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The Influence of Religiosity and Halal Labeling on Purchase Intention of Non-Food Halal Products Susilawati, Cucu; Joharudin, Agus; Abduh, Muhamad; Sonjaya, Adang
Indonesian Journal of Halal Research Vol 5, No 2 (2023): August
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v5i2.22965

The obligation to certify halal products in circulation is limited to food, beverages, goods, or services. This study determined the effect of halal labeling on the purchase intention of Indonesian Muslim communities in non-food halal products. Even though laws regulate halal products in circulation, not all people know about halal products, especially non-food products. This research method used a mixed method, which combined quantitative and qualitative methods. The design was a two-phase mixed method, with data collection techniques based on explanatory strategies. The results were analyzed with sequential data; quantitative was used as the basis for collecting qualitative data. The results of this study indicated there was a partially accepted influence of religiosity on Purchase Intention. Religiosity positively and significantly affected the Purchase Intention of non-food halal products. Furthermore, the hypothesis that said there was influence of the Perception of the Halal Label on Purchase Intention was partially accepted. Thus, the Perception of the Halal Label positively and significantly affected the Purchase Intention of non-food halal products. The significant level that produced 0.000, smaller than the specified significance level, was 0.05, so the significance level of Religiosity and Perception of Halal Labels was significant to Purchase Intention. It could also be seen that the f-count value was 118.210 with an f-table value of 3.1504, so the f-count > f-table or 118.210 > 3.1504, which means Religiosity and Perception of the Halal Label simultaneously affect Purchase Intention. In conclusion, Religiosity and Perception of the Halal Label simultaneously affect Purchase Intention on Non-Food Halal Products.

Analysis of Fiqh Tabarru' on the Use of Cashback Gopay Coins in Buying and Selling Transactions in Tokopedia App Agustiani, Sarah Amanah; Susilawati, Cucu
Al-Hiwalah : Journal Syariah Economic Law Vol. 2 No. 2 (2023): Al-Hiwalah : Journal Syariah Economic Law
Publisher : Department of Islamic Economic Law, Faculty of Sharia, State Islamic Institute of Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/alhiwalah.v2i2.1713

Gopay coins are balances given by Tokopedia for every customer who purchases at Tokopedia by fulfilling the conditions set by Tokopedia. This study aims to determine the mechanism of revenue and use of GoPay coins and fiqh tabarru' analysis of GoPay coins cashback in buying and selling transactions at Tokopedia. The method used in this research is a case study. This study's results indicate that to get GoPay coins, users must follow the conditions set by Tokopedia. GoPay coins are a marketing strategy so that Tokopedia users continue to grow. The contract used in giving GoPay coins by Tokopedia to users is a grant contract, namely ja'izah tasyji'iyyah. In conclusion, using GoPay coins in buying and selling transactions in the Tokopedia application is permissible according to Sharia economic law and is included in the fiqh tabarru'.

JUAL BELI FOLLOWERS MEDIA SOSIAL PADA PLATFORM DIGITAL MENURUT HUKUM EKONOMI SYARIAH (STUDI KASUS PADA WEBSITE IRVANKEDESMM.CO.ID) Mustahdi, Ahmad aufa; Susilawati, Cucu
KASBANA Vol 5 No 1 (2025): Januari
Publisher : Sekolah Tinggi Ilmu Syariah Darul Falah Bondowoso

