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All Journal AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan Jurnal Syntax Fusion : Jurnal Nasional Indonesia Agrikan: Jurnal Agribisnis Perikanan JURNAL RISET DIWA BAHARI Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research
Irsandi, Irsandi
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Social Sciences

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Esploration Of The Influence Of Marketing Mix Strategy On Repurchase Intention Of Motorcycle Products: A Consumer Perspective Made Agiyasa; Irsandi, Irsandi; Suci Asfarani; Trenggono Pujo Sakti
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

The purpose of this study is to explore how marketing mix strategies influence repurchase intentions of motorcycle products from the consumer's perspective. The research approach used in this study is a qualitative approach. This approach aims to understand the phenomenon in depth through the perspective of the participants. Qualitative research allows for in-depth exploration of consumer experiences, views, and perceptions related to marketing mix strategies and their influence on motorcycle product repurchase intentions. Based on the results of the study, it can be concluded that the 7P marketing mix strategy involving elements of product, price, promotion, distribution, people, process, and physical evidence has a significant influence on motorcycle repurchase intentions from a consumer perspective. Each element of the 7Ps plays a role in creating a positive consumer experience, which ultimately increases loyalty and repurchase decisions. Keywords: Marketing, Marketing Mix, Repurchase Intention
The Influence Of Electronic Word Of Mouth and Perceived Value on Online Purchasing Decisions Purchasing Decisions on the Shopee Marketplace Bela Dania Putri; Irsandi, Irsandi; Trenggono Pujo Sakti
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This research aims to test and analyze the influence of Electronic Word of Mouth and Perceived Value on Online Purchasing Decisions. This research was conducted on the Shopee Marketplace, a case study of Bandar Lampung University students. The sample for this research consisted of 65 respondents using random sampling techniques. Data were analyzed using multiple linear regression analysis, classical assumption test, T test, and coefficient of determination using SPSS software. The research results prove that partially there is a significant influence of the Electronic Word of Mouth variable on Online Purchasing Decisions, the Perceived Value variable has a significant impact on Online Purchasing Decisions.
Variation in Growth Patterns and Condition Factors of Fringe scale sardinella (Sardinella fimbriata) Based on the Moon Phase in Takalar Waters, Makassar Strait Irsandi, Irsandi; Kantun, Wayan
Agrikan Jurnal Agribisnis Perikanan Vol. 18 No. 1 (2025): Agrikan: Jurnal Agribisnis Perikanan
Publisher : Fakultas Pertanian, Universitas Muhammadiyah Maluku Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52046/agrikan.v18i1.2556

Abstract

This study was conducted from March to May 2025 in the waters of Takalar, Makassar Strait. This study used the observation and sampling method at the Takalar Beba Fish Landing Place. The data taken were in the form of fish length and fish weight to be used to obtain growth patterns and condition factors and the results obtained were analyzed descriptively narratively. The results showed that the number of catches of Fringe scale sardinella l during the bright moon phase was 1,389 fish, while in the dark moon phase it was 337 fish. These results indicate that the size distribution in the bright moon phase ranges from 10-14.5 cm (12.002 ± 0.972 cm) with a weight ranging from 10-25 g (17.070 ± 3.676 g) and the dark moon ranges from 11-14 cm (12.047 ± 0.938 cm) with a weight ranging from 12-25 g (16.727 ± 3.489 g). Fringe scale sardinella in both moon phases have a negative allometric growth pattern (b < 3), which is 2.2148 in the bright moon and 2.0683 in the dark moon. The relative condition factor value ranges from 0.681–1.059 (1.004 ± 0.095) in the bright moon and 1.108–1.195 (1.004 ± 0.088) in the dark moon. The negative allometric growth pattern is an indication of high fishing pressure with the utilization of Fringe scale sardinella in the bright moon phase as a more effective time.
Pelaksanaan Tanggung Jawab Sosial Di Perusahaan Swasta Nasional Dan Badan Usaha Milik Negara Saputra, Argadwi; Agustina Gultom, Indriati; Irsandi, Irsandi
Jurnal Syntax Fusion Vol 3 No 03 (2023): Jurnal Syntax Fusion: Jurnal Nasional Indonesia
Publisher : CV RIFAINSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/fusion.v3i03.279

Abstract

This research aims to analyze and know the implementation and sanction of Corporate Social Responsibility at National Private Company and State Owned Company. This research was conducted at PT Keong Nusantara Abadi Lampung and PT PLN (Persero) Lampung Distribution, and Lampung CSR Forum. The research method used is the normative and empirical juridical approach, which is done by examining the library materials consisting of secondary data and primary data, then data analysis is done by qualitative juridical analysis. Implementation of CSR in National Private Companies and State-Owned Enterprises have differentiation and similarity this is due to the different implementation of the legal basis, but in principle the implementation of CSR aims to improve the economy and prosper the community, in addition sanctions for companies that do not implement Corporate Social Responsibility is not clearly regulated in law in Indonesia, but if CSR is not implemented then the company will get moral sanction from society, which resulted in decreasing public trust.Implementation
PROGRAM PAGAR AYU: PEMANFAATAN REMPAH JAHE SEBAGAI SUMBER PENDAPATAN EKONOMI KELOMPOK WANITA DI TULANG BAWANG BARAT, LAMPUNG Handayani, Agustuti; Hakim, Lukmanul; Sakti, Trenggono Pujo; Irsandi, Irsandi; Ardiansyah, M; Santoso, Niki Agus
Jurnal Pengabdian UMKM Vol. 5 No. 1 (2026): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v5i1.106

Abstract

Program PAGAR AYU (Pemberdayaan Agar Mandiri dan Berdaya Saing) merupakan kegiatan pengabdian kepada masyarakat yang bertujuan untuk meningkatkan pendapatan ekonomi kelompok wanita melalui pemanfaatan rempah jahe sebagai produk unggulan lokal di Kabupaten Tulang Bawang Barat, Provinsi Lampung. Jahe dipilih karena memiliki ketersediaan bahan baku yang melimpah, nilai ekonomis tinggi, serta peluang pasar yang luas baik sebagai produk pangan maupun kesehatan. Metode pelaksanaan kegiatan meliputi identifikasi potensi dan kebutuhan kelompok, pelatihan pengolahan jahe menjadi produk bernilai tambah, pendampingan manajemen usaha sederhana, serta penguatan pemasaran produk. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan kelompok wanita dalam mengolah jahe menjadi produk olahan seperti jahe instan dan minuman herbal, serta meningkatnya motivasi berwirausaha dan kesadaran akan pentingnya pengelolaan usaha secara mandiri. Program ini diharapkan mampu mendorong kemandirian ekonomi perempuan, memperkuat UMKM berbasis rempah lokal, dan menjadi model pemberdayaan masyarakat yang berkelanjutan di wilayah pedesaan.
Co-Authors Agus Purnomo Agustuti Handayani Aldi Dinanjar Andala Rama Putra Barusman Anugerah, Erwin C ARDIANSYAH ARDIANSYAH Argadwi Saputra Bela Dania Putri Demallulu, Arnold Dora Rinova Fajri, Ratu Chaterine Hendri Dunan Indah Satria Indriati Agustina Gultom Jaya Jaya Lukman Daris Lukmanul Hakim M Ardiansyah, M M. Ardiansyah M. Oktaviannur Made Agiyasa Marzuki Marzuki Massiseng, Andi Nur Apung Niki Agus Santoso Nuzir, Fritz Akhmad Sakti, Trenggono Pujo Suci Asfarani Trenggono Pujo Sakti Wayan Kantun Wenny Permata Sari