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Firmannandya, Ade
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Koordinasi SPPG Sekolah dalam Program Makan Siang Bergizi Gratis (MBG) di Indonesia: Studi Kasus di Bojonegoro, Jawa Timur Prasetyo, Dwi; Arianto, Oni Dwi; Firmannandya, Ade; Putranto, Teguh Dwi
Jurnal Bina Praja Vol 18 No 1 (2026): [Sedang Berjalan]
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.18.2026.2955

Abstract

This study examines coordination between schools and the Nutrition Food Production Center (SPPG) in implementing Indonesia’s Free Nutritious Meal Program (MBG) in Bojonegoro Regency, East Java, across schools with diverse operational capacities. This study uses integrated qualitative methods by highlighting governance processes—role allocation, communication flows, decision-making, and reporting—rather than impact indicators. Data were generated through purposive focus group discussions with school principals, teacher MBG coordinators, SPPG managers and operational staff, and school committee representatives or parents, and triangulated with relevant program documents. Transcripts were analyzed thematically using iterative coding. Findings show coordination is mainly operational and weakly institutionalized: schools act as passive recipients, while SPPG controls menu selection, production, and logistics, yielding asymmetric, largely one way information exchange. Communication and problem reporting rely on informal messaging and brief delivery-time interactions, with limited documentation, unclear pathways, and inconsistent feedback. These governance gaps contribute to recurring delivery delays, unannounced menu changes, inadequate accommodation for dietary restrictions, and increased administrative workload for schools. They also intensify parental concerns regarding food quality and safety and influence student acceptance, thereby undermining program legitimacy. The study concludes that implementation quality depends on strengthening local coordination capacity through regular coordination forums, standardized reporting and feedback protocols, clearer role and accountability structures, and ongoing technical support aligning centralized standards with context-sensitive adaptation. Institutionalizing coordination would enable the school SPPG network to transition from reactive delivery to continuous improvement, supporting transparent learning, effective risk management, and sustained community buy-in over time.
PERENCANAAN EVENT KREATIF SEBAGAI MEDIA PEMASARAN UNTUK MENINGKATKAN LOYALITAS PELANGGAN DI MOMENTS CAFE & SPACE Fazar Ramadhan; Firmannandya, Ade; Putri, Velda Aurelia; Zahra, Idfiana; H, Muhammad Fikri
The Commercium Vol 10 No 2 (2026): The Commercium - April 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v10i2.76778

Abstract

Persaingan industri cafe yang mendukung pelaku usaha untuk menciptakan sebuah inovasi kreatif yang berorientasi pada pengalaman pelanggan. Tujuan dari penelitian ini adalah untuk merancang sebuah event kreatif sebagai salah satu media pemasaran untuk meningkatkan loyalitas pelanggan di Moments Cafe & Space, dengan menggunakan pendekatan bersifat kualitatif, metode penelitian ini dirancang melalui kajian teori sebagai landasan konseptual, penentuan waktu dan tempat penelitian, penentuan subjek penelitian, teknik pengumpulan data, serta teknik analisis data. Hasil penelitian menunjukkan bahwa perancangan event kreatif, mampu menciptakan engagement yang lebih kuat antara pelanggan dan brand. Event tersebut tidak hanya meningkatkan jumlah kunjungan, tetapi juga membangun emotional bonding yang berdampak pada peningkatan loyalitas pelanggan. Dari penelitian ini dapat disimpulkan bahwa event kreatif dapat menjadi salah satu media pemasaran yang efektif dalam meningkatkan loyalitas pelanggan apabila dirancang secara strategis, relevan dengan target pasar, serta mampu memberikan pengalaman yang berkesan bagi pelanggan.
Co-Authors Abiyozza, Joean Afiani, Kunti Dian Ayu Aisyiyah Rachma Dewi, Putri Aji, Gilang Gusti arianto, oni dwi Badruli Martati, Badruli Bambang Dwi Prasetyo Dwi Prasetyo FAJAR SETIAWAN Farah Nabila Rahmawati Fazar Ramadhan Fitri Norhabiba, Fitri Gusti Aji, Gilang H, Muhammad Fikri Huda, Anam Miftakhul Lina, Hasna Nur Meirza Nanda Faradita Miarta, Wahyu Mahesa Miftakhul Huda, Anam Mirnawati, Lilik Binti Mutiah Mutiah Mutiah Naila, Ismatun Pamuji, Eko Prabayanti, Herma Retno Putra, Deni Adi Putranto, Teguh Dwi Putri, Erza Angelia Putri, Velda Aurelia Qolbidiasih, Miftahul Nurul Retno Prabayanti, Herma Reza Safitri Safrina, Azwa Setiadi, Tatak Tansen, Robert Wahyuni, Holy Ichda Wahyuni, Jauhar Zahra, Idfiana