Show Abstract | Download Original | Original Source | Check in Google Scholar

Semakin majunya teknologi, media sosial dan marketplace menjadi alat penting dalam mempromosikan bisnis. Banyak orang cenderung menitikberatkan pada jumlah followers karena dianggap meningkatkan keuntungan produk. Namun, keberhasilan ini bergantung pada pengikut yang aktif, sedangkan akun dengan pengikut pasif (palsu atau bot) dapat berdampak negatif karena kurangnya interaksi yang nyata. Penelitian ini bertujuan untuk mengetahui hukum jual beli followers melalui situs irvankedesmm.co.id menurut Hukum Ekonomi Syariah. Penelitian mencakup identifikasi metode transaksi, cara kerja penambahan followers, serta profil pengguna dan penyedia layanan. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Sumber data primer berasal dari website irvankedesmm.co.id dan wawancara dengan pemilik serta pengguna situs tersebut. Sumber data sekunder diperoleh dari penelitian relevan, buku, laporan, dan peraturan terkait. Pengumpulan data dilakukan melalui wawancara, dokumentasi, dan observasi untuk mendukung analisis masalah yang diteliti. Penelitian menemukan bahwa mekanisme jual beli followers di situs irvankedesmm.co.id adalah inovasi pemasaran yang sepenuhnya digital, melibatkan pembayaran melalui QR, E-wallet, atau transfer bank. Namun, transaksi ini dinilai tidak sah menurut hukum ekonomi syariah karena terdapat ketidakjelasan objek transaksi (followers), potensi kerugian bagi pembeli, dan adanya unsur gharar (ketidakpastian). Praktik ini juga bertentangan dengan prinsip syariah, seperti kejujuran dan transparansi, serta mengandung unsur tadlis (penipuan), sehingga dianggap tidak sah secara moral dan etis.

Potential Of Halal Sport Tourism on Java Island Dzikrayah, Fithri; Susilawati, Cucu; Hidayat, Agi Attaubah
Likuid Jurnal Ekonomi Industri Halal Vol 5, No 1 (2025): LIKUID: Jurnal Ekonomi Industri Halal
Publisher : Sharia Economics Study Program Faculty of Islamic Economics and Business UIN Sunan Gunun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/likuid.v5i1.44070

Halal sports tourism is a sports tourism activity that is equipped with halal facilities. The concept of sport tourism and halal tourism has been widely developed in Indonesia. However, the idea of halal sports tourism still needs to be discovered. According to Databox, Java Island is the most popular island and a favorite tourist destination in Indonesia. Java Island has a variety of natural tourist destinations that are suitable as sports tourism destinations. Apart from that, the majority of the population of Java Island is Muslim. Therefore, this research aims to determine the potential for developing halal sport tourism on the island of Java. This research is qualitative research with descriptive methods. Data collection techniques were carried out through observation, interviews, documentation studies, and literature studies. This research shows that Java Island has great potential for developing halal sports tourism. Sports tourism destinations on the island of Java are divided into halal sports tourism destinations in West Java, Central Java, and East Java. Each province has a halal sports tourism destination consisting of natural, cultural, and artificial destinations. Apart from that, various sports tourism destinations on the island of Java have Muslim-friendly facilities. Thus, halal sports tourism can be developed on Java Island.

One-Price Marketing Trend: Balancing Business Strategy and Legal Challenges in the Practice of Toko Serba 35.000 Andani, Widia Ayu; Susilawati, Cucu
Az-Zarqa': Jurnal Hukum Bisnis Islam Vol. 15 No. 1 (2023): Az Zarqa'
Publisher : Sharia and Law Faculty of Sunan Kalijaga Islamic State University Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/azzarqa.v15i1.3096

