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All Journal JKMS : Jurnal Ilmu Komunikasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Cakrawala : Jurnal Humaniora Bina Sarana Informatika JURNAL SIMBOLIKA: Research and Learning in Communication Study Wacana: Jurnal Ilmiah Ilmu Komunikasi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Pengabdian Masyarakat Teknik Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Madaniya Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Ilmiah Wahana Pendidikan PARAHITA : Jurnal Pengabdian kepada Masyarakat J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat
Ikhma Zurani
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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STRATEGI KOMUNIKASI BISNIS KORAN HARIAN RIAU POS DALAM MEMPERTAHANKAN EKSISTENSI DI ERA DIGITAL Emalika Fijasya; Ikhma Zurani
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 5, No 2 (2023): Juli 2023
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v5i2.24651

Abstract

Media massa konvensional di era digital mulai mengembangkan konvergensi media untuk mempertahankan eksistensi termasuk Koran Harian Riau Pos yang telah mengembangkan website RiauPos.co untuk menyelaraskan diri di era digital. Penelitian ini dimaksudkan untuk mengetahui bagaimana strategi komunikasi bisnis Koran Harian Riau Pos mempertahankan eksistensi di era digital setelah melakukan konvergensi media. Tahapan dalam penelitian ini dibagi menjadi 3 bagian yaitu (1) bagaimana dimensi konvergensi Koran Harian Riau Pos di era digital, (2) bagaimana penerapan konvergensi sebagai strategi Koran Harian Riau Pos dalam mempertahankan eksistensi di era digital, (3) bagaimana peluang dan tantangan Koran Harian Riau Pos di era digital. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Data diperoleh dengan melakukan wawancara mendalam, observasi dan dokumentasi. Hasil dari penelitian ini menunjukkan Koran Harian Riau Pos berhasil mempertahankan eksistensinya di era digital dengan adanya dinamika yang terjadi dan penerapan konvergensi media sebagai strategi media cetak Riau Pos tetap bertahan di era digital. RiauPos.co lahir sebagai bentuk konvergensi dari Koran Harian Riau Pos. Kemudian disusul dengan media sosial dan e-paper sebagai pelengkap multiplatform Koran Harian Riau Pos sehingga pembaca bisa menjangkau informasi lebih mudah.
Pembinaan Unit Usaha Alumni Universitas Riau “Mamil Koki" dalam Rangka Pengembangan Kewirausahaan Berbasis Marketing Public Relations dan Pemanfaatan Digital Marketplace Tantri Puspita Yazid; Sesdian Angela; Irwan Iskandar; Rury Febriana; Rumyeni Rumyeni; Ikhma Zurani
Madaniya Vol. 4 No. 3 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.517

Abstract

Potensi usaha kuliner yang sangatlah besar dan tidak akan pernah berhenti terus bertumbuh di masyarakat dengan munculnya bisnis-bisnis seperti produksi rumahan hingga UMKM. Tingginya aktifitas masyarakat juga menjadi faktor yang mempengaruhi potensi usaha kuliner. Kekuatan merek dagang bagi suatu usaha tentu menjadi hal yang utama. Saat ini media digital pun telah memfasilitasi bagi pelaku dan kegiatan usaha dengan munculnya marketplace, kegiatan usaha dapat dibagikan sehingga dikenal masyarakat yang pada akhirnya akan bertujuan untuk memperoleh keuntungan serta peningkatan penjualan. “maMiL koki” adalah salah satu usaha kuliner yang telah dirintis sejak tahun 2020 oleh alumni Universitas Riau yang ada di Kota Pekanbaru. Namun usaha dagang ini belum banyak diketahui oleh masyarakat di Kota Pekanbaru. Adapun tujuan pengabdian ini untuk mengetahui pemahaman alumni yang berwirausaha mengenai pentingnya penguatan merek dagang berbasis marketing PR dan pendekatan komunitas dalam berwirausaha, untuk menganalisis kekuatan merek dagang dan citra usaha kuliner alumni, untuk memberikan pembinaan usaha bagi alumni yang berwirausaha berbasis IPTEK melalui rancangan strategi marketing PR (desain e-catalog, video profile) yang terkoneksi dengan marketplace dan social media dalam membantu mengembangkan usaha kuliner alumni yang berwirausaha. Dimana masyarakat sasarannya adalah alumni Universitas Riau yang berwiausaha. Pengabdian ini dilakukan dengan metode diskusi, praktek dan pembinaan. Sehingga memberikan kontribusi dan manfaat yang sesuai dengan tujuan pengabdian yang ingin dicapai keberhasilannya dengan dapat meningkatnya pemahaman mengenai citra dan branding kekuatan merek dagang dan diwujudkan dengan terealisasinya pendaftarakan merek dagang sebagai kekayaan intelektual. Selain itu tercipta wirausaha mandiri “maMiL koki” yang menjadi binaan Inkubator Bisnis dan P2K2 Universitas Riau melalui program pengabdian berkelanjutan.
Strategi Komunikasi Customer Journey UMKM Dalam Menghadapi Tantangan Dan Peluang Situasi The Messy Middle Ikhma Zurani; Dedi Kusuma Habibie; Tengku Firli Musfar
Cakrawala - Jurnal Humaniora Vol 23, No 2 (2023): September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v23i2.18932

