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All Journal YUME : Journal of Management Performance : Jurnal Bisnis dan Akuntansi Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Jurnal Bina Bangsa Ekonomika Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) Journal of Management and Digital Business BULETIN BISNIS & MANAJEMEN (BBM) Dinamika Indonesian Journal of Management Science Benefit : Journal of Bussiness, Economics, and Finance Tintamas: Jurnal Pengabdian Indonesia Emas
Hargyatni, Titin
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Edukasi Penentuan Harga Jual Produk Rumahan Ratnaningrum, Ratnaningrum; Susilowati, Heni; Hargyatni, Titin; Kusumaningtyas, Dhevi Dadi; Hidayat, Erwan Nur; Sulistyowati, Pemilia
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MSME business actors often set the selling price of household products incorrectly because the selling price of goods is only based on the owner's assumptions, not based on calculations and accounting rules. As a result, many micro businesses experience losses due to incorrect sales price assessments so that their sales income is not enough to cover all production costs. PKK women who manage household businesses sometimes lack knowledge about how to correctly assess the selling price of their goods. Therefore, the aim of this community service activity is to educate PKK cadres in Teras Boyolali sub-district about the basics of determining product selling prices in accordance with cost accounting principles and the importance of using cost accounting skills in micro businesses. In this way, PKK women are expected to be able to determine the selling price using the cost-plus pricing method. This approach is popular because it is easier for beginners and quite useful for setting selling prices appropriately.
Brand Trust Sebagai Mediator Pengaruh Content Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Sepatu Aerostreet Firmansyah, Audi Faundra; Hargyatni, Titin
Economics and Digital Business Review Vol. 6 No. 2 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2747

Abstract

Kajian ini bertujuan mengkaji pengaruh content marketing dan brand awareness terhadap keputusan pembelian melalui brand trust. Melalui pendekatan kuantitatif kausal, data diperoleh dari 100 responden yang mengikuti akun tiktok Aerostreet dan telah melakukan pembelian, menggunakan instrumen kuesioner. Data dalam penelitian ini dianalisis menggunakan regresi linear berganda dan teknik path analysis, yang diproses dengan bantuan software statistik IBM SPSS. Kajian ini menemukan bahwa strategi content marketing dan brand awareness berpengaruh positif serta signifikan terhadap brand trust, yang selanjutnya berdampak signifikan terhadap keputusan pembelian. Brand trust terbukti menjadi mediator penting antara content marketing dan brand awareness terhadap keputusan pembelian, sekaligus menjembatani pemasaran dengan perilaku konsumen. Dengan demikian, dalam praktik pemasaran digital melalui platform seperti Tikok, memprioritaskan pembangunan kepercayaan merek menjadi hal krusial agar strategi konten dan peningkatan awareness efektif mendorong konversi pembelian secara konsisten.
Membangun Loyalitas Konsumen melalui Sosial Media Marketing Melalui Brand Image sebagai Pemediasi di E-Commerce Simatupang, Selvi Octapia; Hargyatni, Titin
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1479

Abstract

This study aims to analyze the influence of Social Media Marketing on Consumer Loyalty, with Brand Image as a mediating variable, among Management students at STIE STEKOM Kartasura. The research method used was quantitative with a descriptive-verification approach through the distribution of questionnaires to 66 respondents. The results of validity and reliability tests indicated that all instrument items were valid and reliable. Tests for normality, multicollinearity, and heteroscedasticity indicated that the regression model met the classical assumptions. The t-test results indicated that Social Media Marketing had a significant but weak effect on Consumer Loyalty (sig. = 0.035), while Brand Image had a significant and moderate effect on Consumer Loyalty (sig. = 0.025). The F-test indicated that both independent variables simultaneously had a significant effect on Consumer Loyalty (sig. = 0.001). The results of the coefficient of determination test indicated that the influence of Social Media Marketing and Brand Image on Consumer Loyalty was 24%. The Sobel test shows that brand image significantly mediates the effect of social media marketing on consumer loyalty (Z = 4.03; p < 0.05). Thus, brand image plays a significant role in strengthening the effect of social media marketing on student consumer loyalty, particularly on the TikTok Shop platform.
Meningkatkan nilai tambah perekonomian lokal melalui pengembangan agrowisata dan inovasi produk jambu di Ngargoyoso Karanganyar Susilowati, Heni; Hargyatni, Titin; Ratnaningrum, Ratnaningrum; Sulistyowati, Pemilia; Jaelani, Jaelani; Hidayat, Asnawi; Purnama, Kusna Djati
Tintamas: Jurnal Pengabdian Indonesia Emas Vol. 3 No. 1 (2026): Tintamas: Jurnal Pengabdian Indonesia Emas
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/tintamas.v3i1.2802

