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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Kalbisocio: Jurnal Bisnis dan Komunikasi Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research
Manalu, Darma
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Pengaruh Pengembangan Wisata Kuliner dan Ekonomi Kreatif Terhadap Minat Berkunjung Wisatawan di Kota Berastagi Barus, Nikolas Syahputra; Manalu, Darma; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4484

Abstract

This research aims to determine the influence of culinary tourism and the creative economy on tourist interest in visiting the city of Berastagi. This research was conducted using quantitative methods. Data collection techniques using questionnaires. Based on hypothesis testing with the t test, the calculated t value for the culinary tourism variable is 2.166, where the value is > 1.986 from t table and the significant value for the culinary tourism variable is 0.01 < 0.05 (5%). In the creative economy variable, the tcount value is 2.220, where the value is > ttable 1.986 and the significant value in the creative economy variable is 0.03 < 0.05 (5%). So it can be concluded that culinary tourism and the creative economy have a positive and significant influence on tourists' interest in visiting the city of Berastagi. And the f test obtained a calculated f value of 9.855 where this value is > f table of 3.09. And the significant value is 0.000 < the significance level of 0.05. So it can be concluded that culinary tourism and the creative economy simultaneously have a positive and significant effect on tourists' interest in visiting.
Pengaruh Value Proposition Dan Level Of Loyalty Terhadap Keputusan Penggunaan Transportasi In-Driver Di Medan Timur Pasaribu, Josua; Manalu, Darma; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4487

Abstract

This research aims to identify and analyze the main factors that influence customer loyalty in the highly competitive online transportation business. Transportation has an important role in everyday life, both in urban and rural areas. Of the various types of transportation, land transportation is the most dominant in Indonesia because of its accessibility, more affordable prices and flexibility. One of the online transportation companies developing in Indonesia is In-Driver, which entered the Indonesian market in 2019 with a unique feature in the form of a negotiation system between drivers and users. In tight competition with other online transportation services such as Gojek, Grab, and Maxim, In-Driver needs to pay attention to factors that influence customer loyalty, brand image, and the value perceived by customers.
Pengaruh Financial Knowledge Dan Socialization Agents Terhadap Management Behavior Pada Mahasiswa Universitas HKBP Nommensen Medan Pardede, Wahyu K.; Manalu, Darma; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4494

Abstract

This research aims to determine the influence of Financial Knowledge and Socialization Agents on Financial Management Behavior in HKBP Nommensen University students. This research was conducted using quantitative methods. Data collection techniques using questionnaires. Based on hypothesis testing with the t test, the calculated t value for the Financial Knowledge variable is 4.754, where the value is > from t table 0.2006 and the significant value for the Financial Knowledge variable is 0.000 < from the significance level of 0.05 (5%). So it can be concluded, Financial Knowledge has a positive and significant effect on Financial Management Behavior. And the f test obtained a calculated f value of 11,733 where this value is > f table of 3.09. And the significant value is 0.000 < the significance level of 0.05. So it can be concluded that simultaneously Financial Knowledge and Socialization Agents together have a significant influence on Financial Management Behavior.
Pengaruh Harga Dan Gaya Hidup Terhadap Keputusan Pembelian Iphone Pada Mahasiswa Kedokteran UHN Medan Silaban, Fitri Suriani Br.; Manalu, Darma; Simangunsong, Ridhon
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4521

Abstract

This study aims to analyze the influence of price and lifestyle on iPhone purchasing decisions among Faculty of Medicine students. iPhone products are known for their premium quality which is a symbol of social status, so they are chosen by many students who prioritize a modern lifestyle. This research used a quantitative method with a survey approach, where data was obtained through questionnaires distributed to 96 students from the Faculty of Medicine. The analysis technique used is multiple linear regression to determine the influence of price and lifestyle on iPhone purchasing decisions. The research results show that these two variables, price in accordance with product quality and lifestyle that supports social status, have a significant influence on purchasing decisions. These findings provide a deeper understanding of the factors that influence premium product purchasing decisions, especially among students.
The Influence of Creativity on Welfare Through Self-Efficacy in the Lake Toba Area of Samosir District Siagian, Nalom; Manalu, Darma; Tobing, Artha Lumban; Sihombing, Natalia E; Pasaribu, Jhonson
Jurnal Penelitian Pendidikan IPA Vol 10 No SpecialIssue (2024): Science Education, Ecotourism, Health Science
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10iSpecialIssue.7803

Abstract

This research aims to analyze the influence of creativity, business interest and self-efficacy on community welfare in the Lake Toba area of Samosir Regency as a tourist attraction, using IBM AMOS path analysis with a sample of 200 people spread across nine sub-districts. This research uses primary data and secondary data collected using the Liskert scale and field observations. The results of the research show that creativity has a direct effect on community welfare, creativity has a direct effect as evidenced by the value (p) = 0.000 < 0.05. Self-efficacy is able to mediate creativity to improve welfare with the result t = 13.15092246 > t table (0.05; 200-4) = 1.972141. Therefore, the first, second and sixth hypotheses in this research can be accepted. Business interests have a direct influence on community welfare. This can be proven by the value (p) = 0.000 < 0.05 while business interest on self-efficacy has no effect with value (p) = 0.34 > 0.05 and self-efficacy is unable to mediate business interest to improve community welfare with calculated t value = -0.93118348 < t table (0.05; 200-4) = 1.982597 then the third hypothesis is accepted while the fourth hypothesis and the seventh hypothesis are rejected.
Co-Authors Artha Lumban Tobing Barus, Nikolas Syahputra Gulo, Ardelia Gulo, Suci Sang Primadona Gultom, Miranda Hasibuan, Leo Jabonor Hasugian, Johannes Calvin Jonson Rajagukguk Kepler Sinaga Lase, Santri Erlinda Lumbantobing, Artha Maduma, Novita Tiur Napitupulu, Lenny R.L.A. Pardede, Ira Maryas Pardede, Wahyu K. Pasaribu, Jhonson Pasaribu, Josua Roshinta, Johanna Siagian, Nalom Sihombing, Natalia E Sihombing, Natalia E.T. Silaban, Fitri Suriani Br. Simangunsong, Ridhon Simangunsong, Ridhon MB. Simangunsong, Ridhon NB. Simangunsong, Ridhon. MB. Simanjorang, Lasmina Kajol Sinaga, Norayanti