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ANALYSIS OF THE INFLUENCE OF SALARY, LEADERSHIP STYLE, AND WORK ENVIRONMENT ON JOB SATISFACTION (CASE STUDY AT CHEVANI HOSPITAL, TEBING TINGGI CITY) Cahyadi, Lukieto
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 2 (2020): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.714 KB) | DOI: 10.54443/ihert.v2i.15

Abstract

This study aims to determine the Analysis of the Effect of Wages, Leadership Style, and Work Environment on Job Satisfaction (Case Study at Chevani Hospital, Tebing Tinggi City). The research method used was a quantitative method using SPSS version 25.00 which was collected from the results of distributing questionnaires to hospital nurses. Chevani as many as 40 respondents. The analytical method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is the normality test, multicolonearity test, heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis testing, namely the T test. (Y), the leadership style variable (X2) has no effect on the job satisfaction variable (Y),
THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF ACER BRAND LAPTOP (Case Study of STIE BINA KARYA Tebing Tinggi Students) CAHYADI, LUKIETO
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 2 (2020): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.979 KB) | DOI: 10.54443/ihert.v2i.22

Abstract

This study aims to determine "The Influence of Brand Image and Product Quality on Purchase Decisions of Acer Brand Laptops (Case Study of STIE BINA KARYA TEBING TINGGI STUDENTS)". The sampling method used in this study was to use the Saturated Sampling formula for 39 samples who were Acer laptop users at STIE BINA KARYA students. Based on the results of the analysis of hypothesis 1, it can be concluded that the first hypothesis is accepted, meaning that the Brand Image variable (X1) influences the Purchase Decision variable (Y) with a tcount (3.359) > ttable (2.434) . Based on the results of the analysis of hypothesis 2, it can be concluded that the second hypothesis is rejected, meaning that the Product Quality variable (X2) has no effect on the Purchase Decision variable (Y) with a tcount (0.387) < ttable (2.026). 3.
THE EFFECT OF FLASH SALE AND FREE SHIPPING PROMOS ON PURCHASE DECISIONS ON E-COMMERCE SHOPEE (Case Study of STIE Bina Karya Tebing Tinggi Students) CAHYADI, LUKIETO
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 2 (2020): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.138 KB) | DOI: 10.54443/ihert.v2i.26

Abstract

The e-commerce business is growing and developing rapidly in Indonesia, the high interest in online shopping in the community has made a lot of new e-commerce pop up in Indonesia. One of the largest e-commerce providers in Indonesia is Shopee. Flash sale programs and free shipping promotions make Shopee one of the most popular online platforms in Indonesia. This study aims to analyze how the effect of flash sales and free shipping promotions on purchasing decisions of e-commerce Shopee (a case study on STIE Bina Karya Tebing Tinggi student). This type of research is quantitative research with an associative approach. Sampling used a purposive sampling technique and used 65 respondents as samples. The primary data used in this study was obtained by distributing questionnaires via Google form, while the secondary data was obtained through a literature study. The data analysis method used the validity test, reliability test, classical assumption test, multiple linear regression test, and hypothesis test. The results of the research conducted showed that the flash sale variable (X1) did not significantly influence purchasing decisions. Meanwhile, the variable free shipping promo (X2) has a significant effect on purchasing decisions, however, the flash sale and free shipping promo variables simultaneously (simultaneously) affect purchasing decisions (Y). The coefficient of determination test shows that there is a fairly close relationship between flash sales and free shipping promotions on purchasing decisions with an R-value of 0.836. Through the adjusted R square value, it is also known that the flash sale variable and free shipping promo contributed 69% to the purchasing decision variable,