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All Journal Jurnal Algoritma Jurnal Kalibrasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Khazanah Sosial JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Yumary: Jurnal Pengabdian kepada Masyarakat Journal of Social Research Jurnal Algoritma Jurnal Kalibrasi Proceeding ISETH (International Summit on Science, Technology, and Humanity) ASERSI : Jurnal Akuntansi Terapan dan Bisnis Jurnal Media Pengabdian Komunikasi Journal Of Entrepeneurship and Strategic Management (JESM) Indonesian Journal of Humanities and Social Sciences
Suseno, Novie Susanti
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Journal : Journal of Social Research

 1 
Public Relations Strategies Via Instagram Account @Putrikarlina14 to Increase the Popularity of Garut Regional Election (Pilkada Garut) Ahyar, Akmal Taufiqurrohman; Suseno, Novie Susanti; Dewi Suyatman Yatnosaputro , Rosanti Utami
Journal of Social Research Vol. 4 No. 7 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i7.2667

Abstract

This study examines the public relations strategy employed through the Instagram account @putrikarlina14 to increase the popularity of the Syakur-Putri candidate pair in the 2024 Garut regional election. The background of the study highlights the drastic rise in electability, significantly influenced by the role of social media. A descriptive qualitative method was applied, involving interviews, observations, and content analysis. The results show that communication strategies integrating personal branding and mass communication theory successfully built emotional closeness, increased engagement, and shaped a positive public image. The use of Instagram features such as Stories and Reels proved effective in reaching young voters. The study concludes that a structured digital strategy with strong visual storytelling can foster adaptive, participatory, and impactful political communication at the local level.
Co-Authors Abdullah Ramdhani Ahyar, Akmal Taufiqurrohman Al Faujan, Septian Kiki Aulia, Elvira Frischa Awaliah, Nada Barkah, Sarifatun Nisa Desianti, Selsya Dewi Suyatman Yatnosaputro , Rosanti Utami Dini Turipanam Alamanda Elsan, Helena Zaskia Febrina, R. Ismira Hilmi Aulawi Ieke Sartika Iriany Iis Zilfah Adnan, Iis Zilfah Kusmiati, Eti Mariska, Revi Sasti Muchtar, Alyya Najla Nabhani, Irfan Resty Mustika Pratiwi Rustandi Rustandi, Rustandi Sopiah, Sopi Susanto, Riki Aji Sylvia, Via Ungkari, Marti Dewi Utami Dewi, Rosanti Wahyuningsih Wahyuningsih Winda Wulandari, Winda Yatnosaputro, Rosanti Utami Dewi Suyatman