Abstract

This Community Service Program (PkM) aims to increase the value added of Puja red guava and strengthen farmers’ independence in Ngargoyoso, Karanganyar Regency, through the development of agrotourism, innovation in processed products, and the implementation of marketing strategies. However, red guava production has the potential to support local economic growth, but marketing remains dominated by fresh fruit sales and dependence on middlemen, resulting in low economic returns for farmers. This program applied a participatory approach consisting of Participatory Rural Appraisal (PRA), Participatory Action Research (PAR), and Community-Based Research (CBR). SWOT analysis was used to assess the sustainability of Puja Red Guava Agrotourism. The PkM program findings indicate that strengths in raw materials availability and product uniqueness, while weaknesses include managerial capacity and limited market access. External threats include price fluctuations and the conversion of land into restaurants. However, the development arises from advances in digital technology, the use of social media, wider marketing reach, and government support for MSME development. Overall, this program demonstrates strong potential for business diversification, increased bargaining power, and sustainable agrotourism development in Ngargoyoso.
THE INFLUENCE OF AFFILIATE COMMISSIONS, PRODUCT QUALITY, AND AFFILIATE PROMOTION STRATEGY ON ENTREPRENEURIAL INTEREST THROUGH SHOPEE E-COMMERCE PLATFORM Sari, Maria Alisma Dewinta; Hargyatni, Titin
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.22568

Abstract

This study explores the potential of affiliate marketing as an entrepreneurial opportunity by examining the influence of affiliate commissions, product quality, and affiliate promotion strategies on entrepreneurial interest through the Shopee e-commerce platform. Adopting utilizing a quantitative framework, where primary data was gathered via surveys administered to a sample of 100 participants who had conducted transactions on Shopee and expressed interest in participating in the Shopee affiliate program. The data were analyzed using multiple linear regression. The findings reveal that affiliate commissions have a positive but insignificant effect on entrepreneurial interest. In contrast, product quality and affiliate promotion strategies exert positive and significant effects on entrepreneurial interest. These results suggest that while financial incentives may attract initial attention, perceived product value and effective promotional strategies play a more decisive role in fostering entrepreneurial motivation within affiliate-based digital business models. This study contributes to the growing literature on digital entrepreneurship and provides practical insights for optimizing affiliate marketing programs to encourage entrepreneurial participation. Keywords: Shopee Affiliate Marketing; Affiliate Commissions; Product Quality; Affiliate Promotion Strategies; Entrepreneurial Interest
Co-Authors Dewi Widyaningsih Edwin Zusrony Firmansyah, Audi Faundra Fisy, Qotrunnada Rofiah Heni Susilowati Hidayat, Asnawi HIDAYAT, ERWAN NUR Jaelani, Jaelani Jalari, Muhammad Kurniawati, Ninik Diyah Ayu Kusna Djati Purnama Kustami, Endang Kusumajaya, Robby Andika Kusumaningsih, Dhevi Dadi Kusumaningtyas, Dhevi Dadi Maulana, Putri Anindya Pertiwi, Heppy Atma Purnama, Dadan Purwanti, Yuni Dwi Purwoko, Edo Indrawan Ratnaningrum Ratnaningrum, Ratnaningrum Sari, Maria Alisma Dewinta Setyaningrum, Liya Cahya Simatupang, Selvi Octapia Sulistyowati, Pemilia