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All Journal Kinesik Multicience Indonesian Journal of Multidisciplinary Science Journal Of Human And Education (JAHE) Mamangan Social Science Journal Sinergi International Journal of Communication Sciences PEDAMAS (Pengabdian Kepada Masyarakat) Tadulako Social Science and Humaniora Journal Social Humanity
SUMARNI ZAINUDDIN
Program Studi Ilmu Komunikasi, FISIP, Universitas Tadulako
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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STRATEGI PENYIARAN RADIO NEBULA 101FM DALAM MENJAGA EKSISTENSI DI KALANGAN PENDENGAR Irnadi, Muhammad Agung; Zainuddin, Sumarni; Yusaputra, Muhammad Isa
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2019): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v3i2.1338

Abstract

This research aims to determine the strategy of broadcasting Nebula 101 fm radio in maintaining its existence among listeners. The writer uses descriptive research. Informants were selected by purposive sampling method. The informants selected were Agusta Sri Astuti (senior announcer at Radio Nebula 101Fm), Nana Rachman (junior announcer at Radio Nebula 101 Fm), and Ronny Rotty (Broadcast Manager at Radio Nebula 101 Fm). Data collection methods used are observation and interviews. The process of data analysis through qualitative data analysis methods. From the results of the research, it is known that in radio broadcasts, several steps need to be taken to maintain the continuity of the radio to last a long time and also the listeners of the radio feel comfortable to continue listening to the radio. Nebula FM is 25 years old, but still has an existence among its listeners. Radio implements strategies in the form of (1) Radio Nebula's management does not make Radio Nebula programs on a regular basis, but goes through the planning process and survey process to Nebula listeners, (2) One program has its own listeners, so Radio Nebula knows who the listeners are and that useful for making adlips for advertisements, (3) Radio Nebula adjusts the materials that must be brought on certain programs and the songs played must also be adjusted to the listener's mood at certain hours, (4) Programs that is on Radio Nebula, mostly old-school programming, but designed and presented differently. (5) The classification of existing programs makes radio has a diverse audience mass. Radio Nebula always strives to be able to maintain audiences and make interesting programs so that listeners are not easily left out.
STUDI PEMANFAATAN INTERNET PADA MAHASISWA KOMUNIKASI FISIP UNTAD ANGKATAN 2015 Haikal, Muhammad; Zainuddin, Sumarni; Alatas, Raisa
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2019): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v3i2.1339

Abstract

Along with the change in the learning paradigm, the success of teaching and learning activities in higher education is not only determined by the factor of the lecturer, but is strongly influenced by the activity of students. Through the internet, students can access various literatures and scientific references that are needed quickly, so as to facilitate the study process. The problem of this research is how to use the internet by students of Fisip Untad Communications class of 2015, and what factors support students of Fisip Untad Communications to use the internet as a medium. This research uses qualitative research with a case study approach. There were four informants in this study. Data collection techniques are observation and interviews. The results showed that some Untad Communication students were familiar with and used the internet as a medium. Each student has a different way of using the internet such as where to access, how long to access the internet, and also the sites accessed by students. The places to access the internet that are often used by students are in internet cafes, at home, and in the environment around campus. Untad Fisip Communications students use the internet as a medium, because the internet can make it easier to find information and course assignments. Factors supporting the use of the internet as a student medium include demands from lecturers to fulfill course assignments, more complete learning resources on the internet, assisting in obtaining course references, making it easier to do assignments, the information available is clearer and more valid, faster in information search, more complete sources of knowledge, hotspots on campus, up to date/new news, lower costs, easy access, curiosity and needs.
PERSONAL SELLING SEBAGAI KOMUNIKASI PEMASARAN PRODUK INDIHOME PT. TELKOM PALU Faisal; Zainuddin, Sumarni; Alfiyaty, Rizqy
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2019): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v3i2.1341

Abstract

This study aims to determine the form of Personal Selling by PT. Telkom as well as knowing the Personal Selling process carried out by PT. Telkom Palu. The type of research used is descriptive qualitative type. The basis of research in this study is a case study, data collection techniques used are observation and in-depth interviews. The data analysis technique used in this research is the data analysis technique of Miles and Huberman's interactive analysis model, namely data reduction, data presentation, conclusion drawing and verification. The results showed that the form of Personal Selling that occurred at PT. Telkom Palu, namely, (1) retail sales, sales serving prospective customers who come to the company, (2) field sales, sales selling outside the company, and (3) executive sales, PT. Telkom Palu involves agency leaders in product marketing. The Personal Selling process that occurs are, (1) looking for potential customers, sales canvassing related to customer references, (2) preliminary approach, sales start a relationship with the initial steps, namely several personal visits, telephone and sms, (3) approach, sales look attractive and be polite and attentive to potential customers, (4) presentation and demonstration, sales bring supporting tools that support smooth activities, (5) overcome objections, sales when meeting potential customers, by making sales, and listening to all complaints related to IndiHome product problems, (6) closing sales, sales recognizing signs given by customers in the form of statements or comments, and (7) following up, sales ensuring customer satisfaction and repeat purchases. This has been done by PT. Telkom Palu in order to attract interest and increase sales of telecommunication service products.
Participatory Communication and Digital Strategies in Environmental Advocacy: A Narrative Review of Frameworks and Impacts Sumarni Zainuddin; Muliawan, Dadang; Trihandayani, Indah; Mambang
Sinergi International Journal of Communication Sciences Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v2i4.679

Abstract

Effective communication strategies have become indispensable in environmental advocacy amid escalating ecological crises.This narrative review explores how participatory and digital communication frameworks influence environmental awareness, public engagement, and policy transformation across varied sociopolitical contexts.Drawing on empirical literature from 2010 to 2024, sources were identified through Scopus, Google Scholar, and PubMed using terms like "environmental communication," "advocacy strategies," and "digital engagement."Studies were selected based on peer-review status, empirical relevance, and focus on participatory and multimedia approaches.The findings indicate that participatory communication, social media, narrative storytelling, and immersive technologies play pivotal roles in shaping environmental discourse and mobilizing public action.Visual and digital media significantly enhance emotional engagement, message clarity, and behavioral response. However, communication success often depends on systemic factors such as governance models (e.g., democratic vs. authoritarian regimes), economic capacity (e.g., campaign funding), and cultural alignment (e.g., values embedded in messaging). This review offers a multidimensional synthesis of participatory and technology-driven communication frameworks, highlighting policy and practice implications, particularly in low- and middle-income countries.
Co-Authors Adrian, Donal Ahmad Fauzan Alatas, Raisa Alfiyaty, Rizqy Donal Adrian Dwi Rohma Wulandari Dwi Rohma Wulandari Fadhlia, Fadhlia Fadli, Magfirah Atsari Ayu Faisal Indah Tri Handayani Irnadi, Muhammad Agung Jaya, I Kadek Yuda Magfirah Atsari Ayu Fadli MAHPUDDIN Mambang Melisa, Ade Putri Moch. Rezky Ramadhan Mohamad Jafar Muhammad Haikal Muhammad Wahid Muhammad Wahid Muhammad Wahid Muliawan, dadang Nur'rahma Rahmarini, Giska Mala Ramadhan, Moch Rezky Reksa, Mohammad Iqbal Maharansyah Arya Romaulina Tampubolon Siti Zahra Sitti Murni Kaddi Suriady, Israwaty Tampubolon, Romaulina Utama, Roman Rezki Wahid, Muhammad Yusaputra, Muhammad Isa