Abstract: Toko Serba 35.000, renowned for its one-pricing at Rp. 35,000, has emerged as a compelling alternative for consumers seeking affordability. However, its widespread popularity has introduced ambiguity regarding the true market value of its products. This study delves into the implementation and legal implications of the one-price marketing strategy at Toko Serba 35.000, focusing on Islamic economic law and positive law. Employing a qualitative descriptive approach, the research involved observations and interviews conducted at Toko Serba 35.000 in Rengasdengklok Subdistrict, Karawang. Findings indicate that the pricing strategy is rooted in capital, profit, and market competition considerations, with a standardized price of Rp. 35,000. Sharia economic law analysis reveals a potential violation of pricing integrity or 'tadlis' and speculative uncertainty or 'gharar' due to the actual prices differing from promotional claims. Meanwhile, statutory regulations such as Law Number 8 of 1999 on Consumer Protection and Trade Minister Regulation Number 35/M-DAG/PER/7/2013 mandate clear pricing, a requirement not met by this strategy. Despite this, the micro-enterprise status of Toko Serba 35.000 exempts it from certain regulations. Consequently, while compliant with formal regulations, Toko Serba 35.000 introduces inconsistencies with principles of Sharia economic law.Abstrak: Toko Serba 35.000, dengan harga seragam Rp. 35.000, telah menjadi alterbatif yang menarik bagi konsumen dalam memenuhi kebutuhan. Namun, popularitasnya menciptakan ketidakjelasan nilai pasar suatu produk. Penelitian ini mengeksplorasi penerapan dan implikasi hukum strategi pemasaran satu harga di Toko Serba 35.000, dengan fokus pada hukum ekonomi syariah dan hukum positif. Menggunakan pendekatan deskriptif kualitatif, penelitian dilakukan melalui observasi dan wawancara di Toko Serba 35.000, Kecamatan Rengasdengklok, Karawang. Hasilnya mengindikasikan bahwa strategi ini didasarkan pada modal, keuntungan, dan persaingan, dengan harga terendah Rp. 35.000. Analisis hukum ekonomi syariah menunjukkan pelanggaran penetapan harga atau tadlis, dan memiliki potensi gharar karena harga sebenarnya tidak sesuai dengan promosi. Sementara Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen dan Peraturan Menteri Perdagangan Nomor 35/M-DAG/PER/7/2013 mengamanatkan pencantuman harga yang jelas, yang tidak terpenuhi oleh strategi ini. Meski demikian, toko ini tidak melanggar regulasi karena statusnya sebagai usaha mikro. Implikasinya, meskipun sesuai dengan peraturan formal, Toko Serba 35.000 menimbulkan ketidaksesuaian dengan prinsip hukum ekonomi syariah

The Influence of Religiosity and Halal Labeling on Purchase Intention of Non-Food Halal Products Susilawati, Cucu; Joharudin, Agus; Abduh, Muhamad; Sonjaya, Adang
Indonesian Journal of Halal Research Vol. 5 No. 2 (2023): August
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v5i2.22965

The obligation to certify halal products in circulation is limited to food, beverages, goods, or services. This study determined the effect of halal labeling on the purchase intention of Indonesian Muslim communities in non-food halal products. Even though laws regulate halal products in circulation, not all people know about halal products, especially non-food products. This research method used a mixed method, which combined quantitative and qualitative methods. The design was a two-phase mixed method, with data collection techniques based on explanatory strategies. The results were analyzed with sequential data; quantitative was used as the basis for collecting qualitative data. The results of this study indicated there was a partially accepted influence of religiosity on Purchase Intention. Religiosity positively and significantly affected the Purchase Intention of non-food halal products. Furthermore, the hypothesis that said there was influence of the Perception of the Halal Label on Purchase Intention was partially accepted. Thus, the Perception of the Halal Label positively and significantly affected the Purchase Intention of non-food halal products. The significant level that produced 0.000, smaller than the specified significance level, was 0.05, so the significance level of Religiosity and Perception of Halal Labels was significant to Purchase Intention. It could also be seen that the f-count value was 118.210 with an f-table value of 3.1504, so the f-count > f-table or 118.210 > 3.1504, which means Religiosity and Perception of the Halal Label simultaneously affect Purchase Intention. In conclusion, Religiosity and Perception of the Halal Label simultaneously affect Purchase Intention on Non-Food Halal Products.

Parallel Salam Contract Innovation for Agricultural Products at Bank Syariah Indonesia (BSI) Serang Branch, Banten Adawiah, Amalia Muazzah; Susilawati, Cucu; Janwari, Yadi
el-Jizya : Jurnal Ekonomi Islam Vol. 13 No. 1 (2025): el-Jizya : Jurnal Ekonomi Islam
Publisher : Fakultas Ekonomi dan Bisnis Islam (FEBI), Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ej.v13i1.13007