Abstract

The study aims to identify the role and impact of the "middle messy" phase in the consumer journey towards brand marketing strategies. The ever-changing business era and the dynamics of consumer behavior require brands to adapt to complex environments. This research identifies the importance of the exploration and evaluation phases in the consumer journey, where consumers tend to be open to looking for new alternatives. The main objective of this research is to uncover how brands can take advantage of the opportunities that exist during this phase. The research method used involved in-depth interviews with clients who had just gone through the "dirty middle" phase. The data collected is then analyzed to find patterns of customer behavior, trends, and preferences during this phase. Research results show that smart and flexible brands can more effectively respond to market dynamics. They can leverage brand presence, apply relevant behavioral principles, and optimize consumer travel measures to maximize opportunities during the "middle messy" phase. The results of this study show that the "middle messy" phase is actually an opportunity for unestablished brands to attract consumer attention and preferences. It is important for brands to understand consumer behaviour during this phase, offer a different user experience, and provide relevant information. Brands can cope with challenges in uncertain situations and compete successfully by taking proactive and adaptive action. This research provides in-depth insight into how brands can respond to market dynamics and interact with consumers in an ever-changing era.
PEMANFAATAN TEKNOLOGI KOMUNIKASI SEKTOR PARIWISATA KECAMATAN KUOK KAPUPATEN KAMPAR, RIAU chelsy Yesicha; Ismandianto Ismandianto; Hevi Susanti; Ikhma Zurani
J-DEPACE (Journal of Dedication to Papua Community) Vol 2, No 2 (2019): Desember
Publisher : Universitas Victory Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34124/jpkm.v2i2.31

Abstract

Revolusi komunikasi mengiringi industri pariwisata dapat selaras memanfaatkan strategi promosi melalui sarana digital demi kemudahan akses pemenuhan kebutuhan tersier manusia. Tim pengabdian membidik potensi wisata Kecamatan Kuok Kabupaten Kampar layak untuk dikembangkan kearah digital dengan mengutamakan kesiapan pokdarwis khususnya desa belimbing. Kabupaten Kampar merupakan salah satu kabupaten penyumbang utama potensi wisata di Riau. Metode yang digunakan adalah metode ceramah dan diskusi dengan mengundang masyarakat pemilik home industri kuliner dan terutama Pokdarwis. Kesiapan sumber daya manusia dan stimulasi dari terapan e-tourism saat ini ditawarkan agar potensi wisata memberikan efek positif yang menyatu dengan peluang kerja dan peningkatan ekonomi masyarakat tempatan. Kecanggihan aplikasi augmented reality, pembuatan akun media sosial, web desa, dan bekerjasama dengan aplikasi sejalan dengan industri pariwisata baik nasional maupun mancanegara. Tentu saja sinergi dan kontrol antara pokdarwis, masyarakat dan aparatur desa perlu dijaga guna terpeliharanya kemandirian industry pariwisata desa meskipun demikian tetap diperlukan pendampingan bagi desa guna dalam menjalankan publikasi dan pengelolaan industri tersebut.
PENGARUH TERPAAN MEDIA INSTAGRAM @PEKANBARUKULINER TERHADAP PEMENUHAN KEBUTUHAN INFORMASI FOLLOWERS Nurul Wahyu Safira; Ikhma Zurani
Jurnal Ilmu Komunikasi Vol 11, No 2 (2022): Jurnal Ilmu Komunikasi (JKMS)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v11i2.7524

Abstract

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) STRATEGY PT. TELKOM THE RIAU Mainland TELECOMMUNICATION REGION IN MAINTAINING INDIHOME CUSTOMER LOYALTY Zurani, Ikhma; Amalia, Wan Ecika
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).10219

