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Halal Lifestyle in Indonesia: Between Branding, Trends and Needs Susilawati, Cucu; Dzikrayah, Fithri; Bhatti, Omar Khalid
IKONOMIKA Vol 9, No 2 (2024)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ijebi.v9i2.21899

Abstract

In Indonesia, the halal lifestyle has begun to be widely implemented by Muslim communities since the government required halal certification for products circulating in Indonesia. However, do Muslim communities implement a halal lifestyle because of their awareness of religious commands, or do they follow trends and are influenced by branding? Therefore, this research aims to determine the influence of branding, trends and needs on implementing halal Lifestyles in daily life by Muslim communities in Indonesia. This research uses a quantitative, descriptive-comparative approach. Data collection techniques were carried out by distributing questionnaires and conducting expert interviews. Questionnaires were distributed to 300 respondents according to the criteria set by the researcher. As a result, the needs variable has the highest score with a total of 4.50 (very strong), while branding gets a score of 4.13 (intense), and the trends variable gets a score of 1.70 (very weak). Based on interviews with experts, the Muslim community in Indonesia agrees and recognizes that a halal lifestyle is not just branding or a trend. However, a halal lifestyle is an obligation that Muslims must carry out according to the commands in the Al-Qur'an and Hadith. For Muslims, adopting a halal lifestyle is worship and is worth a reward. In conclusion, a halal lifestyle is included
Dynamics of Halal Supply Chain Development in Indonesia Rozikin, Opik; Sonjaya, Adang; Susilawati, Cucu; bin Hussin, Hanafi
International Journal of Islamic Business and Economics (IJIBEC) Vol 8 No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v8i1.6808

Abstract

The article's main aim is to analyze the readiness of infrastructure to support the development of halal industrial areas in Indonesia. The discussion focused on aspects of infrastructure quality, halal awareness, and cooperation between organizations in the field of infrastructure. This study is proposed as literature research by examining various publications published in multiple media. The data that has been collected is validated and then analyzed using a descriptive-qualitative approach. Several halal industrial areas established in Indonesia are used as cases to discuss this study. This research shows that with Indonesia's sizeable Muslim population and solid demographic, religious, social and cultural capital, Indonesia has an excellent opportunity to become the centre of the world's halal industry. This support also takes the form of a high level of awareness regarding halal. However, Indonesia is still faced with various challenges, starting from suboptimal infrastructure and low awareness of halal certification, which results in limited availability of human resources and regulatory constraints so the halal industry can develop. The region's supply chain infrastructure and halal ecosystem accelerator could have been more optimal. This study can provide initial information on the development of halal industrial areas in Indonesia, but it requires further, more comprehensive research.
Identification and Efectiveness of Halal Tourism Laws in Indonesia Susilawati, Cucu
Journal of Islamic Economic Laws Vol 6, No 2 July 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v6i2.22597

Abstract

Indonesia has two crucial points in halal tourism: having a variety of attractive halal tourist destinations and a sizeable Muslim community. However, Indonesia still needs to improve compared to other countries. This study aimed to identify and determine the effectiveness of halal tourism regulations for Muslim communities in Indonesia. This research is normative empirical model in nature where several established rules and regulations are critically reviewed. A simple interview also conducted to support the result. This study found that the main umbrella of regulation was Law number 33/2014 on Halal Product Guarantee and Islamic Guidance of DSN-MUI Fatwa 108/DSNMUI/X/2016 on Toursim Management Based on Islamic Principles. While the latter is not a binding rule, the initial was found to be ineffective altough fulfilled the Rule of Law. In addition to that factor, we also found the ineffectiveness of law enforcement, the lacking facilities and inadequate infrastructure and low public awareness on the regulation. This article suggested that Indonesia should enact a more specific law devised for halal tourism to ensure the accelaration of this fast growing industry.
Accelerated Digital Transformation : Fintech and E-Commerce as a Positive Impact of the Covid-19 Pandemic Susilawati, Cucu
JURNAL EKONOMI SYARIAH Vol 8, No 1 (2023): Jurnal Ekonomi Syariah
Publisher : Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jes.v8i1.6432

Abstract

Introduction to The Problem: In 2016-2017 the fintech model in Indonesia was usually in the form of a payment system or online loan service. However, in 2019-2020 the fintech business model had 23 services. After the pandemic in Indonesia in 2020, fintech services continued to overgrow. Purpose: This study aims to explain the positive that the use of fintech has increased dramatically compared to previous years, and one of them is caused by the co-19 pandemic.Methodology: This type of research is qualitative and descriptive, and data collection methods are done with library research.Findings: This study shows that the Covid-19 pandemic made fintech and e-commerce experience a significant increase because these two products accelerate quickly. The use of fintech by both producers and consumers has at least helped people survive the pandemic. Likewise, with e-commerce, people can still meet all their living needs, especially clothing and food. The acceleration of digital transformation in Indonesia predicts that Indonesia will dominate the ASEAN internet economy in 2025.Paper Type: Research Articl
The Potential of Millennial Muslim’s Halal Tourism During The Covid-19 Pandemic Susilawati, Cucu; Abduh, Muhamad; Kamaruddin, Muhammad Iqmal Hisham; Sari, Rosi Hasna
Journal of Digital Marketing and Halal Industry Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.12806

Abstract

This research is motivated by the trend of increasing the tourism sector to 16.11 million people in 2019, which makes halal tourism such as one of the profitable industries in the global market. However, since the confirmed case of Covid-19 in March 2020, the tourism sector has decreased by 66.02% in April 2020. It is known that tourists visiting during the COVID-19 pandemic are tourists from the millennial generation. This study aims to find out how to implement halal tourism in Indonesia and to find out how the millennial generation has the potential to increase halal tourism during the Covid-19 pandemic. This study uses a mixed-method i.e. a combination of quantitative and qualitative. Based on the distribution of questionnaires to 300 respondents, the results stated that the millennial generation was interested in and carried out halal tourism. The conclusion is the millennial Muslim generation continued to carry out tourism during the pandemic by implementing strict health protocols. This research implies that halal tourism can still revive even though a pandemic hits it.