This study explores the innovation of parallel salam contracts as a solution for Sharia financing in the agricultural sector. Parallel salam contracts allow for advance payments for goods to be delivered in the future, thus providing farmers with initial capital. The approach used is qualitative with descriptive-analytical methods involving literature studies, interviews, and observations of financing practices in Islamic financial institutions (IFIs). The study results indicate that this contract innovation can increase financing flexibility, operational efficiency of IFIs, and compliance with Sharia principles. However, there are challenges in the form of operational risks, uncertainty in the quality and time of delivery of goods, and the need for supporting regulations. With good risk management, adoption of digital technology, and collaboration with the agricultural sector, parallel salam contracts can accelerate Sharia financial inclusion in Indonesia. In conclusion, parallel salam contracts have great potential as an innovative financing alternative in the agricultural sector. Regulatory support, socialization, and technological infrastructure are needed for the successful widespread implementation of this contract. This study significantly contributes to developing Sharia financial products based on market needs and Sharia principle

IS TOKOPEDIA SALAM HALAL? Susilawati, Cucu
Asy-Syari'ah Vol. 24 No. 1 (2022): Asy-Syari'ah
Publisher : Faculty of Sharia and Law, Sunan Gunung Djati Islamic State University of Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/as.v24i1.17019

Abstract: The word "halal" is now widely found in various products, including e-commerce platforms, such as Tokopedia Salam. Indonesia is a country with the highest number of e-commerce users in the world, and Tokopedia is the first unicorn platform to have sharia services. This study aimed to determine the perspective of Islamic economic law on Tokopedia Salam. The method used is qualitative-descriptive through a literature review. The results of this study indicate that Tokopedia Salam is not only market products that have been certified halal because there are still many products that have not been certified halal, which can be found on the Tokopedia Salam platform. In addition, the Tokopedia Salam payment system still uses conventional financial institutions, and this shows that Tokopedia Salam has not fully supported the halal industry. The transaction model at Tokopedia Salam is still the same as Tokopedia, not using salam and ijarah contracts as stipulated in sharia. In conclusion, Tokopedia Salam cannot be categorized as sharia e-commerce in Indonesia, but Tokopedia Salam has sharia services to complement the worship of the Muslim community in Indonesia.Abstrak: Penggunaan kata â€œhalalâ€ kini banyak ditemukan diberbagai produk, termasuk platform e-commerce, seperti tokopedia salam. Indonesia merupakan negara dengan pengguna e-commerce tertinggi di dunia dan tokopedia merupakan platform unicorn pertama yang memiliki layanan syariah. Tujuan penelitian ini untuk mengetahui perspektif hukum ekonomi syariah terhadap tokopedia salam. Metode yang digunakan adalah kualitatif-deskriptif melalui kajian pustaka. Hasil penelitian ini menunjukkan bahwa tokopedia salam tidak hanya memasarkan produk-produk yang sudah tersertifikasi halal, karena masih banyak produk yang belum tersertifikasi halal dapat ditemukan di platform tokopedia salam. Selain itu, sistem pembayaran tokopedia salam masih banyak menggunakan lembaga keuangan konvensional, hal ini menunjukkan tokopedia salam belum mendukung industri halal sepenuhnya. Model Transkasi yang dilakukan di tokopedia salam masih sama dengan tokopedia, tidak menggunakan akad salam dan ijarah sebagaimana ketentuan syariah. Kesimpulannya, tokopedia salam belum dapat dikategorikan sebagai e-commerce syariah di Indonesia, namun tokopedia salam memiliki layanan â€“ layanan syariah untuk melengkapi ibadah masyarakat muslim di Indonesia.Â

PENERAPAN JAMINAN TAMBAHAN PADA PEMBIAYAAN KUR DENGAN AKAD MURABAHAH BIL WAKALAH DI BANK BRI SYARIAH KCP SOREANG: APPLICATION OF ADDITIONAL COLLATERAL IN KUR FINANCING WITH MURABAHAH BIL WAKALAH CONTRACT AT BANK BRI SYARIAH KCP SOREANG Rachman, Mochamad Haikal; Al-Hakim, Sofyan; Susilawati, Cucu
Al-Muamalat: Jurnal Ekonomi Syariah Vol. 8 No. 1 (2021): January
Publisher : Department of Sharia Economic Law, Faculty Sharia and Law, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/am.v8i1.14231

