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All Journal Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Sosioteknologi JURNAL DINAMIKA MANAJEMEN DAN BISNIS Indonesian Contemporary Nursing Journal (ICON Journal) JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI ESENSI: Jurnal Manajemen Bisnis Business Management Analysis Journal (BMAJ) IDEI: Jurnal Ekonomi & Bisnis Prima Abdika: Jurnal Pengabdian Masyarakat Journal of Islamic Economics, Management, and Business (JIEMB) Asian Journal of Management Analytics Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Bussiness and Management Issues Human Capital Development Panorama Nusantara Jurnal Manajemen Bisnis Jurnal Dinamika Manajemen Journal of Management and Economics Innovation
Tuti, Meylani
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

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Journal : Panorama Nusantara

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Pengaruh kualitas pelayanan dan promosi terhadap kepuasan pelanggan melalui keputusan pembelian Sofah, Aniya; Tuti, Meylani
Panorama Nusantara Vol 19 No 1 (2024): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan,persepsi harga terhadap kepuasan pelanggan melalui keputusan pembelian. Populasi dalam penelitian ini adalah pembeli pada warung jamu Mak dengan menggunakan teknik sampling purposive sampling yang diperoleh sampel sejumlah 153 orang. Teknik analisa data yang digunakan yaitu menggunakan SEM (Structual Equation Model) dengan bantuan SmartPLS 3. Hasil dari penelitian ini menunjukkan bahwa semua hipotesis diterima. Artinya bahwa ada pengaruh kualitas pelayanan terhadap kepuasan pelanggan melalui keputusan pembelian. Dan terdapat juga persepsi harga terhadap kepuasan pelanggan melalui keputusan pembelian. Selain itu juga, hasil ini menunjukkan adanya pengaruh kepuasan pelanggan terhadap keputusan pembelian.
PENGARUH PERSEPSI HARGA, CITRA MEREK, TERHADAP KEPUTUSAN DAN KEPUASAN PELANGGAN KOPI JAGO Fajeri, Vika Nurul; Tuti, Meylani
Panorama Nusantara Vol 20 No 2 (2025): Panorama Nusantara
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v20i2.2695

Abstract

This study aims to analyze the influence of price perception and brand image on purchasing decisions and their impact on customer satisfaction for Kopi Jago products. This study uses a quantitative approach, data were collected through distributing questionnaires to respondents who have purchased Kopi Jago. The sampling technique used was Accidental Sampling with a total of 255 respondents. The data analysis technique used SEM-PLS through the SmartPLS 3 application. The results of the study indicate that both price perception and brand image have a positive and significant effect on purchasing decisions and customer satisfaction. In addition, purchasing decisions have also been shown to have a significant effect on customer satisfaction. These findings confirm that positive perceptions of price and a strong brand image can increase purchasing decisions and customer satisfaction. Kopi Jago needs to continue to maintain quality, image, and competitive prices to maintain and increase customer satisfaction.
Co-Authors Abdul Rasid Abiyyu, Muhammad Fadhil Afrilianti, Lisa Ahmad, Sitti Musdalifah Aisyah, Ria Siti Aldiaz, Nail Aprilia Amanda, Indah Apriliani, Ernix Aryani, Dwi Retno Asfawi, Kristiyani Aslinda Mohd Shahril, Aslinda Mohd Asmoro, Indriani Putri bellen, yuni alfitri Caterine, Caterine Cynthia, Rosabella Dwini, Sekar Efendi Efendi Erwan, Dona Fahlia, Alya Fajeri, Vika Nurul Islam, Alif Muhammad Kurniawan Widiyasa, I Gede Bayu Lestari, Anisa Citra Mitasari, Eliam Lola Mukarommah, Amirah Salwa Mulfa, Dian Lestari nadeka, lora Arista Paludi, Salman Pengestu, Kantri Setiawan Rahmawati, Inggit Rakhmawati, Heni Ramjaya, Farhan Sukma Saputra Rivana Aurelia Agustina Rizkautami, Puspa Rizki, Fitto Safitri, Anisa Dwi Semi, Herlina Sofah, Aniya Sulistia, Viki Sunaryo Sunaryo Widiarto, Rafa Wina Yeni Kurniati Yuliana, Selvia Tri Yulianzha, Tiara Andra