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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business At-Tadbir : jurnal ilmiah manajemen YUME : Journal of Management Business Innovation and Entrepreneurship Journal JURNAL LENTERA BISNIS Dinasti International Journal of Management Science Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Coopetition : Jurnal Ilmiah Manajemen Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Sonny Hersona
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kualitas dan Harga Terhadap Keputusan Pembelian Mobil Hybrid di Jawa Barat dengan Promosi Sebagai Variabel Intervening Ridwan Qolbi; Hartelina Hartelina; Sonny Hersona
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4484

Abstract

This study aims to determine and analyze the effect of product quality on hybrid car purchasing decisions in West Java. To determine and analyze the effect of price on hybrid car purchasing decisions in West Java. To determine and analyze the effect of promotion on hybrid car purchasing decisions in West Java. To determine and analyze the effect of product quality on purchasing decisions through hybrid car promotions in West Java. To determine and analyze the effect of price on purchasing decisions through hybrid car promotions in West Java. This research method uses quantitative samples used in this study as many as 100 respondents using the purposive sampling technique method, the data analysis technique used in this study is path analysis with the structural model analysis tool used in this study, namely SmartPLS. The results of the research that has been conducted can be concluded that the product quality variable has a significant effect on the promotion of hybrid cars in West Java. The price variable has a significant effect on the promotion of hybrid cars in West Java. The product quality variable has a significant effect on the decision to purchase hybrid cars in West Java. The price variable has a significant effect on the decision to purchase hybrid cars in West Java. The promotion variable has a significant effect on the decision to purchase hybrid cars in West Java. The product quality variable has a significant effect on the decision to purchase through the promotion of hybrid cars in West Java. The price variable has a significant effect on the decision to purchase through the promotion of hybrid cars in West Java.
Co-Authors Aditya Bachtiar Firmansyah Aji Mulyadin Anggia Putri Arieyanti Syamputri Bambang Setiawan Banuara Nadaek Banuara Nadaek Banuara Nadeak Bela Nadila Aprilia Dadan Hermansyah Dede Jajang Suyaman Dede Ratnaningrum Deni Sobari Didit Supriyadi DJ Suyaman DJ Suyaman Edi Suswardji Eka Puspita Endang Sumardi Erica Julianthi Priatna Fitri Rasdayanti Gian Dirgantara Hartelina Hawignyo Hawignyo Hawignyo Hendra Susila Hilmy Muhammad Iqbal Mohammad Fajar Muttaqin Muhamad Natsir Mukti Dwi Prasetyo Nelly Martini Nelly Martini Neneng Lely Amelia Nunung Nurhasanah Nur Azizah Rama Deka Putra Ratna Nadia Sari Ridwan Qolbi Sari Sekarini Seia Piantara Shinta Kamilia Wulandari Sony Firmansyah Syifa Pramudita Faddila Teddy Luthfi Vicky Alvin Nugraha Widi, Widianto Widianto Widi Yamarthin Partogi Tarihoran