Pembiayaan dalam Bank Syariah memiliki macam-macam produk penyaluran dana (pembiayaan) dengan berbagai macam pola, salah satunya adalah pembiayaan mikro dengan pola jual beli (murabahah) yang diperuntukan kepada nasabah untuk memenuhi kebutuhan konsumsif. Tetapi dalam pembiayaan ini pihak bank meminta jaminan tambahan yang seharusnya tidak diwajibkan oleh Peraturan Menteri Keuangan nomor 135/PMK.05/2008 pasal 10 ayat (2) yang berisikan agunan tambahan bagi KUR mikro tidak diwajibkan. Berdasarkan hal tersebut, penelitian ini bertujuan untuk mengetahui: 1.) Bagaimana prosedur jaminan tambahan pada pembiayaan mikro dengan akad Murabahah bil Wakalah di bank BRI Syariah KCP Soreang, 2.) Faktor apa saja yang mempengaruhi bank mensyaratkan adanya jaminan, 3.) Bagaimana jaminan tambahan dalam akad Murabahah bil Wakalah dalam perspektif hukum ekonomi syariah.Penelitian ini menggunakan metode studi kasus. Dengan jenis data yang digunakan ialah jenis data kualitatif. Adapun pengumpulan datanya menggunakan teknik wawancara dan studi kepustakaan. Berdasarkan hasil penelitian, bahwa pada pelaksanaan pembiayaan mikro dengan menggunakan akad Murabahah bil Wakalah dan adanya jaminan tambahan pada pembiayaannya diperbolehkan dikarenakan sebagai faktor akan kembalinya modal, tetapi dilihat dari kinerja nasabah sudah sesuai dengan perjanjian di awal dengan pihak nasabah agar tidak terjadinya moral hazard yang berupa penyimpangan dari pengolahan dana itu sendiri. Pada pasal 23 Undang-undang No. 21 Tahun 2008 menegaskan bahwa adanya norma agunan. Prinsip adanya agunan dalam bank syariah dilihat dari adanya prinsip rahn dan kafalah dalam Islam, kaidah al-urf dan kaidah usuliyah-fiqhiyah. Selain itu dari pihak bank tersendiri melihat dari dana yang disalurkan merupakan dana masyarakat yang harus di awasi dengan sangat hati-hati dengan pertimbangan resiko dan moral hazard.

The Influence of the Indonesia Ulema Council’s Fatwa on Cryptocurrency on the Use of Cryptocurrency by the Millennial Muslim Generation Ulpah, Siti Nurul; Susilawati, Cucu
JURNAL EKONOMI SYARIAH Vol 10, No 1 (2025): Jurnal Ekonomi Syariah
Publisher : Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jes.v10i1.12992

Introduction to The Problem: The Millennial Muslim Generation is unique, daring to try something new and cryptocurrency. Data shows that the millennial generation is the generation that uses cryptocurrency the most.Purpose/Objective Study: This study aimed to determine the influence of the Indonesian Ulema Council Fatwa on cryptocurrency and the use of cryptocurrency by the millennial Muslim generation. Design/Methodology/Approach: This study uses a quantitative approach with a descriptive method. Data collection techniques were carried out through online questionnaires of 100 respondents.Findings: The results of the study showed that the Indonesian Ulema Council Fatwa and Cryptocurrency simultaneously influenced the use of cryptocurrency by the Millennial Muslim Generation. So, it can be concluded that the substance of the Ulema Council Fatwa on Cryptocurrency is a consideration for the Millennial Muslim Generation in cryptocurrency transactions. Therefore, the substance of the Indonesian Ulema Council Fatwa does not prohibit and allow it ultimately, so the Millennial Muslim Generation needs to be careful in conducting cryptocurrency transactions that are by sharia.PapEr Type: Research Article

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