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Candrasa, Limega
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Pengaruh Content Marketing Terhadap Keputusan Pembelian Melalui Customer Engagement pada Mickey Dimsum Tebing Tinggi Zery Febriano; Rizki wahyudi; Willy Cahyadi; Limega Candrasa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8902

Abstract

This study aims to determine the Influence of Content Marketing on Purchasing Decisions Through Customer Engagement at Mickey Dimsum Tebing Tinggi. The research method used is a quantitative method using Smart PLS version 3.0. The questionnaire was distributed to 100 respondents. The data analysis method used in the study is the measurement model (outer model), namely the validity test, reliability test, then the structural model (inner model) including: coefficient of determination/r-square (r2) and hypothesis testing with t-statistics and indirect effect tests. The results of Smart PLS 3.0 in this study are that Content Marketing has an effect on Customer Engagement at Mickey Dimsum Tebing Tinggi, Content Marketing has an effect on Purchasing Decisions at Mickey Dimsum Tebing Tinggi, Customer Engagement has no effect on Purchasing Decisions at Mickey Dimsum Tebing Tinggi, Content Marketing has no effect on Purchasing Decisions mediated by Customer Engagement at Mickey Dimsum Tebing Tinggi.
Relational Marketing Management and Influence on Customer Loyalty: Empirical Evidence from Islamic Banks in North Sumatra Fitrianingsih; Cahyadi, Lukieto; Candrasa, Limega
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4673

Abstract

In the era of globalization and increasing competition, the banking industry faces major challenges in maintaining customer loyalty. Islamic banks, as alternative financial institutions, have distinctive characteristics that differentiate them from conventional banks. In the context of increasingly intense competition in the banking industry, particularly among Islamic banks, it is essential for financial institutions to build strong and sustainable relationships with their customers. This study aims to analyze the influence of relationship marketing management on increasing customer loyalty in Islamic banks operating. The research employs a quantitative approach using a survey involving 200 Islamic bank customers. The collected data were analyzed using descriptive statistical techniques and linear regression to measure the influence of relationship marketing management variables such as communication, trust, and customer satisfaction on customer loyalty. The results indicate a significant positive relationship between relationship marketing management and customer loyalty. Effective communication and strengthened customer trust are key factors in building loyalty. These findings provide important implications for Islamic bank management, highlighting the need to develop improved marketing strategies that focus on long-term customer relationships to enhance customer retention and satisfaction.
Co-Authors Abednego Ketaren Aisyah Siregar Ayu Zurlaini Damanik Cahyadi, Lukieto Cahyadi, Willy Cai Cen, Cia Chairina Chairina, Chairina Elazhari, Elazhari Fitrianingsih Fitrianingsih Fitrianingsih, Fitrianingsih Hutagaol, Jarungjung Ida Zulfida, Ida Kumala Vera Dewi Nurwijayanti Permana, Fikri Agam Rakhmawati Purba Rapat Piter Sony Hutauruk Reza Hanafi Lubis Rika Zaluku Rizki wahyudi Rumiris Siahaan Rusmewahni Rusmewahni Sri Winda Hardiyanti Damanik Suci Etri Jayanti S Suryani Suryani Suwadi Suwadi Syafrizal, Rodi Zery Febriano