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All Journal Kinesik Multicience Indonesian Journal of Multidisciplinary Science Journal Of Human And Education (JAHE) Mamangan Social Science Journal Sinergi International Journal of Communication Sciences PEDAMAS (Pengabdian Kepada Masyarakat) Tadulako Social Science and Humaniora Journal Social Humanity
SUMARNI ZAINUDDIN
Program Studi Ilmu Komunikasi, FISIP, Universitas Tadulako
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Social Humanity

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STRATEGI PIMPINAN DALAM MENANGANI KRISIS PASCA PENYALAHGUNAAN KEKUASAAN KARYAWAN DI PT. OSJAS Nur'rahma; Zainuddin, Sumarni; Suriady, Israwaty
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 1 (2019): June
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v3i1.1327

Abstract

The research objectives are (1) To determine the stage of the crisis that occurred at PT. OSJAS, (2) To describe the leadership strategy in dealing with the crisis after the abuse of power of employees at PT. OSJAS. This type of research is a qualitative research with a case study basis. This research was conducted at PT. OSJAS which is located in Tawaili District, North Palu. The research concept is about the crisis and the leadership strategy in dealing with the crisis at PT. OSJAS, subjects or informants in this study amounted to seven people. The type of data used in this study is the type of primary and secondary data. As a tool in data collection using observation and in-depth interviews (depth interviews). The results showed that the crisis faced by PT. OSJAS is a stage of Crisis Resolution. This stage of crisis resolution was obtained in accordance with the results of the study by identifying the crisis that the problems that arise are caused by the abuse of power of employees who are given special authority as managers of PT. OSJAS. PT. OSJAS is in the resolution stage because it has gone through the repair process. Furthermore, in the incident the leadership of PT. OSJAS handled the crisis with an adaptive strategy with quite extensive handling steps. The first was to change the policy by dismissing SA as a manager at PT. OSJAS to avoid even greater losses, the second to straighten the company's image, this strategy is to restore public trust in the company from negative perceptions by delivering information related to the case that occurred at PT. OSJAS.
STRATEGI PENYIARAN RADIO NEBULA 101FM DALAM MENJAGA EKSISTENSI DI KALANGAN PENDENGAR Irnadi, Muhammad Agung; Zainuddin, Sumarni; Yusaputra, Muhammad Isa
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2019): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v3i2.1338

Abstract

This research aims to determine the strategy of broadcasting Nebula 101 fm radio in maintaining its existence among listeners. The writer uses descriptive research. Informants were selected by purposive sampling method. The informants selected were Agusta Sri Astuti (senior announcer at Radio Nebula 101Fm), Nana Rachman (junior announcer at Radio Nebula 101 Fm), and Ronny Rotty (Broadcast Manager at Radio Nebula 101 Fm). Data collection methods used are observation and interviews. The process of data analysis through qualitative data analysis methods. From the results of the research, it is known that in radio broadcasts, several steps need to be taken to maintain the continuity of the radio to last a long time and also the listeners of the radio feel comfortable to continue listening to the radio. Nebula FM is 25 years old, but still has an existence among its listeners. Radio implements strategies in the form of (1) Radio Nebula's management does not make Radio Nebula programs on a regular basis, but goes through the planning process and survey process to Nebula listeners, (2) One program has its own listeners, so Radio Nebula knows who the listeners are and that useful for making adlips for advertisements, (3) Radio Nebula adjusts the materials that must be brought on certain programs and the songs played must also be adjusted to the listener's mood at certain hours, (4) Programs that is on Radio Nebula, mostly old-school programming, but designed and presented differently. (5) The classification of existing programs makes radio has a diverse audience mass. Radio Nebula always strives to be able to maintain audiences and make interesting programs so that listeners are not easily left out.
STUDI PEMANFAATAN INTERNET PADA MAHASISWA KOMUNIKASI FISIP UNTAD ANGKATAN 2015 Haikal, Muhammad; Zainuddin, Sumarni; Alatas, Raisa
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2019): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v3i2.1339

Abstract

Along with the change in the learning paradigm, the success of teaching and learning activities in higher education is not only determined by the factor of the lecturer, but is strongly influenced by the activity of students. Through the internet, students can access various literatures and scientific references that are needed quickly, so as to facilitate the study process. The problem of this research is how to use the internet by students of Fisip Untad Communications class of 2015, and what factors support students of Fisip Untad Communications to use the internet as a medium. This research uses qualitative research with a case study approach. There were four informants in this study. Data collection techniques are observation and interviews. The results showed that some Untad Communication students were familiar with and used the internet as a medium. Each student has a different way of using the internet such as where to access, how long to access the internet, and also the sites accessed by students. The places to access the internet that are often used by students are in internet cafes, at home, and in the environment around campus. Untad Fisip Communications students use the internet as a medium, because the internet can make it easier to find information and course assignments. Factors supporting the use of the internet as a student medium include demands from lecturers to fulfill course assignments, more complete learning resources on the internet, assisting in obtaining course references, making it easier to do assignments, the information available is clearer and more valid, faster in information search, more complete sources of knowledge, hotspots on campus, up to date/new news, lower costs, easy access, curiosity and needs.
PERSONAL SELLING SEBAGAI KOMUNIKASI PEMASARAN PRODUK INDIHOME PT. TELKOM PALU Faisal; Zainuddin, Sumarni; Alfiyaty, Rizqy
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2019): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v3i2.1341

Abstract

This study aims to determine the form of Personal Selling by PT. Telkom as well as knowing the Personal Selling process carried out by PT. Telkom Palu. The type of research used is descriptive qualitative type. The basis of research in this study is a case study, data collection techniques used are observation and in-depth interviews. The data analysis technique used in this research is the data analysis technique of Miles and Huberman's interactive analysis model, namely data reduction, data presentation, conclusion drawing and verification. The results showed that the form of Personal Selling that occurred at PT. Telkom Palu, namely, (1) retail sales, sales serving prospective customers who come to the company, (2) field sales, sales selling outside the company, and (3) executive sales, PT. Telkom Palu involves agency leaders in product marketing. The Personal Selling process that occurs are, (1) looking for potential customers, sales canvassing related to customer references, (2) preliminary approach, sales start a relationship with the initial steps, namely several personal visits, telephone and sms, (3) approach, sales look attractive and be polite and attentive to potential customers, (4) presentation and demonstration, sales bring supporting tools that support smooth activities, (5) overcome objections, sales when meeting potential customers, by making sales, and listening to all complaints related to IndiHome product problems, (6) closing sales, sales recognizing signs given by customers in the form of statements or comments, and (7) following up, sales ensuring customer satisfaction and repeat purchases. This has been done by PT. Telkom Palu in order to attract interest and increase sales of telecommunication service products.
Co-Authors Adrian, Donal Ahmad Fauzan Alatas, Raisa Alfiyaty, Rizqy Dwi Rohma Wulandari Fadhlia, Fadhlia Fadli, Magfirah Atsari Ayu Faisal Indah Tri Handayani Irnadi, Muhammad Agung Jafar, Mohamad Jaya, I Kadek Yuda MAHPUDDIN Mambang Melisa, Ade Putri Muhammad Haikal Muhammad Wahid Muhammad Wahid Muliawan, dadang Nur'rahma Rahmarini, Giska Mala Ramadhan, Moch Rezky Ramadhan, Moch. Rezky Reksa, Mohammad Iqbal Maharansyah Arya Rohma Wulandari, Dwi Siti Zahra Sitti Murni Kaddi Suriady, Israwaty Tampubolon, Romaulina Utama, Roman Rezki Wahid, Muhammad Yusaputra, Muhammad Isa