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PENGARUH LITERASI KEUANGAN, LOCUS OF CONTROL DAN GAYA HIDUP PADA SAVING BEHAVIOR CASHLESS SOCIETY Widia, Syam; Witiastuti, Rini Setyo; Ardiansari, Anindya; Ridloah, Siti; Prihandono, Dorojatun
Media Riset Bisnis & Manajemen Vol. 23 No. 2 (2023): Sptember
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v23i2.20199

Abstract

Penelitian ini bertujuan untuk menguji peranan literasi keuangan, locus of control dan gaya hidup pada perilaku menabung kaum milenial dan generasi Z. Data penelitian ini adalah data primer, dimana pengambilan data menggunakan kuesioner ditujukan kepada kaum milenial dan generasi Z di Kota Semarang. Analisis data menggunakan SEM PLS. Hasil penelitian menunjukkan bahwa literasi keuangan tidak berpengaruh pada kebiasaan menabung generasi cashless di Kota Semarang. Namun, Locus of control dan gaya hidup berpengaruh signifikan terhadap kebiasaan menabung cashless society di Kota Semarang. Berdasarkan hasil nilai R square menunjukkan pengaruh dari variabel literasi keuangan (X1), locus of control (X2) dan gaya hidup (X3)) terhadap saving behavior (Y) adalah sebesar 33,9%.
Partnership Synergy for Improving Farmers' Economy in Sepakung Village, Semarang Regency Widia, Syam; Witiastuti, Rini Setyo; Abiprayu, Kris Brantas; Wicaksari, Erisa Aprilia; Mudrikah, Saringatun
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2371

Abstract

Purpose: The main purpose of this service activity is to provide training on the development of business partnership networks that can open up more potential market opportunities, as well as have a positive impact on increasing the income of guava farmers in Sepakung Village. With the formation of a good partnership, it is hoped that a faster and more targeted business scheme can be built and be able to offer more competitive prices in the market. Method: The service methods carried out are: Needs Assessment, Development, Cooperation Exploration, Monitoring, and Evaluation. Practical Application: The results of the community service program show a positive impact on increasing the understanding of guava farmers regarding the development of partnership networks and marketing strategies. This increase in understanding can be seen from the results of the pre-test and post-test which showed a significant increase in various indicators. This shows that the training provided has successfully equipped farmers with practical skills that can be directly applied to expand market access, establish wider partnerships, and maximize profits from crops. Conclusion: Based on the results of community service activities in Sepakung Village, Semarang Regency, this program has succeeded in improving the understanding and skills of guava farmers in the development of partnership networks and marketing strategies. Pre-test and post-test data showed a significant increase, especially in the use of social media for promotion. The understanding of marketing strategies and market analysis has also improved.
Optimalisasi Potensi Siswa SMK Islamic Centre Baiturrahman Semarang melalui Asesmen Psikologi Minat Bakat, Pelatihan Soft Skill dan Karier Ulya, Laila Listiana; Kuswardani, Hasna' Pratiwi; Bilqisth, Shona Chayy; Farchan, Achmad; Widia, Syam
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.20677

Abstract

Tujuan kegiatan pengabdian ini guna membantu siswa SMK mengenali minat, bakat, serta jalur karier yang sesuai melalui asesmen psikologi, pelatihan soft skill dan karier. Kegiatan dilaksanakan di SMK Islamic Centre Baiturrahman Semarang dengan melibatkan 63 siswa dari kompetensi keahlian Akuntansi dan Keuangan Lembaga (AKL) serta Teknik Jaringan Komputer dan Telekomunikasi (TJKT). Metode yang digunakan meliputi tahap koordinasi, analisis kebutuhan, asesmen psikologis (menggunakan alat tes RMIB untuk minat dan CFIT untuk intelegensi), serta pelatihan soft skill dan karier. Pelatihan soft skill difokuskan pada kemampuan adaptasi dan komunikasi efektif yang dikemas dalam bentuk ceramah, diskusi, permainan, serta simulasi peran (roleplay) berdasarkan konteks kerja nyata. Selain itu, pelatihan karier terdiri dari sesi career awareness yang juga melibatkan alumni, serta informasi career path dan praktik simulasi kerja di Teaching Factory Center Tech dan Islamic Center Bank. Evaluasi kegiatan melalui pre-test dan post-test, serta dokumentasi visual dan testimoni siswa. Hasil kegiatan menunjukkan adanya peningkatan pemahaman siswa tentang jalur karier dan pentingnya mengenali potensi diri sejak dini. Kegiatan ini juga memperkuat sinergi antara sekolah dan dunia profesional untuk mendukung kesiapan kerja siswa.
TRANSFORMASI PEREMPUAN WIRAUSAHA: MEMBANGUN EKONOMI KREATIF BERBASIS GENDER EQUITY UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT BANTUL Wijayanto, Andhi; Pangastiti, Nuuferulla Kurniantyas; Miladdyan Airyq, Irnin; Widia, Syam
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1763

Abstract

MSMEs play a crucial role in improving the economic well-being of communities, particularly women, who are key players in the creative economy. However, challenges in business management and product marketing remain barriers for women entrepreneurs in increasing their competitiveness. This community service program aims to empower women entrepreneurs in the Knitting MSMEs in Nogosari II, Bantul Regency, through gender equity-based entrepreneurship training. These activities include training in digital marketing strategies, strengthening managerial capacity, and optimizing the use of creative economy platforms to expand business networks. Over the course of one month, the program will be implemented through outreach, mentoring, and hands-on practice in utilizing digital technology as a marketing and business development tool. With this training, it is hoped that women entrepreneurs in Bantul will be able to increase the productivity and competitiveness of their businesses, thereby contributing to the sustainable economic well-being of the community.