Abstract

Today's technological developments are increasingly diverse, one of which is the emergence of the internet which is one of the essential needs for some people. The competition between internet service providers is becoming more intense. For that a company needs to establish good relationships with customers to create long-term relationships. This study aims to determine the CRM strategy in the customer care unit at PT. Telkom Witel Ridar. The research concept used refers to the IDIC concept (identify, Differentiate, Interact, and Customize) by Peppers and Rogers. This study uses descriptive qualitative research methods with data collection techniques interview, observation, and documentation. The results of this study are in customer management with the concept of CRM IDIC is a form of CRM implementation of PT. Telkom Witel Ridar in managing relationships with customers that combines the communication skills of officers with technology. Starting from customer identification through NCX (New Customer Experience), My CX (Customer Experience), and starclick. Then differentiate customers based on existing customer data. Interact through various intermediary channels or directly. And also trying to modify various services and promos so that they can be tailored to the needs of customers.
Sinergitas Kemitraan melalui Pelatihan Media Digital Marketing bagi Pengrajin Batik Bono Wirman, Welly; Wahidar, Tutut Ismi; Yozani, Ringgo Eldapi; Ismandianto, Ismandianto; Zurani, Ikhma
MENARA RIAU Vol 18, No 2 (2024): Oktober 2024
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v18i2.25501

Abstract

Batik Bono is a work of art typical of Pelalawan district which has various motifs including Batik Kloso, Batik Sekijang and so on. The aim of this service is so that technological advances can be enjoyed by everyone, especially regional Batik craftsmen, to be able to adapt and maximize existing potential. In this case, the service team uses the method of implementing lectures and digital marketing media practices to help craftsmen market their products digitally so they can reach national and international markets. Realizing the limited human resources of Batik craftsmen in Pelalawan Regency, especially in using digital media to increase marketing of Bono Batik products, the service team collaborated with the Pelalawan Regency Manpower Service. From the results of the service, there are 50 Batik craftsmen spread across Pelalawan district. This dedication is a potential collaboration between the Riau Andalan Pulp and Paper (RAPP) company and the Pelalawan Regency Tourism Office to advance the business of Bono Batik craftsmen in the future.
INTEGRATED MARKETING COMMUNICATIONS PT TELKOMSEL SUMBAGTENG REGION IN AN EFFORT TO INCREASE INDIHOME CONSUMERS Masliati, Mardiyah; Zurani, Ikhma
Acta Diurna: Jurnal Ilmu Komunikasi Vol 20 No 2 (2024)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.actadiurna.2024.20.2.11028

Abstract

The increasing public need for the internet has made companies compete in providing internet service provider products. One of the internet service provider products with many users in Indonesia is IndiHome, which is a product of PT Telkomsel. Despite being the largest internet service provider, it does not necessarily make IndiHome the only internet service that people are interested in, so it takes integrated marketing communication (IMC) or integrated marketing communication to retain consumers and offer products that are of interest to potential consumers. This is what is being done by PT Telkomsel Sumbagteng Region in the Pekanbaru City area in an effort to increase IndiHome consumers. This research uses the descriptive-qualitative method by collecting data through observation, interview, and documentation techniques. The results showed that the marketing communication carried out by PT Telkomsel Sumbagteng Region includes advertising through print media, electronic media, and digital media; sales promotion through event activities such as bazaars and giving prizes; public relations by establishing good relations with consumers and partnerships; personal selling through door-to-door and open car product offerings; and direct marketing through the use of media such as websites, WhatsApp, and telephone in offering products to consumers.
Co-Authors Ahmad Fuadi Amalia, Wan Ecika Amanda Dwi Natasha Aras Mulyadi Azriyenni Azhari Zakri Dedi Kusuma Habibie Emalika Fijasya Gasela Hardianti Genny Gustina Sari Hevi Susanti Irwan Iskandar Ismandianto Masliati, Mardiyah Nurul Wahyu Safira Ringgo Eldapi Yozani Rumyeni, Rumyeni Rury Febriana Salsabila Salsabila Salwa Fahira Sesdia Angela Siprianus Lucky Samosir Ph Tantri Puspita Yazid Tengku Firli Musfar Tutut Ismi Wahidar Ulfadilah Ulfadilah Welly Wirman Yelmida Azis Yeni Kusumawaty Yesicha, Chelsy