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Relational Marketing Management and Influence on Customer Loyalty: Empirical Evidence from Islamic Banks in North Sumatra Fitrianingsih; Cahyadi, Lukieto; Candrasa, Limega
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4673

Abstract

In the era of globalization and increasing competition, the banking industry faces major challenges in maintaining customer loyalty. Islamic banks, as alternative financial institutions, have distinctive characteristics that differentiate them from conventional banks. In the context of increasingly intense competition in the banking industry, particularly among Islamic banks, it is essential for financial institutions to build strong and sustainable relationships with their customers. This study aims to analyze the influence of relationship marketing management on increasing customer loyalty in Islamic banks operating. The research employs a quantitative approach using a survey involving 200 Islamic bank customers. The collected data were analyzed using descriptive statistical techniques and linear regression to measure the influence of relationship marketing management variables such as communication, trust, and customer satisfaction on customer loyalty. The results indicate a significant positive relationship between relationship marketing management and customer loyalty. Effective communication and strengthened customer trust are key factors in building loyalty. These findings provide important implications for Islamic bank management, highlighting the need to develop improved marketing strategies that focus on long-term customer relationships to enhance customer retention and satisfaction.
Pengaruh Content Marketing Terhadap Keputusan Pembelian Melalui Customer Engagement pada Mickey Dimsum Tebing Tinggi Zery Febriano; Rizki wahyudi; Willy Cahyadi; Limega Candrasa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8902

Abstract

This study aims to determine the Influence of Content Marketing on Purchasing Decisions Through Customer Engagement at Mickey Dimsum Tebing Tinggi. The research method used is a quantitative method using Smart PLS version 3.0. The questionnaire was distributed to 100 respondents. The data analysis method used in the study is the measurement model (outer model), namely the validity test, reliability test, then the structural model (inner model) including: coefficient of determination/r-square (r2) and hypothesis testing with t-statistics and indirect effect tests. The results of Smart PLS 3.0 in this study are that Content Marketing has an effect on Customer Engagement at Mickey Dimsum Tebing Tinggi, Content Marketing has an effect on Purchasing Decisions at Mickey Dimsum Tebing Tinggi, Customer Engagement has no effect on Purchasing Decisions at Mickey Dimsum Tebing Tinggi, Content Marketing has no effect on Purchasing Decisions mediated by Customer Engagement at Mickey Dimsum Tebing Tinggi.
Digital Transformation of Human Resources and Employee Performance: The The Role of HR Analytics and Digital Leadership Siregar, Aisyah; Cahyadi, Willy; Cen, Cia Cai; Candrasa, Limega
Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i1.242

Abstract

This study aims to examine the effect of Digital Human Resource Transformation on Employee Performance by incorporating HR Analytics as a mediating variable and Digital Leadership as a moderating variable within an integrated framework. A quantitative explanatory design was employed using a cross-sectional survey of 236 employees from organizations in North Sumatra, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess direct, indirect, and interaction effects. The results reveal that Digital HR Transformation significantly enhances HR Analytics, which in turn improves Employee Performance. Digital Leadership has a direct positive effect on performance and strengthens the relationship between HR Analytics and Employee Performance. Furthermore, HR Analytics partially mediates the relationship between Digital HR Transformation and Employee Performance, and this indirect effect becomes stronger under high levels of Digital Leadership. The findings highlight the importance of aligning digital HR systems, analytical capability, and leadership support to achieve sustainable employee performance. Organizations should complement digital HR investments with HR analytics development and digital leadership capability. This study is limited by its cross-sectional design and reliance on self-reported data from a single regional context, which may affect causal inference and generalizability.
Digital HR Practices and HR Innovation Driving Human Resource Management Transformation Siahaan, Rumiris; Cahyadi, Willy; Candrasa, Limega; Cen, Cia Cai
Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i1.243

Abstract

Human Resource Management (HRM) transformation has become a strategic priority in regions facing digital disruption and economic restructuring. In North Sumatra, organizations encounter uneven digital readiness and workforce capability challenges, necessitating integrated HR approaches to enhance both organizational and regional performance. This study aims to examine the effects of digital HR practices and talent development on HRM transformation, to test the mediating role of HR innovation, and to assess the impact of HRM transformation on regional economic performance. A quantitative explanatory design was employed using a cross-sectional survey of 187 organizations across public, private, and MSME sectors in North Sumatra. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with bootstrapping (5,000 resamples).  The results indicate that digital HR practices (β = 0.312, p < 0.001) and talent development (β = 0.284, p < 0.001) significantly influence HRM transformation. HR innovation emerged as the strongest predictor (β = 0.337, p < 0.001) and partially mediated these relationships. Furthermore, HRM transformation has a strong positive effect on regional economic performance (β = 0.686, p < 0.001), with the model explaining substantial variance (R² = 0.61 for HRM transformation; R² = 0.47 for regional performance). The study concludes that HRM transformation in developing regions is driven by the integration of digital HR practices, talent development, and HR innovation. It extends digital HRM literature by demonstrating that HR transformation contributes not only to organizational effectiveness but also to regional economic competitiveness.
Co-Authors Abednego Ketaren Aisyah Siregar Ayu Zurlaini Damanik Cahyadi, Lukieto Cahyadi, Willy Cai Cen, Cia Chairina Chairina, Chairina Elazhari, Elazhari Fitrianingsih, Fitrianingsih Hutagaol, Jarungjung Ida Zulfida, Ida Kumala Vera Dewi Nurwijayanti Permana, Fikri Agam Rakhmawati Purba Rapat Piter Sony Hutauruk Reza Hanafi Lubis Rika Zaluku Rizki wahyudi Rumiris Siahaan Rusmewahni Rusmewahni Siahaan, Rumiris Siregar, Aisyah Sri Winda Hardiyanti Damanik Suci Etri Jayanti S Suryani Suryani Suwadi Suwadi Syafrizal, Rodi Zery Febriano