensation has a positive and significant effect on employee performance. (3) Leadership style and compensation have a positive and significant effect on employee performance. The results of this study indicate that leadership style and compensation together have a positive and significant impact on employee performance. Leadership style does not significantly influence employee performance at the Royal Senyiur Hotel in Pasuruan Regency. The adjusted R-square value in this study was 0.752, indicating that 75.2% of the Employee Performance variable can be explained by Leadership Style and Compensation, while the remaining 24.8% is influenced by other variables. Keywords: Leadership, Compensation, Employee Performance
Pengaruh Green Marketing, Brand Awareness, Dan Harga Terhadap Keputusan Pembelian Konsumen Generasi Z Tas Ecobag Di Indomaret Kuncahyo, Angger; Rachma, N.; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study's goal is to comprehend and investigate how consumers at Indomaret make decisions about the purchase of Ecobag bags (Y) in relation to Green Marketing (X1), Brand Awareness (X2), and price (X3). The quantitative approach is the research method used. Purposive sampling is the sampling technique employed, and there were 90 participants in all. Students from generation Z living in the Lowokwaru District participated in this study. Using SPSS software version 25, multiple linear regression analysis was the data analysis technique employed in this investigation. The study's findings suggest that pricing, brand awareness, and green marketing all significantly affect consumers' decisions to buy. Purchasing decisions are significantly influenced by brand awareness and green marketing. Price, however, has little bearing on what people decide to buy Keywords: Green Marketing, Brand Awareness, Price, Purchase Decision
Pengaruh Labelisasi Halal, Kualitas Produk, Word Of Mouth (WOM) Dan Harga Terhadap Minat Beli (Studi Kasus Pada Pengguna Lip Cream Hanasui Varian Boba Edition Di Kelurahan Gadang Kota Malang) Wahyuni, Mauliddiah Dwi; Rachma, N.; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Thisistudyiaimsitoidetermineiand analyzeitheiinfluence of halal labeling, productiquality,iword of mouth, and price on consumer purchase intention of Hanasui Boba Edition lip cream in Gadang sub-district, Malang city. This study employed quantitative research with descriptive analysis. The population was Hanasui Boba Edition lip cream users in Gadang sub-district, Malang city. A purposive sampling technique was used for the sample size, with 95 respondents. Primary data were collected using a questionnaire. The results showed thatihalalilabeling, productiqualityiword of mouth, and price significantly influenced purchase intention. Halal labeling significantly influenced purchase intention. Product quality significantly influenced purchase intention. Word of mouth significantly influenced purchase intention. Price significantly influenced purchase intention. Keywords: Halal Labeling, Product Quality, Word of Mouth, Price, and Purchase Intention
Pertanian Organik Sebagai Solusi Pertanian Berkelanjutan Di Era New Normal Rachma, N.; Umam, Ahmad Syaekhul
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 1 No. 4 (2020)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v1i4.8716

Abstract

Keprihatinan petani terhadap lingkungan dan petani bekerja dengan bahan kimia pertanian dalam sistem pertanian konvensional yang mana bahan kimia pertanian membutuhkan proses pembuatan energi intensif yang sangat bergantung pada bahan bakar fosil, maka diperlukan merubah sistem pola pertanian yaitu dengan pertanian organik. Pertanian organik adalah sistem budidaya pertanian yang mengadalkan bahan-bahan alami tanpa menggunakan bahan kimia sintetis. Untuk menyukseskan sosialisasi pertanian organik di desa Dowan kecamatan Gunem kabupaten Rembang, Maka mahasiswa KKN-PPM edisi covid-19 kelompok 08 Universitas Islam Malang melakukan sosialisasi dengan cara Door to door. Pertanian organik memberikan dampak dalam pertanian berkelanjutan yang ada di Desa Dowan, baik dampak positif maupun dampak negatif. KKN Tematik Edisi Covid 19 Universitas Islam Malang Kelompok 8 melakukan suatu analisis untuk menjawab tantangan yang selama ini di alami oleh petani.  KKN Tematik Edisi Covid 19 Universitas Islam Malang Kelompok 8 melakukan kegiatan sosialisasi untuk menuju pertanian organik dan menjadikan pertanian yang berkelanjutan serta memberikan pelatihan pembuatan pestisida organik sehingga nantinya menjadikan pertanian yang mandiri. Pertanian organik bertujuan untuk mengetahui prinsip dari pertanian organik, mengetahui kelebihan dari pertanian organik dan menyediakan produk-produk pertanian yang aman dikonsumsi dan tidak menimbulkan pencemaran lingkungan. Wawancara digunakan sebagai teknik pengumpulan data untuk menemukan permasalahan dan mengetahui keluhan dari petani yang lebih mendalam. KKN Tematik Edisi Covid 19 Universitas Islam Malang Kelompok 8 melakukan sosialisasi dengan memberikan pengetahuan tentang prinsip pertanian, mensosialisasikan tentang manfaat dari pertanian organik mensosialisasikan dan membantu petani untuk menciptakan produk pestisida organik untuk menuju pertanian berkelanjutan dan edukasi tentang rotasi tanaman sebagai satu penerapan sistem pertanian berkelanjutan.
Co-Authors Abdat, Nafi’ah Said Abdullah Syakur Novianto Afkarina, Izzah Alfian Budi Primanto Amin, Muhammad Sirojuddin Andi Normaladewi Arini Fitria Mustapita Arman, Bima Tiknanda Arsyianto, Muhammad Tody Aulia, Nadhira Saffana Cahyanto, Septian Dwi Fahrurrozi Rahman Farhan, Juned Firmansyah, Choyron Guci, Aji Rokhmad Hariani, Isna Ibnusura, Esska Ita Athia Kartika Rose Rachmadi Kuncahyo, Angger Maulana, Nur Muhammad Afif Millaningtyas, Restu Murini, Ira Nadhifa, Nanda Ayu Noviana, Nining Oktaviani, Devi Permana, Cahya Dwi Hendra Putri, Ambar Rizkiana Ramadhan, Tri Sugiarti Rochmatulloh, Dewanty Rozacky, Gilang Ahmad Nur Sahidah, Putri Nuramrina Satria Putra Utama sri harningsih Suharto, M. Khoirul Anwarudin Broto Sulton Sholehuddin, Sulton Syafiudin, Ilham Syah, Putra Andreyan SYAIFUL BAHRI Umam, Ahmad Syaekhul Utomo, Dimas Khrisna Wahyuni, Mauliddiah Dwi